A good email marketing strategy can help you retain customers while also increasing your sales. However, it’s important you choose the right tool with the features you need to get your email marketing campaigns out there.
Aweber and MailChimp are two of the most popular email marketing platforms available today.
In this article, I’m going to compare Aweber and MailChimp so you can make a decision between them. Here’s an outline of each provider's features for you to get a clear idea of which one to go for.
What Is Aweber?
Aweber is an email marketing and automation tool that provides its service to over 100,000 small businesses worldwide. The company allows you to send special offers, product updates, and other information to people who sign up to your mailing list.
Aside from allowing you to send updates to your customers, clients, and audience, Aweber gives you the option of fully personalizing your messages so that they align with your company branding. You’ll also benefit from analytical reports so that you can track your progress and further grow your audience.
More to add Aweber's automation tool allows you to send personalized emails to subscribers, using tags and segmentation. Aweber's platform gives lots of creative flexibility organizing email marketing and supporting both list-based and tag-based setups.
What Is MailChimp?
MailChimp is another email marketing tool that helps you share information and advertise your company to people who sign up to your newsletter. With it, you can personalize and automate email marketing campaigns in order to grow your revenue and company.
In addition to allowing you to keep your customers and clients up to date, MailChimp keeps tabs of how your audience interacts with your newsletters. With it, you’ll be able to see who opens your emails and whether or not they click on the links within them.
Aweber and MailChimp: Which One Offers the Most Value?
These two email marketing providers can offer premium services and are business leaders. That's why picking the better one can be a real headache. Let's dig deeper into the features offered by Aweber and MailChimp to find the all-around winner.
Contact Lists: Both Great But MailChimp Has The Edge
Before you can create a successful email marketing campaign, you have to be able to easily import your contact list to your chosen platform. Luckily, both Aweber and MailChimp allow you to copy and paste your contact list from your preferred CRM or eCommerce platform.
With Aweber, you can either import your list from a spreadsheet or copy and paste it from other platforms. Once it's complete, you have to format the information so that it fits within the tool’s list fields. These fields include the subscriber's first name, surname, email, and any other information you've asked for in your sign-up form.
Similarly, MailChimp allows you to copy and paste information from CSV files or a spreadsheet. You also have to input the information to meet the tool’s list fields.
The key difference is that MailChimp’s user interface is far more intuitive, making the whole process quicker and easier.
Email Testing: Plenty Of Variables
The key to growing your mailing list is to understand which sections of your emails your audience engages with the most. To do this, you need to be able to undertake A/B testing, also known as split testing. A/B testing allows you to send different versions of an email campaign to different groups of people within your mailing list.
With the right split testing tool, you can test your content, headings, and various other elements within your emails. Once you find out how your campaign performed, you'll be able to better tailor your emails to your audience's needs based on these results.
Aweber's A/B testing capability allows you to test essentially anything within your email, including the subject line, preheader text, message content, sent times, and more. You can track which email performs better, in terms of open rate or click rate.
MailChimp allows you to test up to three variables with the ‘Grow’ plan and up to eight with the ‘Pro’ plan. Once you create your campaigns, MailChimp tells you which one performs best based on total revenue, click-through rates, and open rates.
Though Aweber and MailChimp offer many useful variables to test your mailing campaigns, Mailchimp's approach is a little bit simpler and more appealing.
Selection of Templates: Aweber Gets The Point
If you’re new to email marketing, it’s important you choose a tool with a good selection of templates for you to get started with. If you compare MailChimp and Aweber on templates, Aweber is the clear winner.
The platform comes with a selection of 700 templates for you to choose from. These templates are customizable and give you the option to change, delete, and add elements. They’re also compatible with all devices, so they’ll be legible on computers, tablets, and mobile phones.
However, while MailChimp only has 100 templates, the platform does allow you to create your own, from scratch, without the need for any coding knowledge. The drag-and-drop editor gives you the chance to add and delete elements as and when you need to, depending on the type of email marketing campaign you’re conducting.
Pricing Plans: MailChimp Is More Affordable
When comparing MailChimp vs Aweber pricing plans, the two platforms operate very differently. Aweber plans depend on the number of subscribers you have. Simply put, as your mailing list grows so does the cost of your email marketing tool.
While Aweber does offer a 30-day free trial, you will then have to pay $19 a month for up to 500 subscribers. For a mailing list of 500 to 2,500 people, you’ll have to pay $29 a month. For more than 2,500 subscribers, the plan goes up to $49 a month. This is followed by $69 a month once you reach more than 5,000 subscribers and $149 a month for more than 10,000.
Each plan comes with the opportunity to send an unlimited number of emails. You’ll also benefit from the tool’s full analytic features and customer solutions. Plus, if you want to add media to your emails, you can choose from more than 6,000 free stock images.
MailChimp is a more affordable alternative to Aweber.
The platform offers a free account that allows you to send emails to up to 2,000 subscribers. While there is a cap on the number of emails you can send each month, this is very generous at 12,000.
If your mailing list grows to more than 2,000 people, you can upgrade to the ‘Grow’ or ‘Pro’ plan, which start at $10 a month and $199 a month respectively. Both plans come with unlimited subscribers and emails. The main difference between the two is that the ‘Pro’ plan comes with advanced segmentation and multivariate testing.
Aweber Vs MailChimp: The Winner
While both email marketing tools are extremely advanced and come with their own set of features, MailChimp is the better option as it allows for far more creative freedom.
Additionally, MailChimp is the most affordable option as it comes with a generous free plan. It also offers a larger range of integrations with third-party applications, and you can choose different languages for certain aspects of your communications
MailChimp and Aweber have comprehensive systems when it comes to split testing email marketing campaigns. In the long run, this will allow you to better engage with your audience. Both email marketing services will give you everything needed to test and track A/B testing capabilities.
While Aweber is a great email marketing service, we have to give this one to MailChimp.
What is the best tool for email marketing in your opinion? Feel free to write your thoughts in the comment section below!