Having a professional email is important, but not enough. You need a good email marketing strategy to help you retain customers and also increase sales.
However, it’s important you choose the right tool with the features you need to get your email marketing campaigns out there.
AWeber and MailChimp are two of the most popular email marketing platforms available that can help with email campaigns.
This article compares AWeber vs MailChimp so you can make a decision between them.
What Is AWeber?
AWeber is an email marketing and automation tool that provides its service to over 100,000 small businesses worldwide. The company allows you to send special offers, product updates, and other information to people who sign up for your mailing list.
Aside from allowing you to send updates to your customers, clients, and audience, AWeber gives you the option to fully personalize your messages so that they align with your company branding. You’ll also benefit from analytical reports so that you can track your progress and further grow your audience.
What Is MailChimp?
MailChimp is an email marketing tool that helps you share information and advertise your company to people who sign up for your newsletter. With it, you can personalize and automate email marketing campaigns in order to grow your revenue and business.
In addition to allowing you to keep your customers and clients up to date, MailChimp keeps tabs of how your audience interacts with your newsletters. With it, you’ll be able to see who opens your emails and whether or not they click on the links within them.
AWeber vs MailChimp: Which One Offers the Most Value?
AWeber and MailChimp are leaders in email marketing business because of their premium services. They both allow easily importing contact lists, choosing from a number of email templates, and conducting tests to determine the best performing email variation. The main difference of AWeber vs MailChimp is that MailChimp is cheaper.
MailChimp offers a free plan, while AWeber has a free 30-day trial. MailChimp's paid plans start at $9.99/month and go up to $299. AWeber is more expensive from the start, with the lowest-tier option costing $19/month. AWeber's most expensive plan is $149/month.
All of AWeber's plans include the same features. The difference is in the number of email subscribers: the $19/month option allows only up to 500 subscribers.
Each plan comes with the opportunity to send an unlimited number of emails. There are also analytic features and customer solutions. Plus, if you want to add media to your emails, you can choose from more than 6,000 free stock images.
MailChimp is a more affordable alternative to AWeber.
The platform offers a free account that allows you to send emails to up to 2,000 subscribers. While there is a cap on the number of emails you can send each month, this is very generous at 10,000.
If your mailing list grows to more than 2,000 people, you can upgrade to the ‘Essentials’ or even the ‘Premium’ plan, which start at $9.99 a month and $299 a month respectively. The main difference is that the ‘Premium’ plan comes with advanced segmentation and multivariate testing.
The plans have different variations depending on your audience size. For example, the 'Essentials' plan allows up to 50,000 subscribers, but that will cost you as much as $259/month.
MailChimp provides a calculator that lets you see your price:
But even with more expensive options, MailChimp is cheaper than AWeber and offers many more pricing options depending on the features that you need and your subscriber list size.
Importing Contact Lists
Before you can create a successful email marketing campaign, you have to be able to easily import your contact list to your chosen platform. Luckily, both AWeber and MailChimp allow you to copy and paste your contact list from your preferred CRM or eCommerce platform.
With AWeber, you can either import your list from a spreadsheet or copy and paste it from other platforms. Once it's complete, you have to format the information so that it fits within the tool’s list fields. These fields include the subscriber's first name, surname, email, and any other information you've asked for in your sign-up form.
Similarly, MailChimp allows you to copy and paste information from CSV files or a spreadsheet. You also have to input the information to meet the tool’s list fields.
If AWeber vs MailChimp are compared in this regard, they are equal - it should be easy to import your contacts with either AWeber or MailChimp.
Selection of Templates
If you’re new to email marketing, it’s important you choose a tool with a good selection of templates for you to get started with. Comparing MailChimp vs AWeber on templates, AWeber has more to offer.
AWeber comes with a selection of 700+ templates for you to choose from. These templates are customizable and give you the option to change, delete, and add elements. They’re also compatible with all devices, so they’ll be legible on computers, tablets, and mobile phones.
However, while MailChimp only has 100+ templates, the platform does allow you to create your own from scratch, without the need for any coding knowledge. The drag-and-drop editor gives you the chance to add and delete elements as and when you need to, depending on the type of email marketing campaign you’re conducting.
So in terms of template selection, AWeber has more to offer. MailChimp, however, allows creating your own custom template with an easy drag-and-drop editor.
Testing Campaigns With AWeber vs MailChimp
The key to growing your mailing list is to understand which sections of your emails your audience engages with the most. To do this, you need to be able to undertake A/B testing, also known as split testing. A/B testing allows you to send different versions of an email campaign to different groups of people within your mailing list.
AWeber has a split testing capability. It allows testing different variants of an email, including the subject line, preheader text, message content, sent times, and more. You can track which email performs better, in terms of open rate or click rate.
MailChimp allows testing up to three variables with the ‘Essentials’ plan. Once you create your campaigns, MailChimp tells you which one performs best based on total revenue, click-through rates, and open rates.
With regards to testing, AWeber and MailChimp are similar: both allow sending up to three variants of an email. AWeber, however, includes split - and multivariate - testing in all of its plans, while MailChimp allows A/B testing with the cheapest plan, but multivariate tests are included only in the top-tier option.
AWeber vs MailChimp: The Winner
MailChimp and AWeber are easy to use, offer many templates, and have comprehensive systems when it comes to split testing email marketing campaigns. MailChimp has a free plan and cheaper options, while AWeber offers more templates.
While both email marketing tools are advanced and come with their own sets of features, MailChimp offers more freedom for cheaper.
What is the best tool for email marketing in your opinion? Feel free to write your thoughts in the comment section below!