If you want to start a blog, Blogger and WordPress.org are two of the most popular platforms around.
Both of these blogging behemoths have their advantages and disadvantages, which can make choosing between Blogger vs WordPress difficult.
In this guide, I’ll help you take a closer look at what differentiates WordPress.org and Blogger so you can decide which platform is right for your online presence.
What Is Blogger?
Blogger is Google’s blogging platform. The service is free to use and just requires a Google account to sign up. But, keep in mind that your URL will be ‘yourURL.blogspot.com’ unless you purchase a custom domain.
When it comes to starting a blog, Blogger is about as simple as it gets. You can choose from a handful of basic layouts for your site’s appearance. On the backend, all of your posts are contained in a minimalist dashboard.
What Is WordPress?
WordPress is a blogging software and a website builder platform. WordPress.org gives you full access to the open-source WordPress software, WordPress.com wraps website hosting and blogging together.
You can build a full-fledged website or an eCommerce store around your blog. However, these possibilities come with added complexity if you just need a blog.
If you want to know more about the differences, check our WordPress.com vs WordPress.org article. But right now, to compare what Blogger and WordPress have to offer, we'll focus on WordPress.com - so buckle up.
Putting Blogging Behemoths Head-to-Head
Both Blogger and WordPress have a lot of functionality to offer bloggers. In order to help you figure out whether Blogger or WordPress can better meet your needs, let’s take a closer look at how they stack up.
Getting Started Is Easy with Both
When it comes to getting your blog off the ground, it is incredibly simple to set up a blog on Blogger. You simply log into your Google account, give your blog a name and URL, and choose a theme from a list of about 10 choices. With that, you’ll be logged into your new dashboard and be able to start working on your first blog post.
With WordPress, getting started is slightly more complex. If you choose an open-source .org version, it's a matter of buying WordPress hosting and getting the software on your server. If you use a WordPress.com builder, just get to the website, and everything is almost as simple as it is on Blogger.
WordPress Gives You Control And Choice
When it comes to controlling the appearance of your blog, WordPress is miles ahead of Blogger.
With WordPress, there are tens of thousands of free and paid themes to choose from for your site. Advanced users can even dive into the code of their site’s theme to endlessly customize the look and feel of their blog. There are also thousands of plugins to choose from for modifying everything from SEO to browser caching.
However, there's one thing worth remembering.
Plugins and third-party themes are only available on premium WordPress.com plans and open-source WordPress.org software. Free WordPress.com users won't be able to use any of that.
With Blogger, you have no access to any of the advanced editing options. There are only about 10 themes available for Blogger. And while the platform does give you some leeway to customize your theme and edit its HTML code, there is no way to add advanced functionality. There are also no plugins available.
Monetizing Your Blog Is Better with WordPress
If you’re planning to monetize your blog, the choice between Blogger vs WordPress is even more important. Blogger’s monetization features are relatively limited since you have to use Google AdSense. This means that the only thing you can sell on your blog is ad space, rather than physical or digital products like in a true eCommerce store.
WordPress, on the other hand, gives you powerful eCommerce features through its plugins. You can build an eCommerce store on the same website as your blog using plugins for WooCommerce, Shopify, or others. Better yet, there are plugins for selling ad space on your blog to develop a consistent income stream from your online presence.
You Own Your Content with WordPress
The other important advantage that you get with WordPress over Blogger is that you are in full control of your content. When you set up a WordPress.org site with a web host, you own all of the blog posts and other content stored in your WordPress database. If you want to migrate your site to a new host or a new domain name, you can do so easily.
When you use Blogger, on the other hand, you’re agreeing to Google’s Terms of Service. While you technically own your content, Google can keep it on their servers long after you shut down your blog. Plus, migrating a Blogger blog to another platform can be extremely difficult and almost always involves losing all of your followers and SEO work.
WordPress Has A Better Support Network
Neither Blogger nor WordPress offers an official support system for their platform. However, when something goes wrong, it is much easier to find answers for WordPress than for Blogger.
That’s because WordPress has a rich online community that users can turn to for help. In addition, many IT services have grown up around WordPress, and these paid services can be used to add complex functionality to your website.
Blogger, on the other hand, has a relatively minimal user support forum. There is even some question as to whether Blogger will continue as a service since Google has recently pulled the plug on Google+.
In general, Google doesn't have a great track record with services, so who knows how long Blogger is going to last in the first place.
Blogger vs WordPress: WordPress Is Still the King of Blogging
WordPress is the most popular blogging platform on the Internet, and compared to Blogger, it's simply much better. There's more freedom, and more options to make a better website.
Although the WordPress.com and WordPress.org options can get confusing at first, it's actually a blessing a disguise, as you're given full control over which platform you're using and how much freedom would you like.
You can get access to thousands of highly customizable themes and plugins that can be used to monetize your blog with an eCommerce store. There’s also a dedicated user base for WordPress in case you need help.
That’s not to say Blogger isn’t also a solid blogging platform.
Blogger makes it simple to start a blog within minutes and integrates nicely with Google AdSense for monetization. However, Blogger is significantly more limited when it comes to customizing the look and feel of your site, as well as controlling your content.
Did this comparison help you choose between Blogger or WordPress? Let me know in the comments below!