GoDaddy Website Builder and Wix are amongst the top and most well-known website builders, but how do they compare against each other? GoDaddy vs Wix — let’s see who comes out on top. But first, let's have a little look into the background of business, so we know where and how everything stands.
The process of website building has changed dramatically since the onset of the internet. Sure, HTML is still being rendered in the browser, but the tech behind producing that HTML has changed over the years. Today, you can produce a snazzy looking website with nothing more than a text editor, but most people opt for a technology that will make the process of building and managing a site more accessible and much easier.
Enter website builders. These all-inclusive programs companies like Wix and GoDaddy offer have placed a much-needed and very interesting piece of technology in the hands of everyone, regardless of web development or coding skills. Their customizable templates and drag-and-drop website components have rendered the web-building process as seamless. It's time to take a look at Wix vs GoDaddy.
GoDaddy is simple but Wix offers more
No matter how simple and intuitive a piece of technology may appear to be, there is always that moment of “what is this and what am I supposed to do with it?” Onboarding is the delicate phase where a product gets you beyond this point and is the transition from a new customer to an active one. This can also be referred to as “user experience”, which is simply software speaking for how easy something is to use.
When measuring how quickly you get from that first click to a finished live website, GoDaddy wins. Their website builder is the fastest from start to finish, but part of this due to fewer features and templates than Wix. This can be a good thing or bad thing, depending what you’re looking for. Just like some people prefer small dinner menus with fewer choices to fuss over and then there are those who enjoy a more robust collection of offerings to choose from, similar is the case for the user experience of Godaddy vs Wix.
Since GoDaddy also offers web domains and hosting solutions, it makes sense that they make it seamless to connect these to your website. Another nice perk for Godaddy’s website builder is that they offer some nice pre-filled templates to get you started quicker.
Wix has been cleaned up quite a bit in the past few years to make it cleaner and more intuitive for users while still retaining a wealth of functions and features on a single screen. You can literally drag-and-drop elements anywhere on the page as you’re building out your website, making it fairly straightforward.
While figuring out pages, navigation, and design is relatively simple, some people might feel a bit more overwhelmed with options. However, Wix does a pretty good job getting you started.
READ MORE: Wix Website Builder Review
It's tough to say which offers better value
Pricing is a little difficult to compare since GoDaddy and Wix both offer very different plans. GoDaddy bases its plans on service upgrades, such as globally optimized speed, whereas Wix offers plans based on a wider range of factors. It’s worth mentioning, however, that Wix has a genuine free plan, while GoDaddy only offers a 30-day trial of the full version. Yet you'd still be blessed with a lot of Wix advertisements if you pick that free option.
Now, let's look at GoDaddy builder's plans:
If you’re looking for a very basic and cheap plan without all of the snazzy features, GoDaddy is the better choice. For $6 a month you will have a nice website with no ads. A similar experience costs $10 a month if you choose Wix. But if you don't want to waste a penny, Wix has a genuine free plan. So the decision comes down to you.
Wix and GoDaddy - Beauty and the Beast
One of the most valuable components of any website builder is design. Good design is hard to accomplish and matters a lot. While it’s easy to know what good design looks like when casually browsing the internet, implementation and figuring out how to get there is much more difficult.
The great thing about website builders is that they often offer a nice library of solid templates. These templates act as a foundation for your website which you can then build upon, style, and customize to your liking without having to fork out money for a custom design. Wix vs GoDaddy, for you, could simply come down to how things end up looking!
While GoDaddy offers plenty of pre-filled templates with solid designs, their design options are pretty limited. They do not have drag-and-drop capabilities like Wix does, making for easy editing, but instead have “sections” where the typography, color, and layout are pretty set. There is not much that can be done and the design may feel slightly outdated.
Wix, on the other hand, offers an impressive and diverse range of templates to choose from. While they do not allow HTML/CSS editing, you can still add plenty of customization and editing using their software. You can add your own content like images, links, videos, text, and audio and refine elements like colors, page order, font, shapes, and more.
Wix also allows you to further tweak the look of your website beyond colors and images by allowing you to add a variety of features, such as parallax scrolling, wide strips, and even background videos.
GoCentral builder gives you freedom but not features
The technical features a website builder offers refers to things like editable metadata, allowing redirects, generating clean URLs, etc. With GoDaddy, what you see is pretty much what you get. While they make functional sites that work, they are pretty limited from a tech perspective. GoDaddy websites will render HTML and create clean URLs, but it’s not the best option for long-term projects that might require upgrading or adding features. However, if you wish, you are able to transfer your GoCentral website to another platform, such as WordPress.
Wix uses AJAX/HTML5 engine to serve up and build their pages, which works just fine and also generates a clean URL structure. Unfortunately, with Wix, you are tied to its infrastructure. There is no readily available way to transfer it to another platform, like you can with a GoCentral site.
When it comes to technical features, website builders are simply limited by nature, so don’t expect too much from GoDaddy or Wix. The latter doesn't allow you to migrate but is still a more capable platform, while GoDaddy is limited but has an 'Eject' button at the ready.
Use the platforms to make the most of your marketing
Just like any business, it takes a lot of effort and active promotion to properly market your website, so marketing features are pretty important when opting to use a website builder. These can include open graph information, custom metadata, email signups, share buttons, landing pages, the list goes on.
Wix offers many built-in tools for small businesses, from contact forms and eCommerce to CRM and appointment software, plus much, much more. While adding your own custom code to a Wix website is difficult, Wix will also be offering advanced marketing features like Schema for music, events, business information, and reviews, which is coming soon.
Moreover, Wix has also rolled out a Wix App Market that provides users with access to compatible 3rd party apps, some of which can certainly boost marketing efforts.
Godaddy is much more limited in their offerings but provides some basics like email marketing tools and social media integration as part of their business plan.
Wix is better but GoDaddy may be useful
Building your own website means having to deal with virtually all technical aspects of things, like getting your site linked to your hosting provider, worrying about security updates, and designing your website. Using an all-inclusive website builder for your project will free up your time for more important things.
Wix offers a stylish website builder that will ultimately enable you to create clean and fresh looking websites through their well-crafted and appealing templates. Even their free plan comes with comprehensive technical support via email and phone. Wix is the clear winner in this showdown. However, if you want a simple website with no ads on it, GoDaddy will get you online in 10 minutes, for $6 a month.
Godaddy vs Wix? Hopefully, you can now make a more informed decision.