Shopify vs GoDaddy: Which eCommerce Solution Wins?

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Bart Keating

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2019 August 7th at 1:56

shopify vs godaddy

While starting a business or a store online shouldn't be a hassle, there still is confusion about which eCommerce provider is best for your online store. This is where this Shopify vs GoDaddy comparison comes in.

They're both very popular choices for an online business, but as with everything in life, these two have their own benefits and shortcomings. And of course, they will fit different needs that your business or store might require.

So which one's the best for you? In this article, I’ll run you through all the good and the bad.

What Is Shopify?

Shopify is an eCommerce-first platform, that allows you to create a personalized online store. You can create marketing campaigns, use tools to track your progress and integrate social media. Shopify's sole focus is on online shopping, meaning that all the features and the pricing are targeted directly at people selling online.

shopify vs godaddy shopify homepage

Shopify goes one step further, giving you the ability to connect your physical location and sell both online and offline. And even offering a Lite plan to integrate with your already existing website or Facebook page.

What Is GoDaddy?

GoDaddy is one of the biggest hosting providers, it also has a flexible GoCentral website builder, that has eCommerce functions. It allows you to create a great looking store, set up a marketing campaign, or to edit your content in minutes. You also have the option to sell through Ebay, Amazon, Etsy, and etc.

shopify vs godaddy homepage

This means that you can have a bit more freedom using GoDaddy, you can create any type of website for your business. But at the same time, it offers fewer options and tools to create and maintain an online store.

Shopify vs GoDaddy Features

When deciding which one is the better player in the field of eCommerce, it's important to look at the essential features they offer. Let's put Shopify and GoDaddy head-to-head and find out which is better for your business.

Shopify vs GoDaddy: Ease Of Use

When it comes to choosing the most easy-to-use solution, it depends somewhat on your technical skills. Something that's easy for you can be a problem for someone else.

Shopify online store builder comes with an extremely intuitive dashboard that is more or less self-explanatory. It's a step-by-step service for each stage of the store building process.

Furthermore, the first page you land on once you’ve signed up is a menu with a quick product, customization, and domain set up.

shopify vs godaddy shopify menu

For each aspect of your store builder, you simply need to click on the individual tabs and go through the step-by-step process. In the menu on the left, you can create campaigns, add apps to your store, check out its analytics, and review all of your orders, among other features.

The dashboard for GoDaddy website builder is slightly different.

Once you sign up, you get a full view of what your website currently looks like. The platform comes with a live editor that allows you to change various aspects of your site in real-time. With it, you get to see exactly what your changes look like as you make them.

shopify vs godaddy go central editor

On the right-hand side of the page, you’ll also find a menu bar that allows you to change the theme, pages, site settings and add content to the current page. The ‘Manage Store’ option gives you the chance to alter your products, payment options, shipping details, and your overall storefront. 

Both providers offer an easy to use website builder, but they do have slight differences.

Shopify vs GoDaddy Templates

Shopify comes with over 60 paid and 10 free themes and with GoDaddy, you get a selection of about 20 themes to choose from. Both providers let you choose different color schemes and fonts to customize your online store.

When choosing a theme in Shopify, you’ll be able to filter results based on your individual preferences. You can choose a theme based on the number of products you're selling as well as the layout of your store, product pages, homepage, and the industry you’re operating in.

shopify vs godaddy shopify theme page

Each one of the themes has a few different styles to choose from and various color schemes. If you have a professionally designed theme, you have the option to upload it in the ‘Customize’ section of your Shopify dashboard.

With GoDaddy, once you choose what you are selling, you can customize the color scheme and change the fonts, but honestly, that's it. There's no custom HTML or CSS option, even with the choice of different themes it just feels too narrow.

shopify vs godaddy Godaddy theme page

Comparing Shopify vs GoDaddy in customization, GoDaddy is much more limited, especially if you want to make your brand unique and stand out.

I recommend Shopify for its customization, but for some people, simplicity may be the selling point.

Shopify vs GoDaddy Pricing

Shopify offers 5 plans from $9 to $299 a month, while GoDaddy has just a single one eCommerce plan for $19.99 a month. Both of these sites have a free trial, with Shopify giving you 14 days free and GoDaddy giving you a full month

Those 5 plans that we mentioned support basically everyone's need, no matter if you sell a few hats a day or a dozen Ferraris. The Basic Shopify plan for $29 gives you the essential tools to set up your store and start selling, while the $299 plan gives you all the premium features and support.

shopify vs godaddy pricing for shopify

You might say "Hey, you said 5 plans, and you're showing us just 3". Well, it's because Shopify has 2 extra plans waiting for you. Lite plan for $9 allows you to integrate Shopify's platform in your already created websites or facebook pages. And Shopify Plus is specifically created for big companies, that need custom options and support.

But there's a bit more to Shopify price that it might look at the start. With each plan, you get a discount for shipping (up to 74%), which can definitely help with starting up your business. Also, you will have to deal with transaction fees of about 2%, which isn't the biggest deal but can accumulate quite the fee over time.

When talking about Shopify vs GoDaddy, it's important to notice that with a free Shopify plan your store will be password protected until you choose a plan and enter your credit card details. With the free GoDaddy trial, you can show your store to the world immediately.

GoDaddy also has a selection of plans available, however, there is only one suitable to those wanting to build an online store

shopify vs godaddy godaddy pricing

The ‘Online Store’ plan costs $29.99 a month and comes with a one-month free trial. This plan comes with a full-featured online store with fast checkout and enables you to accept various payment methods.

When it comes to fees and discounts, GoDaddy has a different idea, no matter the price of your product, there will be a $0.25 transaction fee. And there's no discount in shipping to help you out here.

While GoDaddy plan is cheaper, the flexibility and features of Shopify wins here.

Shopify vs GoDaddy Tools

While GoDaddy has really great features, it can't stand a chance against the concentrated focus of Shopify. GoDaddy still has all the necessary features to build and maintain an online store, but Shopify offers more and better tools for your business.

Shopify's every plan comes with an online store, unlimited product listings, a minimum of two staff accounts, and various sales channels. But where it shines is the extras - gift cards, fraud analysis, Shopify POS app, and professional reports.

GoDaddy tries to catch up to Shopify's extensive list of features, and most of them are solid tools that will help your store. But it's like comparing a general store with a vinery, of course, the second one will be a better choice if you want a great and tasty vine.

shopify vs godaddy godaddy pricing

Both Providers offer an abandoned cart recovery. This is especially handy for returning visitors to your site and increased purchasing from those on-the-fence consumers. You also get a free SSL certificate, email marketing, and 24/7 support with either one of these providers. 

Shopify also has a nice page with all the free tools, like logo and slogan maker, these will help you start selling and building your brand online.

Shopify extensive list of tools and features makes it perfect place to start a your online store.

Shopify vs GoDaddy Performance

When it comes to uptime rate, GoDaddy guarantees us the stability of 99.9% and Shopify promises an uptime rate of 99.98%. And while that might not sound a lot, it's a difference of 8 minutes of downtime for your store every week.

In the battle for the response time, the winner is Shopify, averaging a response of 161 ms. Which is even better than Google's recommended 200 ms, so Shopify really tries to give a top-quality performance.

shopify vs godaddy shopify response time

And while GoDaddy response times were not that bad, averaging at 594 ms, they don't stand a chance against the lightning-fast response time of Shopify.

shopify vs godaddy godaddy response time

It's worth to mention that Shopify has a status page, where you can check the uptime, the response time of various parts of the website, and see past bugs and errors that they fixed. And while not game-changing, this makes them feel more honest.

GoDaddy gives us great performance and stability, but Shopify blows it away with super fast response and uptime.

Shopify vs GoDaddy - Conclusion

After we checked every feature and compared Shopify vs GoDaddy, I recommend that you opt for Shopify. But at the same time, GoDaddy has great features and is catching up to Shopify, so for different needs, it's a great choice.

Shopify has a larger selection of themes to choose from and comes with various plans, meaning that you can grow your business at the same rate as you expand your customer base. GoDaddy only offers one online store plan, but it's cheaper and still offers a wide variety of tools.

Building online shop should be easy, and both of these providers helps you out with that. But Shopify takes its features one step further and wins this round.

But if eCommerce is only something you wish to do on the side, GoDaddy is a great pick. It's super easy to use, and GoDaddy offers a lot of services on the side, such as hosting, email, web security, and much more.

It all depends on how serious are you about eCommerce.


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Bart Keating

Experienced in copywriting, SEO and creative writing (journalism, blogging, poetry, lullabies etc.). Public communication bachelor and HoReCa expert. A strange sense of humor but bearable. Has a beard, a cat, a fiancee, a hedgehog, and a brand new pug.


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