Squarespace vs GoDaddy Website Builder: Which Is The Best?


Alex Baldwin


2019 September 6th at 10:21

squarespace vs gocentral

In today’s internet era, it has become incredibly important to establish some form of online presence, whether it’s through a blog, Facebook page, what you had for dinner displayed on Instagram, or else.

There are a million and one ways we can leave our digital footprints, but perhaps the biggest one is having a website.

Website builders allow for super fast and incredibly easy website creation through the use of templates, features, and easy customization. In this article, we’ll be looking at Squarespace vs GoDaddy Website Builder to see which platform offers better features and services.

Squarespace and GoCentral are amongst today’s most popular website builders, each offering custom features that make the process of building a website from start to finish. Before diving into what each offers best, let’s take a quick look with a back-to-back comparison of each of their key features.

What is GoDaddy Website Builder?

GoDaddy is most famous for their web hosting and domain registrar services but has recently been gaining traction as a powerful website building platform with GoCentral. Founded way back in 1997 by Bob Parson, Godaddy hosts over 55 million domains and has over 6,000 employees.

squarespace vs godaddy godaddy screenshot

Here are some of the key features:

  • SEO optimization
  • Simple and intuitive interface
  • Extensive library of stock photos
  • Customizable themes, templates, and designs
  • Third-party app integration

What is Squarespace?

Squarespace began back in 2004 as a software as a service (SaaS)-based content management system, blogging platform, integrated website builder, eCommerce platform, domain name registrar, and even hosting service, but has been most popularized by their web building services.

squarespace vs godaddy squarespace screenshot

Here's what its best features are:

  • Image management
  • Integrated Getty images
  • Customizable templates
  • Links to social media
  • Data collection
  • List-building
  • Mobile responsive images
  • Interchangeable content blocks

Squarespace vs GoDaddy: Which One Is Better?

Now, let's have a look at both Squarespace and GoDaddy website builder and see how they stack up against one another in various fields. Here, we'll be comparing the website design options, user experience, ease of use, and eCommerce capabilities.

Let's see which one wins.

Design: Squarespace is lightyears ahead

One of the most valuable features a website builder can tout is a library of clean, stylish, and modern templates. Design is vital for a website, no matter what industry you’re in. From simple blogging to eCommerce, clean and smart design keeps users on your site.

When it comes to design, Squarespace offers the best selection of themes and templates to work off of.

While there aren’t thousands of options to choose from, their 80+ templates on offer are extremely flexible and easy to customize, which adds another level of personalization. If you want to start making changes to your template, all you have to do is start by hitting the Esc key to fly into their editing mode.

Squarespace vs godaddy go central

Meanwhile, GoDaddy website builder offers around 20 templates, which adjust accordingly depending on the business you're making it for.

And while practical, the GoDaddy themes are not nearly as beautiful as the ones of Squarespace.

squarespace vs godaddy godaddy templates

So overall, when it comes to design, Squarespace is much better than GoDaddy website builder.

User Interface: Squarespace Has Fewer Limits

In the battle of user interface between Squarespace vs Godaddy GoCentral, Squarespace takes the win. Squarespace offers its users an incredibly easy and clean interface to work with and understand.

Sure, the options may be limited, but you can still do a lot through the help of content blocks. What's that?

Essentially, these are pre-created zones, which you can join together to make a website that's both beautiful and exactly fitting to your needs.

The interface of Squarespace enables virtually anyone to make changes to their website on the fly with limited knowledge of the platform.

squarespace vs godaddy squarespace editing

Squarespace also has the added benefit of allowing for advanced editing with full HTML/CSS control called Developer platform.

GoCentral also offers a very clear, simple and uncluttered user interface. However, compared to Squarespace, there are some differences. GoCentral embraces simplicity with a less descriptive Content Menu choice and limitations on layout design, which can be a good thing or a bad thing, depending what you’re looking for.

Everything is super simple, but you won't be able to do much more than edit the existing zones in your theme, and maybe add some similar ones.

squarespace vs godaddy godaddy user interface

GoCentral has a very similar editing approach which also allows for live editing and the ability to add custom HTML and CSS. Squarespace’s editing tools, however, allow for more flexible customization.

Luckily, both Squarespace and Godaddy create websites that are compatible with all devices. Roughly 56% of consumer traffic to US websites is now from mobile devices, so having a mobile responsive site is pretty crucial.

Thankfully, both of these website builders have that mobile flexibility built into their templates so you don’t have to worry.

Customer Support: GoDaddy Is Better Than Squarespace

Customer support may not be the first thing that comes to mind when considering useful features. And yet, it’s incredibly important - especially when you’re ready to bang your head in frustration, wondering why something isn’t working as it should.

Squarespace boasts real support offered by real people, and they deliver. Unlike many other website builders, they offer support in the form of email (24/7) and live chat (weekdays from 4am-8pm Eastern Time). They also offer a Q&A forum and Help Center.

GoDaddy website builder, however, offers that and even more.

It has 24/7 phone support, live chat, community forum, and a knowledge base, putting them ahead of Squarespace in terms of support.

eCommerce: Squarespace Is A Better Choice

Squarespace offers a super simple eCommerce integration with Paypal and Stripe for your online store, making it a breeze to get started selling products online and managing them. You can deliver digital downloads, sell physical goods, manage your shipping, and more.

The cheapest eCommerce-capable Squarespace plan will cost $18/month.

GoDaddy’s eCommerce solutions are only available to Online Store subscribers, which is a $29/month package. This feature allows you to add customization, such as setting colors and size options to products, shipping and inventory options with USPS and UPS integrations, and even allows promotional emails to your contacts.

Unlike Squarespace, GoCentral does not currently allow you to sell digital products, making them a not-too-great option for authors, graphic artists, and musicians.

So overall, Squarespace is a more powerful and cheaper eCommerce solution.

Squarespace vs GoDaddy Website Builder: Conclusion

While GoDaddy is very popular, it is no match to Squarespace, which is easier to use and has better-looking templates. For most users, Squarespace is a better option.

Squarespace has grown to be one of the most powerful website builders out there with their all-in-one solution that provides virtually everything needed to start a website and establish an online presence. But GoDaddy is still a powerful, and easy-to-use option. And with free trials available for both builders, I suggest trying them out and seeing things by yourself.

Alex Baldwin

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Leave a Comment


Adam picture

2019 August 20th

Hi Alex, great article and super helpful! Thank you for the professional write up!


robert campbell picture
robert campbell

2019 February 18th

Hi Alex,
I have been using GoDaddy Website Builder since 2014 – and am extremely happy with it.
Because it is no longer available to new users – and has been replaced with GoCentral – I am concerned that Website Builder will be discontinued in the near future.
I have also been reading reviews about GoCentral – and the new users do not like it nearly as well as Website Builder.
Any suggestions what I should do?
Thank you.

Robert Campbell

JEANNE McPhillips picture
JEANNE McPhillips

2019 January 24th

ALEX you rock. thank you so much. i was struggling trying to figure out which site to use. my domain is hosted on godaddy, but i am more of a creative and the squarespace model seems to be more appropriate! warm regards, jeanne


    2019 August 20th

    [email protected] JEANNE, your comment conveys the exact reason of “why did I look up this article at first place “… hmm I think that I will go with Squarespace because my startup is new in the market and I need to create a top-notch design and make it look above the standard websites. Believe it or not, your prospects will take you more seriously when you use quality visuals and UI.