Wix vs Squarespace – Two Website Builder Giants Compared


Katherine Garcia


2019 August 8th

wix vs squarespace

If you are choosing between Wix vs Squarespace - lucky you. You've already made a good choice as both of these website builders are some of the best in the industry!

But then again - which is the best and how do you choose?

We tested both Wix and Squarespace to see which is the best for your website - be it an eCommerce or small business site - to see which offers the best functionality designs, features, and pricing. So let's start our comparison!

What is Wix?

Wix is a website builder offering complete design freedom, multiple ways to build a website, a bunch of useful tools, and features. In fact, Wix is the #1 website builder in the market right now - and still growing.

Wix vs Squarespace: Wix homepage

The website builder aims to provide highly available and fast hosting so your website doesn't go down - one of the most important aspects of a successful online presence.

With Wix, you can create any kind of website - it has tools and widgets for eCommerce, portfolios, restaurant, small business websites, etc.

What Is Squarespace?

Squarespace is a website builder known for its stunning professionally designed templates. You'll find almost 100 of them - all responsive and perfected to the smallest details. Even big business and celebrities use it - Keanu Reeves could be an example (archmotorcycle.com).

squarespace homepage

Apart from the beautiful templates, Squarespace also offers broad customization options. You'll find easy to use tools for eCommerce, image galleries, restaurant menus - basically all you can think of.

Even if you're not exactly a design genius, Squarespace will make sure that your website looks the best.

Wix vs Squarespace: Comparing The Two Website Builder Pioneers

Squarespace or Wix is not an easy choice. At first glance, both of the platforms offer the same functionality at basically the same price.

On the other hand, Squarespace is known for organized and professional interface and designs, while Wix is famous for design freedom.

And we compared it all to see which is the best.

Wix vs Squarespace Pricing

Surprisingly, Squarespace is cheaper than Wix. Squarespace has 4 plans with the pricing ranging from $12 to $40 per month if you pay yearly. Wix has 8 plans starting at $13/month. The most expensive premium Wix plan costs $49/mo and you'll pay $500/mo for the Enterprise solution.

However, not all plans will fit different types of websites. Both Wix and Squarespace offer plans that are fit for simple business, personal or portfolio websites and plans designed for business.

Wix pricing 

Wix has a more complicated pricing structure with 8 pricing tiers. However, it does not indicate that the pricing for the plans is yearly and only in the check-out box you'll see the actual prices. Also, the discounts do not apply after the renewals.

With all of the plans, you get a free domain for a year or a possibility to connect your own. So let's take a look at the pricing of Wix personal website plans:

Wix personal plans pricing
  • The Combo plan for $13/mo will get you 2GB of bandwidth and 3GB of disk space. You will also be able to upload 30 minutes of videos.
  • The Unlimited for $17/mo gets you unlimited bandwidth and 10GB storage, 1 hour of videos, and a couple of apps and vouchers for ads.
  • The Pro plan for $22/mo will include unlimited bandwidth, 20GB storage, 2 hours of videos, and a bunch of premium apps and vouchers.
  • The VIP plan for $39/mo includes unlimited bandwidth, 20GB of storage, 3 hours of videos, vouchers, and apps, as well as priority support response times.

However, if you want to build a business website and also accept payments, none of the plans above include these features. Fortunately, Wix has Business & eCommerce plans designed specifically for that:

Wix ecommerce plans pricing
  • The Business Basic plan for $23/mo gets you unlimited bandwidth, 20GB storage, 5 hours of videos, and eCommerce integration. You'll also be able to connect to Google Analytics.
  • The Business Unlimited for $27/mo includes unlimited bandwidth, 35GB of storage, 10 hours of videos, and eCommerce integration.
  • The Business VIP for $49/mo provides you with unlimited bandwidth, 50GB of disk space, unlimited videos, a bunch of integrations, as well as eCommerce features.
  • The Enterprise solution for $500/mo will get you unlimited storage and 50GB storage space as well as Wix professionals to help you with design, coding, troubleshooting, and project mapping. You'll also get a staging site to test your updates.

Squarespace pricing

Squarespace is really straightforward about its pricing. There are 4 tiers of pricing and if you pay yearly, not only you get a discount, but also a free domain for a year.

After renewal, pricing does not increase - a rare sight in hosting and website builders industry. All of the plans also include unlimited data - bandwidth and disk space.

Squarespace pricing
  • The Personal plan for $12/mo if you pay yearly or $16 monthly, gets you a website that fits all small business and personal needs. You get an SSL certificate, 2 contributor accounts, basic analytics, and SEO tools for online presence.
  • The Business plan for $18/mo if you pay yearly or $26 monthly includes unlimited contributor accounts, Google email, premium integrations, advanced analytics, and eCommerce integration with 3% transaction fees.
  • The Basic Commerce plan for $26/mo yearly or $30 monthly will get you unlimited contributor accounts, eCommerce integration with 0% transaction fees, customer accounts, multiple sales channels, and accounting tools.
  • The Advanced Commerce plan for $40/mo if you pay yearly or $46 monthly will include all the features from the plans above, plus abandoned cart recovery, subscriptions, gift cards, discounts, and advanced shipping.

Comparing Wix vs Squarespace, one thing is obvious: Squarespace makes it's pricing structure much more simple. Also, it's cheaper to use Squarespace for personal websites, though pricing for business is pretty much similar.

Wix vs Squarespace: Getting Started

You can create a website fast both with Wix and Squarespace. You either choose a template and edit it yourself or answer several questions and trust the software of Wix and Squarespace. However, Wix Artificial Design Intelligence is more advanced than Squarespace - it will match the website color scheme to your logo.

So we chose an easy way - we answered a few questions and let the design software to design a custom website for us. The goal - a website with similar functionality to Hosting.Review blog.

Wix ADI Website

Wix ADI is a complicated software - once you press the Get Started button, you'll need to provide a lot of information about your website-to-be. Nice addition - if you upload the logo, Wix can match the color scheme for the website.

It took roughly 7 minutes until I was able to press Publish with Wix. Minus the purchase and uploading my own content. Pretty good, considering I won't need to choose colors, fonts, and all that stuff - just start posting my own articles.

Squarespace Design Software Website

Currently, Squarespace only supports "business websites" with its automatic design function. So if you'll write any other type of website after pressing the Get Started button, you'll be redirected to the templates selection.  So we went along and tried to make our "business" website as functional as Hosting.Review blog:

With Squarespace, it took less than 2 minutes until I was able to preview the website. The experience was also a bit smoother than with Wix, however, I was not able to match or choose a color palette. So in the end, to launch a Squarespace website, it will take much more manual customization than with Wix.

Both Wix and Squarespace offer easy and fast ways to launch a website. With Wix, you'll have way more customizability options from the beginning, yet the process is smoother with Squarespace.

Squarespace vs Wix Templates

Wix has way more templates than Squarespace - over 500 while Squarespace has just around 100. On the other hand, Squarespace templates quality is better than Wix, as it perfects them all. Wix takes care of a smaller number of templates - it constantly updates only those that are popular.

Squarespace templates

All Squarespace templates are responsive and customizable - according to the set of rules each template has. It's possible to customize content layouts - all of Squarespace templates support all types of content blocks the builder has. This allows using, for example, eCommerce templates for blogs - Squarespace does not limit customization to fit your needs.

You'll find industry-specific, parallax, highly visual, and even award-winning templates to choose from.

With Squarespace, you'll also be able to install multiple templates on one website, work on them all, and switch any time. Custom CSS, HTML, and JavaScript is also available.

Wix templates

All of Wix templates are responsive as well and feature different scroll effects, image galleries, and layouts. However, choosing a Wix template is not that easy - the quality differs quite a lot. And even with all of the templates put in different categories (eCommerce, business, personal, etc.), you won't know which templates are updated constantly.

Fortunately, the most popular and best-rated Wix templates are beautiful, constantly updated, and have no quirks you don't want to see on your own website.

One nice thing about Wix - though the templates are put into different categories, you're not limited to them. The design freedom Wix has allows editing any template beyond recognition and you can put custom CSS, JavaScript, and HTML.

Important note: Choose Wix template carefully, because you'll have to stick to it. There's no possibility of template switching.

Wix has 100s of templates for different industies. However, the quality of them varies. Squarespace, on the other hand, perfects each of its templates so no matter what you choose, you walk out with a professional looking website.

Wix vs Squarespace Editor

Wix has more ways to build a website, include a powerful drag-and-drop editor, Wix ADI, and interactive code editor Corvid. Squarespace has less - some of the ADI functionality and WYSIWYG editor. Though Squarespace editor functionality is less flexible than Wix.

Wix editor

Using Wix editor, you can drag-and-drop any of 1000s of its design elements anywhere on the website. That includes text boxes, buttons, media galleries, widgets, etc.

There are no limitations where you put the elements with Wix:

But with such freedom, there are disadvantages. If you are not careful about element placing, you might clutter the website. Also, keep in mind the alignments - Wix won't take care of that for you.

Squarespace editor

With Squarespace, you'll have to try really hard to clutter your website. Squarespace editor is created so you can only customize according to the template rules. You will be able to drag you chosen elements up and down and in rows, but everything will be perfectly aligned.

Similarly to Wix, in Squarespace, you'll be able to choose from many well-designed elements - multiple content boxes, galleries, etc.

To add more custom touch, it's possible to edit HTML, CSS, and JavaScript.

While Wix provides a complete design freedom, it's more difficult to create a professional looking website. If you choose Squarespace, the results will be flawless, yet the editor is harder to handle.

Wix vs Squarespace Customization Features

No matter what you choose - Wix or Squarespace, you'll be able to create any type of website. Both of the platforms have tools for eCommerce, blogs, portfolios, small business, restaurants, and more. But as with templates, all of Squarespace features are more detailed and curated, while Wix kept some space for both its own and user quirks.


  • eCommerce features integration - commission-free payment gateways, worldwide shipping and taxes, eCommerce templates, desktop, and mobile store manager.
  • Built-in blogging platform - multiple contributors, a mobile app for editing, templates for blogs.
  • Media galleries - layouts for photos, videos, and text to display portfolios or products.
  • Wix Bookings - for restaurants and various services. Integrated with Google Calendar and online payments.
  • Wix Events - allows creating and sharing beautiful invitations, creating guest lists, and selling tickets.
  • Wix Music - fully customizable music player, online music store, advanced analytics.


  • eCommerce features integration - unlimited products, merchandising, multiple payment and shipping methods, .csv import, customer accounts, etc.
  • Gallery blocks - for beautiful portfolios and product pages. Allows auto-optimization, drag and drop alignment, effects, lightbox for full-size images.
  • Restaurant website features - online ordering, reservations, and payments.
  • Powerful blogging platform - unlimited contributors, post scheduling, podcast support, geo-tagging, RSS blocks, flexible content blocks.
  • Wedding website features - integration with Zola to showcase items and experiences, wedding registry, online payments.
  • Commenting system - for blogs, online stores, and business websites. Allows to auto-disable comments, spam filters, authentification services, comment feedback.

As you can see, you won't miss out on any of the features, no matter which platform you choose. So, when comparing Squarespace vs Wix features - there's no winner.

Wix vs Squarespace Performance

Hosting is included in Wix and Squarespace plans and they are pretty similar in terms of performance. Both of the website builders perform better than the industry average and provide high availability. Both Wix and Squarespace uptime is flawless.

Squarespace guarantees 99.95% uptime, which is better than most of the regular hosting providers, while Wix promises to be up for only 99.8% of the time - way more downtime than you can expect from Squarespace.

You can even calculate that with Wix your site could potentially be down almost 1h 30minutes, while with Squarespace - less than 9 minutes per month.

Your hosting can go down for:





During our testing, neither Wix nor Squarespace went down, keeping their uptimes at 100%. This is really impressive if you consider the bad reputation website builders have from the past.

However, Squarespace was a little bit faster. It's response time was 446ms with a couple of peaks of up to 3.5 seconds.

Squarespace server performance

Wix server response time was also great - 498ms and very stable. We can see only 2 instances when response time reached 1.5 seconds.

Wix server performance

Wix and Squarespace performance is very similar. Though Squarespace response time was slightly better during our testing, both showed exceptional results of less than 500ms and kept 100%. 

Squarespace vs Wix Support

Wix support is available 24/7 and it has more options than Squarespace. That includes phone callback, email ticket, and live-chat which is currently in the testing mode. Squarespace has fewer support options - 24/7 email support and live chat available Monday to Friday from 4 am to 8 pm Eastern Time.

Also, with both of the providers, you'll find extensive knowledge bases if you want to solve any issue yourself.

Wix support

It's not easy getting in touch with Wix support.

If you are navigating from your dashboard, you'll first need to go through answering some questions and looking for answers in the knowledge base. Then, if you're lucky, the beta version of live chat will pop up or you'll be able to contact the support through email or phone.

Though the support in our Wix review is a con, the support agents are helpful and friendly (once you reach them), the response times are also okay and you should be able to solve all problems in less than a day.

Squarespace support

It's easy to find Squarespace support - simply press on the support button and you'll be given all the available options.

Of course, Squarespace wants you to use its knowledge base first, so it provides you with all possible answers. However, email or live chat support buttons are not hidden. So in case you don't want to read through a bunch of how-to guides, you can simply contact a person.

Email response times are average - 4 to 8 hours. Live chat agents reply instantly as we saw from our Squarespace review. And both options are useful - agents provide detailed answers and guide you through the process.

Wix has more customer support options, though it's not easy to reach them if you're not looking for a knowledge base. Squarespace has a fully functioning live chat - but only on weekdays.

Wix vs Squarespace - the Verdict

Wix and Squarespace are two exceptionally strong website builder opponents. However, Wix gives you more freedom to customize, while Squarespace offers better-looking starting templates. Additionally, Squarespace editor restricts your design freedom while Wix is more difficult to use.

So after all, the winner of Wix vs Squarespace comparison depends on your preference.

While both of the builders are great, one gives you complete freedom and the other ensures the design is aligned perfectly.

Which one do you prefer, Wix or Squarespace? Share your thoughts in the comment section down below!

The choice between Wix and Squarespace is not easy - both website builders are great. However, you can choose Wix for its 100s of templates and freedom, while Squarespace will be best for those wanting modern and down-to-the-tiniest-detail designs. 

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User comments

Henry Mackimmie picture
Henry Mackimmie

2019 October 25th

I have been checking out many of your articles and it's pretty clever stuff.

I have been checking out many of your articles and it's pretty clever stuff.