Wix vs WordPress – Which Is The #1 Website Builder?


Fiona O’Connell


2020 January 20th

wix vs wordpress

Both Wix and WordPress are two great platforms to build your website with, without needing to write a line of code. So it's not exactly a simple choice to make.

To make it easier for you to decide, we tried and tested them both to see which is the better and why.

So let's go ahead and start out Wix vs WordPress comparison!

What is Wix?

Wix is the number one in website builders market. It's known for providing an easy to use website building platform that benefits from an intuitive drag-and-drop editor and Artificial Design Intelligence able to build a website for you.

wix vs wordpress comparison: wix homepage

Users can also add additional functionality such as eCommerce, contact forms, email marketing, social plugins, and much more.

Wix is also very well known for its 100s of beautiful and modern templates.

An extensive Wix App Market includes many free and premium applications, which make advanced website development as simple as downloading an app to your phone.

What is WordPress?

As popular as Wix may be, it will never have such a strong background as WordPress.com has. WordPress.com is the hosted version of WordPress open source software, that's powering 1/3 of all sites on the internet.

And as confusing as it may sound, it's not that difficult to separate WordPress.com from WordPress.org.

wix vs WordPress comparison: WordPress homepage

In short - WordPress.org is the actual open-source content management system (CMS). WordPress.com, on the other hand, is a hosted website builder (just like Wix), built on WordPress CMS infrastructure.

That's how you take the best of both worlds. You get effortless hosting and simplifications with a website builder and powerful tools from a leading CMS.

And while WordPress.com is not the most popular website builder around, it can definitely compete with Wix.

Wix vs WordPress: Which One is the Best?

Though you can build a website easily and without the need to code with both WordPress and Wix, the two platforms have pretty big differences. We compared the exceptional ease of use of Wix and cheaper pricing of WordPress to see, which offers better value.

Wix vs WordPress Pricing: WordPress is Cheaper

Both WordPress and Wix have free versions which won't even require credit card details. But when you compare premium plans, WordPress is way cheaper with the pricing starting at $3/month, while Wix cheapest plan costs $13 per month.

But if you are still interested in the free plans, there will be limitations. You'll have to agree with ads, subdomains, limited customization options, and data limitations. So for a professional website, free plans are not a choice.

So let's take a look at the pricing of both of the platforms.

Wix and WordPress plans for personal use

WordPress has 3 plans for personal use that will allow you to create simple websites - blogs, portfolios, small business websites - you name it.

WordPress.com personal plans pricing
  • For $3/month, you get the Blogger plan features - .blog domain, email support, and 6GB storage space. Just like the name suggests, it's perfect for a simple blog website.
  • $5/month gets you the Personal plan with 6GB storage, a free domain (for a year), and live chat and email support. The plan is perfect for portfolios and small business websites that cannot take advantage of .blog domain.
  • For $8/month you will get the Premium plan which is a gateway to business plans. With the Premium, you get 13GB storage space, ability to monetize your site, a domain name for a year, and premium themes.

Wix pricing is higher and it has 4 plans that will be perfect for both personal and small business use. With all of them, you'll be able to monetize the website to make some money from ads and get a domain name for a year.

Wix personal plans pricing
  • The Combo plan for $13/month gets you 3GB storage and 2GB bandwidth. You'll also be able to upload 30 minutes of video.
  • The Unlimited plan for $17/month includes unlimited bandwidth, 10GB storage, and 1 hour of videos.
  • The Pro for $22/month provides unlimited bandwidth, 20GB storage, 2 hours of video, and a bunch of apps and vouchers.
  • The VIP plan for $39/month gets you unlimited bandwidth, 20GB storage, even more premium add-ons and priority support response times.

However, if you want to launch a functional business website, you'll need to look at the more expensive options.

Wix and WordPress plans for business

Depending on the business website you want to build, WordPress has 3 plans for different business purposes. Just keep in mind, that neither the Premium nor Business allows you to accept payments. On the other hand, you get a free domain for a year with all of them.

WordPress.com business plans pricing
  • The Premium plan for $8/month, as we mentioned before, will allow you to monetize your site. So if you have a blog that brings huge levels of traffic - you can benefit financially by placing some ads.
  • The Business plan for $25/month removes WordPress.com branding, gives you unlimited storage space, site monetization and SEO tools, and ability to install 3rd party themes and plugins.
  • The eCommerce plan for $45/month gets you unlimited storage, premium plugins, eCommerce tools integration, and the possibility to install your own themes and plugins.

Wix has more plans that allow you to accept payments. This includes 3 premium and 1 enterprise plans. All of them include a domain name for a year, unlimited bandwidth, and eCommerce integration.

Wix ecommerce plans pricing
  • With the Business Basic plan for $23/month, you'll get 20GB storage space and a bunch of premium tools as well as 5 hours of video.
  • The Business Unlimited for $27/month gets you 35GB storage space, professional logo, a bunch of integrations, and 10 hours of video.
  • With the Business VIP for $49/month, you'll get 50GB of storage space, priority response, many integrations, and vouchers as well as unlimited videos.
  • The Enterprise plan costs $500/month allows you to negotiate the features with Wix.

So, no matter which plans you'll compare, WordPress.com is cheaper. On the other hand, the eCommerce pricing for Wix is lower and you have more options.

All things considered, WordPress is cheaper than Wix for personal or small business use. But if you want to build an eCommerce site, Wix has way more options with the lower pricing.

An alternative way to use WordPress

If you want to get all WordPress has to offer but WordPress.com pricing seems too high, you can choose any host and install the original open-source WordPress CMS on its servers.

For that, you'll need some technical knowledge - set up your hosting account, attach the domain name, install WordPress, etc.

But what if I told you that it's possible to avoid all that?

WordPress optimized hosting providers offer WordPress CMS pre-installed and ready to launch. Also, some of the best WordPress hosting providers have their support teams trained to tackle WordPress problems specifically - they will transfer your site, help with security, speed, etc.

And the pricing is usually lower than WordPress.com, even though you get the same features if not more.

You can get the full WordPress functionality, including all and 3rd party templates, themes, and eCommerce features, even cheaper. However, it will require more technical skills, knowledge, and time.

Wix vs WordPress: Getting Started

Wix has the most simple way to start a website and you won't even need to enter your credit card details or go through a long registration process. At the same time, you can get started easily with WordPress too, although the platform requires more of your information.

With Wix, once you press the Sign Up button, everything is simple - you'll need to choose a way to build your website. You can either do it yourself or use the Wix Artificial Design Intelligence (ADI) tool that will build a website for you.

Getting Started with Wix

If you choose to build using the drag-and-drop editor, first you'll need to choose a template and then customize it.

But if you choose Wix ADI, you don't even have to pick out and edit templates. Everything you need is to answer a few questions about your project and its goals.

Also, you can preview your site and publish it for free (with Wix subdomain) to see how it does. We tried it in our Wix review and were impressed by how well Wix ADI adapts the website to your needs.

Example of Wix ADI website

With WordPress, on the other hand, it's different.

Once you press the Getting Started button, you'll go through all the regular registration procedures like your email, business name, etc.

getting started with WordPress.com

Before you can select the design for the website, you'll have an option to choose a domain name. Then, you can either go with WordPress subdomain (for free) or pay for your selected plan and domain.

And only then, a setup process starts and you can begin choosing your preferred template. In the time I was done with Wix, I still had a long way to go with WordPress.

Neither Wix nor WordPress requires credit card details at the beginning. However, it is still easier to start with Wix as it can build a site for you using Wix ADI. WordPress requires more personal information and takes longer to get started.

WordPress vs Wix Themes: WordPress Has a Bigger Design Selection

Thanks to its fairy godmother WordPress CMS, the hosted website builder can brag about having the biggest choice of design templates. It even has more templates than Wix that offers a choice of 100s of professionally-made designs.

Apart from almost 300 both free and premium templates WordPress.com has to offer itself, you can upload 3rd party themes with the Business plan. This allows you to choose from the industry best WordPress themes or upload a custom made one.

choice of wordpress themes

Wix is also keeping up. It has more than 500+ designer-made templates to choose from and the list keeps getting bigger. And while you cannot upload your own theme, Wix recently added Corvid development platform. This newest addition allows you to create a custom design from scratch.

Wix is not yet close to the freedom and customizability that WordPress has. So WordPress takes this one.

Just keep in mind that to have this, you'll need to purchase at least the Business plan, or go in the more difficult direction - choose a hosting provider and use the open-source WordPress CMS.

Wix has 100s of responsive and professionaly made templates. However, WordPress has even more. And you also get the possibility to add 3rd party ones if you choose the WordPress Business plan.

Wix vs WordPress Website Builder Features

Wix has a few more default ways to launch your website that WordPress. With WordPress, you choose your theme, customize it in the live editor, upload the content, and that's it. With Wix, you can use drag-and-drop editor, Wix Artificial Design Intelligence, or code with Corvid by Wix code editor.

But apart from the several ways you can build your website with Wix, it has more features as well. At least when you compare Wix vs WordPress hosted platform.

There's Wix ADI which will create a website for you. In addition to that, there are also hundreds of beautiful Wix templates, and they come with a drag-and-drop editor.

It means that building your site and uploading new content can be very intuitive. That's because you can see changes happening on your page live, as you add or remove elements.

wix vs wordpress wix editor

Whether you choose Wix ADI, drag-and-drop editor, or Corvid - you'll have many choices to customize the templates.

There are numerous boxes, text fields, images, video backgrounds, scroll effects - you name it. Wix also suggests color schemes, but you can choose your own as well. And there's no limitation how to customize the templates - you can add and drag the elements wherever you wish.

WordPress has a steeper learning curve and does not come with a built-in drag-and-drop editor.

So it's a bit more difficult to use. But in all fairness, it has a powerful visual content blogger, which is perfect for bloggers, and you can edit all elements of your WordPress theme.

WordPress user interface

But if drag-and-drop functionality is your thing, it's possible to plugins that will add similar functionality to your WordPress site. Though Wix drag-and-drop editor is a leading tool in the market for several years now and no builder comes even close to the customizability of it.

Wix has more ways to build a website that includes an intuitive drag-and-drop editor, Wix ADI, and Corvid by Wix code editor. Also, it has almost unlimited customization possibilities with 1000s of design elements. At the same time, WordPress is more limited, allowing you to customize the themes according to their templates in a live editor.

Wix vs WordPress: Apps, Widgets, and Plugins

Both Wix and WordPress have a bunch of different tools to make your website as functional as it can be. And to fully use those features, they will both charge you extra. But WordPress, in its original CMS, has way more. Over 55,000.

Unfortunately, in the WordPress.com platform, there are some limitations to what you can use. And to take the full advantage of the plugins, you'll need at least the Business plan.

Wix, on the other hand, adds only the apps it trusts.

Wix has its own App Market with over 250 applications. So you just download an app you need, set it up, then drag-and-drop to your website. Just like installing an app on your smartphone.

choice of wix apps

The benefit of using Wix is that it keeps its apps up to date and tests before releasing. This way you know that the app functions the way it has to.

However, it's similarly simple to install WordPress.com plugins and it has thousands of them. You'll need to find what you need, click Install and follow with the Activate button. 

choice of wordpress plugins

With the huge choice of WordPress plugins come the drawbacks. Anyone can create and upload WordPress plugins, but not all people update them. Also, some templates tend to be not compatible with one another, breaking your site. That's why you need to be carefull and use WordPress templates at your own risk.

So sometimes it's not the quantity, but the quality that matters.

Both Wix and WordPress have all the essential extensions you need - for blogging, eCommerce, email, forums, etc. And while Wix App Market is very pleasing, it simply can't compare to how massive WordPress plugin library is, when you choose the Business plan or the open-source WordPress CMS.

Wix vs WordPress Support

There's no clear winner for customer support. Neither Wix nor WordPress will leave you hanging should something happen.

WordPress.com has 24/7 email and on weekdays - live chat support, while you'll be able to reach Wix via phone and email 24/7. Wix is also adding live chat - currently, it's in the testing mode.

Wix tries to make problem-solving as interactive as possible. There is an excellent library of learning tools, such as videos and tutorials and step-by-step guides.

Before you contact a real-life customer support agent, Wix suggests that you try and solve the problem using its knowledge base.

wix vs wordpress wix knowledge base

Just like that, a lot of the Wix issues can be solved immediately. Very convenient - and very smart.

WordPress includes a live chat for its paid users - which is available 24 hours a day, on weekdays. Support forums are available 24/7, as well as the very extensive knowledge base, which covers thousands of topics.

WordPress support knowledge base

So, all in all, with Wix, you get a ready-made library of resources, guides, and tutorials online. With WordPress - you get a very similar experience plus live chats available on weekdays.

I must mention though, that WordPress has a huge community with many professionals sharing their experiences in forums and even meetings - so you won't get lost even with the free plan.

Wix email and phone support is working 24/7, while you can reach WordPress via live chat only on weekdays. With WordPress, you have an option to contact the support via email 24/7 too.

Wix vs WordPress Pros And Cons

It is extremely difficult to decide which platform is better because with both you can build a functional and beautiful website. So let's summarize all the key points and shortcomings of Wix vs WordPress.


  • Exceptionally easy to use
  • Stunning templates
  • Many ways to customize


  • More expensive plans
  • Only Wix-certified apps available
  • Almost impossible to migrate websites

Now, let's take a look at what WordPress offers to its users.


  • Affordable pricing
  • Professional templates
  • Easy publishing of content


  • Restrictions with the cheaper plans
  • Steeper learning curve
  • Many paid themes

Wix vs WordPress: Which One Wins the Battle?

In the Wix vs WordPress comparison, both proved to be excellent website building platforms with some big differences. Wix is exceptionally easy to use, while you'll have to study WordPress longer to manage and take advantage of its functionality.

But WordPress is cheaper and has a bigger community.

All in all, it all depends on your needs, because both platforms are great and will make your website look professional:

  • Choose Wix if you want to set up a stunning website in a few minutes.
  • Choose WordPress.com if you are ready to learn and take advantage of cheaper pricing and plugins it offers.

Have you tried WordPress or Wix? Share your experiences in the comment section down below!

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