Wix vs WordPress: Main differences and features!

When searching for the best and ultimate website builder, Wix vs WordPress is one of the main questions anyone has.

They’re both household names, offering a platform for millions of websites.

wix vs wordpress

Both of them are good options. But which one’s better for you and the website of your dreams? Let’s put them to the test and find out. Let’s do this!

Wix: simple, yet beautiful

wix vs wordpress wix screenshot

Since its launch in 2006, Wix has been gaining lots of fame by providing a simple, easy to use platform for website building through the use of intuitive drag-and-drop tools.

Users can also add additional functionality such as eCommerce, contact forms, email marketing, social plugins, and much more. An extensive Wix App Market includes many free and premium applications, which make advanced website development as simple as launching an app on your phone.

All of that functionality combines with great designs. Wix has hundreds of professional designer-made templates, made not only to be functional, but also to look absolutely stunning.

The result? People love it. Wix currently has over 110 million users in 190 countries – so they’re clearly doing something right.

WordPress: most popular in the world

But as popular as Wix may be, it has absolutely nothing on the sheer magnitude of WordPress. Started back in 2003, WordPress is an open source software and a website building platform, that can be used to make all kinds of pages.

It’s not as easy to use as Wix, but that doesn’t seem to put people off. WordPress appears to run on nearly a third of the world’s websites. Including this one! In terms of popularity, Wix vs WordPress has a clear winner.

But of course, popularity isn’t the most important thing in a Wix vs WordPress comparison – there’s much more. And WordPress has a few aces up its sleeve.

WordPress rules the open-source

There is a clear winner when it comes to flexibility. And that’s WordPress. Sure, Wix is flexible in its own right – however, it is not an open source website builder. This means you cannot freely modify the tools and platform to your liking.

Which you can easily do in WordPress. It’s an open source platform, so there is no limit to what you can modify on your site. Creating a website with WordPress allows you full access to the files and code, but, of course, this means you need to be a bit more tech savvy.

With that said, you can certainly get away with building WordPress websites without knowing how to code. There are thousands of themes (paid and free) that you can use and just as many plugins to add further customization and functionality to your site.

wix vs wordpress wordpress themes
Few of thousands of WordPress themes
wix vs wordpress wordpress plugins
A few of over 55 thousand WordPress plugins

This is one of the many reasons why people love WordPress: it’s flexible for coders and non-coders alike.

One warning here is that plugins are not guaranteed to work perfectly. With a bad plugin so your site is susceptible to breaking or being exposed to security risks. So always opt for the highest rated or premium plugins!

Another key difference is that WordPress isn’t only a website builder. Since it’s fully open-source, you can actually download and use it for free. The only issue is, you will still need web hosting and a domain name to have your own website. But if you want to, you can do everything yourself.

And that is really what separates these two platforms from one another.

With Wix, it’s incredibly easy to use and get started with. But the control and creative freedom you have over your website are both fairly limited.

The upside to this is that you don’t need to worry about components and tools malfunctioning, or your website breaking. All technical aspects of your site are taken care of by Wix.

With WordPress, you have the ultimate open-source freedom. But the issue is that a lot of responsibilities – in security, server management, and website development – are fully on you. Which makes Wix a great option for a whole section of users.

Wix is perfect even for total beginners

In terms of ease of use, Wix is a clear winner. We already talked about the beautiful templates – but their intuitiveness is worth a proper second mention.

Straight from the first minute in, Wix feels very inviting, very simple to use. By many, Wix is widely considered the easiest website builder available today. And I have to agree. Another point in Wix vs WordPress goes to Wix – and let me show you why specifically.

You can modify your website’s layout using their drag-and-drop tool.

You can literally move a variety of content (video, images, text) anywhere you want on the page –  without having to touch a line of code.

Choosing from a list of option from the menu on the side, you can choose what you want to add. Then drag – and drop. That’s it.

Another amazing feature for beginners looking to make a website is even more simple than drag-and-drop. It’s an AI-powered Wix ADI system, that is going to build you a website dependant on the questions about your business.

A few answers will get you a fitting website with all the main features.

Just like that, you would have a website within seconds – and you can try everything, completely free of charge.

WordPress doesn’t seem to offer a similar equivalent to Wix’s ADI. But there are plenty of themes which attempt to use drag-and-drop.

In my experience, however, these drag-and-drop themes usually ask for installation of various templates and in general, can be a bit complex and frustrating to use.

Modifying everything on WordPress is not overly difficult but it can certainly be time-consuming. So in short – for beginners, in Wix vs WordPress, Wix is definitely the superior option for beginners.

Both platforms have extensive customer support

No matter how seemingly easy or intuitive a piece of technology is, there is always that moment of uncertainty or need for some guidance and help. Wix vs WordPress, for you, could come simply come down to how simple it is to find the answer you need to any tech question you may have.

Well – good news. Both Wix and WordPress have good customer support that won’t leave you hanging should something happen.

WordPress includes a live chat for its paid users – which is available 24 hours a day, on weekdays. Support forums are available 24/7, as well as the very extensive knowledge base, which covers thousands of important topics.

On top of that, since WordPress is so massive, there will always be many communities of experts, ready to help (or make fun of) you, 24/7. With some of them even organizing regular meetups, they make WordPress support go beyond a simple live chat session.

Wix, on the other hand, tries to make problem solving as interactive as possible. There is an excellent library of learning tools, such as videos and tutorials, as well as tech support in the form of phone and 24/7 email.

Before you contact a real-life customer support agent, however, Wix suggests you attempt to solve your problems using their knowledge base.

wix vs wordpress wix knowledge base

Just like that, a lot of the Wix issues can be solved immediately. Very convenient – and very smart.

So, all in all, with Wix, you get a ready-made library of resources, guides, and tutorials online. With WordPress – you get a very similar experience plus live chats available on weekdays.

Wix vs WordPress pricing comparison

Both WordPress and Wix have free versions which won’t even require your card details. The prices of the two services beyond that are also very similar.

Wix pricing is very similar to most of the competition. Monthly prices start at $5 a month, going all the way to $25 a month. While the entry plan is clearly suited for personal websites and still features a small Wix.com ribbon on the page, a VIP plan is a full enterprise solution, ready for digital marketing, online sales and featuring priority customer support.

All of Wix plans include the essentials: a drag-and-drop website building tool, access to over 500 of their templates to choose from, a dedicated support team, and even hosting services. If you decide to sign up for their annual plan, you get a free domain for the first year of use.

As for WordPress, the entry premium plan starts at $4 a month, with a Business plan costing $25. More expensive, custom plans can also be arranged by contacting the company directly.

As mentioned earlier, you may also choose to buy web hosting instead, and just download WordPress on it. In most cases, however, it’s going to cost quite similarly to the plans offered of WordPress’ own website.

Both platforms have their strengths and weaknesses

In a Wix vs WordPress battle, there is no such thing as a clear winner. Wix is easily the best drag-and-drop and artificial intelligence website builder out there. And WordPress absolutely dominates as an ultimate open-source website development platform.

At the end of the day, everything hinges on what kind of an experience you prefer. If simplicity and beautiful looks are what you after, there’s nothing much better than Wix.

If you want to have more control – both in design and functionality – WordPress is a perfect choice.

Overall though, both of these picks are very exciting. But what do you think? Let us know in the comments below.

Paul joined the Hosting.Review team right from the start as a content writer and marketer. He was the person responsible for establishing a trademark for in-depth web hosting evaluation and superb review articles. Before joining Hosting.Review, Paul was working on various projects as a freelancer. Paul spends his free time reading fantasy books and graphic novels.

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