Wix vs WordPress: Comparing Website Building Giants

When searching for the best and ultimate website builder, two giants of the industry are often at the forefront of this debate: Wix vs WordPress. While both have their fair share of pros and cons, we’re going to pit the two against each other to see who comes out on top. Ready? Let’s do this!

wix vs wordpress

Brief Introductions: WordPress and Wix


Wix vs wordpress

Founded in 2006 in Israel, Wix has gained popularity for providing a simple, easy to use platform for website building through the use of intuitive drag-and-drop tools. Users can also add additional functionality such as eCommerce, contact forms, email marketing, social plugins, and more.

Wix currently has over 110 million users in 190 countries.


Wix vs wordpress

Started back in 2003, WordPress is an open source software used to create versatile and fully functioning websites. While not the easiest to use, it’s generally considered the most flexible blogging and CMS tool out there.

WordPress accounts for roughly 18.9% of all websites in the world. Wix vs WordPress is seeming like a non-contest already, huh?

Note: This article refers to WordPress.org, not WordPress.com (which is a self-hosted content management system).

As you see, both of these companies are true giants and both are widely used for varying purposes. In this Wix vs WordPress review, we’re going to cover the upsides and downsides of using each platform to see which is perfect for you.

Nothing more flexible than open-source!

WordPress is the clear winner when it comes to flexibility. Wix is flexible in its own right, however, it is not an open source website builder. This means unlike WordPress, you cannot freely modify the tools and platform to your liking.

This is probably the key difference between the two platforms. With Wix, it’s incredibly easy to use and get started with, but the control and creative freedom you have over your website is fairly limited.

The upside to this is that you don’t need to worry about components and tools malfunctioning, or your website breaking. All technical aspects of your site are taken care of by Wix.

Wix adds additional configuration capabilities with their App Market, where you can find extra tools that work well with Wix, and can be installed with just one click.

Wix vs wordpress

WordPress, as mentioned, is an open source platform, so there is no limit to what you can modify on your site. Creating a website with WordPress allows you full access to the files and code, but, of course, this means you need to be a bit more tech savvy.

With that said, you can certainly get away with building WordPress websites without knowing how to code. There are thousands of themes (paid and free) that you can use and just as many plugins to add further customization and functionality to your site.

This is one of the many reasons why people love WordPress: it’s flexible for coders and non-coders alike.

One caveat here is that plugins are not guaranteed to work perfectly and so your site is susceptible to breaking or being exposed to security risks. So always opt for the highest rated or premium plugins!

Wix is perfect even for total beginners

In terms of ease of use, Wix is a clear winner. It’s incredibly popular as a result of its user-friendly interface and intuitive web building tools. Wix is widely considered the easiest website builder available today. Another point in Wix vs WordPress goes to Wix!

You can modify your website’s layout using their drag-and-drop tool, literally allowing you to move a variety of content (video, images, text) anywhere you want on the page without having to touch a line of code.

Wix vs wordpress

Again, WordPress offers themes that come right out of the box, but if you want to modify anything, you then have to learn how to navigate the theme’s sometimes-complicated component system or modify the code. It’s not overly difficult, necessarily, but it can certainly be time-consuming.

A lot of the problems, including setup and working your website, can be solved by choosing a good hosting provider. In this case, we recommend you choose a provider like SiteGround. It’s easy to use and has a seriously good customer service team that may help you in many cases.

Yet still, that support may only carry you as far. If you are not a tech-orientated person and have no interest or time available to learn how to code or to use WordPress, Wix is the perfect solution for you. They have a nice library of clean and modern website templates that you can get off the ground in no time.

WordPress does not offer any kind of drag-and-drop interface to build a website and everything replies on the templates you may have. While some of them are really easy to use, it can still take time and more tech knowledge to achieve what you want.

Wix is ready to help you 24/7

Wix vs WordPress

No matter how seemingly easy or intuitive a piece of technology is, there is always that moment of uncertainty or need for some guidance and help. Wix vs WordPress, for you, could come simply come down to how simple it is to find the answer you need to any tech question you may have.

Wix has an excellent library of learning tools, such as videos and tutorials, as well as tech support in the form of phone and 24/7 email. They also offer a forum where you can post your questions or concerns as well as read those of others.

WordPress comes with a rather gargantuan community forum where you can find questions and answers to just about everything, however getting an answer to your specific question can take some time, as most of their moderators are volunteers.

A lot of the technical problems may not be answered there, so a lot will be determined by the hosting provider you choose. Check out our web hosting reviews if you want to find out which providers may help you with your technical WordPress issues.

With Wix, you get a ready-made library of resources, guides, and tutorials online on how to do various things. With WordPress, things may be a little bit more complicated.

Wix pricing is simple, WordPress is more confusing

Wix currently offers five premium plans and a free version. The free version, however, forces you to display Wix advertisements and have Wix in your domain URL, which can be annoying.

Their premium plans range from $5 to $25 per month. The higher you go in price, the more tools you have access to, and this depends on your site’s particular needs.

All of their plans include the essentials: a drag-and-drop website building tool, access to over 500 of their templates to choose from, a dedicated support team, and even hosting services. If you decide to sign up for their annual plan, you get a free domain for the first year of use.

For a WordPress website, you are responsible for paying for multiple things. First up, a hosting provider. This is how much it would cost to use SiteGround:

Then, you would have to buy a domain – with many hosting plans it may be free for the first 12 months, though.

Then – you may need to consider if you’re interested in paying for a premium template. There are many good free WordPress themes but the absolute best ones are paid. Most often, a price for one ranges from $40-80. It’s a ione-time payment though so it will be cheaper and cheaper as the time goes by.

Wix is great for beginners but WordPress isn’t far behind…

While Wix appears to be the clear winner from this article, keep in mind that everyone’s website needs are different. If you’re a small to medium-sized business looking to create a website or eCommerce store quickly and on a budget, Wix is a great option. It’s easy to use and comes with hundreds of stylish and modern templates to use.

WordPress, however, should not be ignored or dismissed. It’s an incredibly powerful platform for building custom-made websites that can do virtually anything. There is a steeper learning curve, that’s for sure, but it comes with great benefits.

At the end of the day, you need to evaluate what purpose your website will be serving, your budget, and needs of your company before you make the best decision, but hopefully, you now have a better understanding of these two website building giants and what they promise their users.

Well, we hope you learned something from this comparison of Wix vs WordPress! Why not check out our full Wix review for more information on this powerful builder! Or if WordPress has proved to be more interesting, check out SiteGround – or read the list of our best web hosting reviews.

Jessica Cotzin is a freelance writer, web developer and avid traveler. Born and raised in South Florida, she graduated with a Bachelor’s Degree in Multi-Media Journalism from Florida Atlantic University, and currently reside in Miami Beach. Her passions lie in reading great literature and traveling the world, bumping blindly into new and fantastic people and events.

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