Ecwid Review – Is it the Next Great eCommerce Platform?


If you want to add eCommerce functionality to a site you already own, you might be daunted by the prospect of tearing everything down and starting from scratch.

That's not something you need to fear with Ecwid, an eCommerce platform that's designed to integrate into any online presence you already have.

Ecwid Review Figures

So, does Ecwid deserve its self-proclaimed status of No.1 Facebook eCommerce application? Find out in my Ecwid review.

Ecwid Store: First Impressions

As I said - unlike eCommerce competitors such as Shopify of Squarespace, Ecwid is designed to add a storefront to an existing website.

Don't have one? Then you'll probably be better off exploring alternative solutions.

Ecwid Review Screenshot

However, there might still be a way out for you. Ecwid has in fact added a Starter Site function to create a standalone website. But it's limited to a single page and is therefore not a great eCommerce solution.

But if you currently run a website or have a presence on any of these services...

  • Joomla
  • Drupal
  • WordPress
  • Wix
  • Facebook
  • Tumblr

... then Ecwid will allow purchases to be made directly from within the third-party platform. This can increase sales as it makes it easier for customers to complete transactions. 

Ecwid Review Services

Responsive Pages

I found that the best Ecwid feature was how well my store pages adapted to different browsers. Given how common smartphone use is, responsive storefronts are vital.

Ecwid Review Mobile Shop

Other mobile features include an iOS app that lets you view orders and change your store's inventory.

Ecwid Review Mobile

More than Online eCommerce

The iOS app can sync with mobile card readers and import in-person transactions into the Ecwid system, streamlining your offline and online stores.

Limited Add-on Apps

Although integration with a handful of services, such as MailChimp, is possible, I was disappointed to find a sparse selection of add-ons in comparison to competitors.

Customer Support That's Not for Every Customer

Ecwid provides a free knowledge base. However, I was disappointed to find that my premium plan came with live chat but not phone support. As you'll see below, support access is heavily tiered with different Ecwid packages.

Ecwid Review Phone Support

Ecwid Pricing

Ecwid offers four different plans including a fully-functional free plan that supports up to 10 products. The $15/month Venture plan is best for medium-sized businesses because it can handle 100 products.

Ecwid Review Pricing

Meanwhile, the $35/month Business and $99/month Unlimited plans support 2,500 and an unlimited number of products respectively. With any plan, you can save 16% by paying annually.

Let's compare the key plan features:

Per Month Cost$0$15$35$99
Transaction Fee0%0%0%0%
Support Products101002500Unlimited
Digital Product Size LimitNot Included100Mb1GB10GB
Free DomainNoNoNoNo
Modify/Create OrdersNoNoYesYes
iOS AppNoYesYesYes
SSL CertificateYesYesYesYes
Inventory ManagementNoYesYesYes
Selling Gift CardsYesYesYesYes
Facebook ShopNoYesYesYes
Abandoned Cart EmailsNoNoYesYes
SupportNoneChatChat + PhonePriority + Chat + Phone

Note that a great Ecwid store feature is a lack of transaction fees!

Although the Venture plan will be suitable for most, it has two key drawbacks: it doesn't allow you to edit or modify orders, and you don't get phone support. If those are deal-killers for you, opt for the Business package instead.


For this Ecwid review, I tested my Ecwid store with Bitcatcha. The results were average but customers shouldn't experience significant lag.

Ecwid Performance

Ecwid Pros and Cons

Ecwid offers some great features but has downsides too.


  • Integrates with existing sites
  • Compatible with multiple platforms
  • Responsive to mobile devices
  • iOS app
  • Free plan
  • No transaction fees


  • Restrictive standalone site
  • Full support only with top-tier plans
  • Disappointing add-on applications

Final Thoughts

Ecwid is a mixed bag. If you can afford an expensive plan and need to add eCommerce functionality to a site you already own, the only problem is a limited add-on app selection.

However, if your budget restricts you to the Venture plan you will have to deal with lackluster support too.

Do you have Ecwid reviews of your own? Please add them below!

An experienced content professional with a creative mind. If I'm not writing, you can probably find me in the backyard playing with dogs or at some weird art show.
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