Tictail is a Sweden-based online marketplace that only launched in 2012, but since then has become rather successful.
It isn't the same as many traditional eCommerce website building platforms. What it really is, is a social platform in which you can sell your products, and Tictail acts as your shop. There's even a physical shop in New York City where your products can be sold!
But of course, it's still an eCommerce-first platform. And is this platform right for you and your business? Let's find out.
Maintaining eCommerce Store on Tictail
While Tictail is an online marketplace, you can still build your own online store on its platform. With your store, you have the opportunity to build your own brand and host your products.
As with most eCommerce platforms, you can divide your products into categories, and you have complete control over your individual store.
Tictail Central Search System
Customers using Tictail can search for products through a central search engine – this engine scans all stores on Tictail for relevant products.
Sounding a bit like eBay or Etsy? Well, that's because it kinda is!
However, if you're okay with this (very different) style of eCommerce, then it can provide plenty of benefits. One of these is that you won't have to focus on as much online marketing, as you already have a source of clients via the central search system.
Tictail eCommerce Tools
Tictail eCommerce doesn't offer as many eCommerce tools as some of the more significant players in the market. Regardless, there are some great tools available that can help you efficiently manage your online store.
Tictail has an automated inventory management system too, which helps you keep track of your merchandise. You can also keep track of sales and stats through a desktop interface or an application on your smartphone.
Importing new products and making adjustments to your listing is also easy, and can all be done using your online store management profile.
Tictail VS Storenvy
The Storenvy platform is very similar to Tictail - again, the company provides an online marketplace with the ability to create your own store.
Also, if you want your products to feature in the Storenvy marketplace, they will receive a 10% commission on the sale of your products. This is exactly the same to Tictail's fee structure - they will also charge 10%.
Fortunately, Storenvy doesn't charge any monthly fees, but you will need to pay extra if you want a private domain and additional site features.
Overall, both of these options are very similar, and a lot more depends on which platform is more popular with the audience you're trying to sell merchandise to.
Tictail Vs Etsy
Etsy is one of the largest online marketplaces in the United States - but how does it differ from Tictail?
Firstly, Etsy has over 1.5 million online sellers. While this means it's a much larger platform, there's also more competition for sales.
In terms of cost, Etsy's fee structure is much different to Tictail's.
For every item you list, you will need to pay $0.20. Next, you will have to pay a 5% commission fee for every item you sell. Also, if you decide to opt for Etsy Plus, the cost of the subscription is $10 per month but comes with a range of additional selling tools for larger stores.
While Etsy is a much bigger platform, its listing fee is a turnoff if you're just getting your store started!
The best part about Tictail eCommerce is that it's completely free to set up.
You only pay money when you sell a product on its platform, with a 10% commission fee is charged on each order. You'll also be responsible for 3.50% + $0.35 on each credit card transaction.
This payment structure makes Tictail an excellent option if you're just getting started. You won't be responsible for any upfront costs – you'll only start compensating Tictail once you begin selling products.
However, if you're planning on selling a large number of products, using a service that doesn't charge commission may be a better option.
Tictail Review - Final Words
Tictail isn't like other eCommerce websites, so it's essential to consider all its features before making a verdict.
Tictail is more of an online marketplace than an eCommerce site. Though you can use it as an eCommerce site because it allows you to maintain an individual store on its platform, it isn't quite the same as having your very own unique site and domain.
Have your own Tictail reviews? Feel free to let me know in the comments below!