As competition for online exposure continues to increase, it's essential to get as creative as possible when contacting consumers. For online businesses, blogs, and everyone in between - email marketing is useful for communicating with your customers or readers.
Sending emails to a long list of recipients can be complicated and confusing, though. Fortunately, there are tons of excellent email marketing platforms you can use to simplify the process.
And in this article, we'll talk all about them.
Each has its own unique set of features and benefits, but which is the best email marketing service? Here are the best options:
- Mailerlite (Extensive email design options, easy automation)
- Mailchimp (Established service, easy integration with eCommerce)
- Constant Contact (Easy automation, unlimited emails)
- SendinBlue (Easy design option, integrates with tons of apps and platforms)
- Drip (Easy automation, offers additional marketing services)
Price from: free
Recommended for: those who want a comprehensive email marketing platform that simplifies the automation.
Mailerlite is a Lithuania-based company that started operating in 2009. Since its inception, it's quickly grown into a popular email marketing tool for business owners and bloggers. The company is still based in Lithuania but manages a team around the globe.
Mailerlite comes packed with tons of features to help you get the most from your email marketing campaign. It's an excellent email marketing platform for those without HTML experience. While it doesn't have an HTML editor, it does have a drag-and-drop email builder that can help you create professional emails in minutes. Graphics-heavy emails are also easy to design.
In addition, you can edit photos, manage files, perform eCommerce campaigns, and build emails specifically designed for mobile browsers. As with most premium email marketing platforms, you can build subscriber contact forms and manage a database of subscribers. It's an excellent way to create a following for your email campaign.
Extensive Reporting Data
If you want to know how effective your email campaign is, it's essential to have a service that provides you with ample data. Mailerlite does an excellent job of delivering email marketing data that's easy to analyze.
From your dashboard, you'll be able to access maps, reports, surveys, and outreach information. This can help you assess if your marketing campaign is having the necessary impact.
Excellent Free Option for Smaller Mailing Lists
Many of the top email marketing services charge top dollar for access to their platforms. Fortunately, Mailerlite has a free service for those who don't plan on using many emails.
You can send out 12,000 emails per month to 1,000 subscribers, completely free of charge. This is perfect for small business owners who want to test the effectiveness of an email marketing campaign without significant investment. But remember – you'll have to pay for a premium subscription if you need more emails.
If you're managing a massive email marketing campaign, you can't afford for things to go wrong. Mailerlite does an excellent job of providing 24/7 customer support to its users.
You can contact its support team via its online contact form any time of day. There's also a wealth of knowledge on the customer support page, which includes a search bar and video tutorials.
- Drag-and-drop design capabilities
- No coding experience needed
- Easily create graphics-heavy emails
- 24/7 customer support team
- Free option for smaller companies
- No live chat
- eCommerce integration not as extensive
Price from: free
Recommended for: those who want a long-established email marketing platform that integrates with a variety of eCommerce platforms.
Mailchimp is one of the most extensively advertised email marketing platforms in the industry. If there's a household name in the email marketing service niche, Mailchimp is undoubtedly it.
The company has been in operation since 2001 and is currently based in Atlanta, Georgia.
Mailchimp is an excellent marketing platform for eCommerce businesses. It offers a range of premium features to help you convert visitors into customers.
You can integrate Mailchimp with a range of leading eCommerce platforms, such as Shopify and WooCommerce. If you want an email marketing service that's compatible with the top online shopping platforms, look no further.
You can quickly build custom emails, manage a subscriber list, and entice visitors to submit their email information. Mailchimp also makes it easy to track your success data to better understand how effective your campaign has been. It has one of the most extensive data reporting portals you'll find in an email marketing service.
Mailchimp even offers an 'Abandoned Cart' feature which allows you to email customers who haven't finished checking out. This is an excellent way to remind your site's visitors they were planning on purchasing goods or services. You don't find this level of integration with many other email marketing platforms.
Social Media Integration
Mailchimp offers extensive social media integration that can help you better leverage sites like Facebook and Instagram. You can use your email marketing data to create advanced Facebook, Instagram, and Google Ads campaigns.
If you feel your business will benefit from access to social media customers, this is an excellent feature that can increase your conversion potential.
Another Excellent Free Option
Despite being one of the industry's major players, Mailchimp still offers a free option for customers who have small mailing lists.
This free plan is great if you run a small business or just want to give Mailchimp a spin before making any financial commitments. You can manage a 2,000-person mailing list and 12,000 monthly emails without paying a penny!
- One of the biggest names in the industry
- Integrates with some of the best eCommerce platforms
- A strong customer support team
- Basic automation made easy
- Doesn't offer extensive automation features
- Plans get expensive when looking for premium options
Price from: $15/month
Recommended for: those who want seamless automation and no cap on email numbers.
Constant Contact is a US-based company that brands itself as an online marketing platform. In reality, the company primarily focuses on email marketing campaigns.
Constant Contact first began business in 1995. It is now a publicly traded company with over 1,000 employees and hosts its headquarters in Waltham, Massachusetts.
Constant Contact brands itself as a premium email marketing software. Fortunately, this claim lives up to expectations when you take a deeper look at its services.
Unlike many email marketing software platforms, Constant Contact provides you with unlimited emails. You don't have to temper the amount of content you send to your subscriber list.
You can customize templates, offer Shopify customers abandoned cart reminders, import your current contact list, set up a calendar, build an image library, and more.
Constant Contact also offers integration with social media platforms that can help you market to different segments on Facebook and other networks.
You can also segment different subscribers to ensure you send the correct emails to different recipients. For recipients that haven't opened your email, you can automatically resend emails to increase your chances of exposure.
Constant Contact has its name for a reason – it helps you stay in regular contact with readers and prospective customers.
Extensive Customer Service
Many modern tech companies provide limited customer service that typically doesn't extend beyond a contact form. This can prove incredibly frustrating, especially if you need to fix an acute problem in a hurry.
But Constant Contact has multiple customer support contact points including live chat, telephone, email, and Twitter. While some contact points have limited hours, you can get in touch with Constant Contact's team on Twitter seven days a week.
No Permanent Free Option
One key downside to Constant Contact is the lack of a permanent free subscription plan. However, you can try out its services free for a month to decide if it's the right platform for your business or website. After that plans start at $15 per month.
- Unlimited emails with all plans
- Custom email builder
- Integration with social media networks and eCommerce platforms
- Excellent customer service options
- Automation made easy
- No free plan for customers
- Fairly expensive starting price points
- Doesn't integrate with as many eCommerce platforms as Mailchimp
Price from: free
Recommended for: those who want easy website design options and the benefit of additional app integrations.
SendinBlue is a French email marketing service that has an extensive user base around the globe. While it isn't as large as some of the other companies on this list, it currently has over 50,000 worldwide users.
The company first began providing email services to business owners and bloggers in 2012, and it now sends over 30 million emails every day!
SendinBlue offers a range of premium features to its customers. The best features require you to purchase a premium subscription, which can be quite expensive in certain instances.
Regardless, you'll benefit from social media integration, drag-and-drop design, HTML editing options, custom contact form builders, custom contact form fields, and more.
In fact, SendinBlue is another excellent choice for those who want extensive eCommerce integration. The platform works with WordPress, WooCommerce, Shopify, PrestaShop, and more. There's no shortage of options if you want to connect SendinBlue with a range of site platforms or apps.
With SendinBlue, you can set up an organized automation schedule that helps you build a relationship with readers as soon as they make contact with your site.
You can set up welcome emails, reminder emails, regularly scheduled emails, and more. SendinBlue makes it easy to develop a streamlined approach to email contact.
Extensive Free Option
SendinBlue has a range of paid subscription options that provide comprehensive features and benefits. But the email marketing provider also offers a free option for people who don't want to make considerable upfront investments.
You can send up to 300 emails a day, which equates to over 8,000 emails a month. Best of all, you can have unlimited email contacts or subscribers on your list!
- Extensive free option
- Full automation for your email marketing
- Integration with some of the biggest eCommerce platforms and apps
- Social media integration
- Easy design features
- Top features require expensive subscriptions
Price from: free
Recommended for: those who want an email marketing service that also provides other high-end advertising strategies and channels.
Drip is an online marketing platform that provides excellent email marketing services. The company has experienced extensive positive feedback from a variety of online marketing experts.
While it isn't as well-known as some of the other providers on this list, it certainly has its advantages.
Much More than Email
While Drip offers many of the same email benefits as other providers on my best email marketing service list, it also has a range of features to help you improve your overall marketing strategy.
Drip prides itself on being a comprehensive service that links your different digital marketing platforms together for seamless campaigns.
With Drip, you can integrate your strategy with Facebook ads, follow-up emails, text messages, and even postcards.
It's one of the best email marketing software options for companies that want to secure their position in their market segment. You won't find this level of overall marketing power in any of the other best email marketing services.
In terms of email, you'll still find a lot of the core features present in other email marketing platforms. Drip offers excellent sequencing and seamless automation that can help you set up your email strategy and take a step back.
You can also easily design emails, contact forms and more. It's an excellent option for business owners that are time poor.
A Limited Free Option
Drip offers a free option to web users. However, it's very limited, and you'll only be able to maintain a database of 100 subscribers.
While this won't be powerful enough for many website owners or bloggers, it's still an excellent way to try Drip's services before you buy.
- Easy email automation
- Integration with social media and eCommerce platforms
- Extensive external marketing options, including text message and mail
- Easy design options for customers
- You may not need the extra marketing services this provider offers
- Its free option is extremely limited
Which Is the Best Email Marketing Service for Me?
It's never been easier to coordinate an excellent email marketing campaign. With so many different platforms to choose from, you have access to a range of cutting edge features. But while each of the services in this article offers excellent benefits, you can only choose one at a time. Let's take a look at the core features that help the best email marketing services stand out from the crowd:
- Mailerlite is best for those who want a comprehensive email marketing platform that simplifies the automation process for business owners and bloggers.
- Mailchimp is best for someone who wants an established email marketing service that seamlessly integrates with top eCommerce platforms.
- Constant Contact is best for those who want one of the best email marketing services and unlimited emails with any subscription.
- SendinBlue is best for those who want an email marketing service that integrates with a broad range of apps and platforms.
- Drip is best for those who want an email marketing service that also offers a broad range of additional advertising options.
Do you use a different email marketing service to keep in touch with readers or prospective clients? If so, let us know what you think of your service in the comment section below!