B12 Review

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Dani Nolan

33 comments

2020 January 7th

No, we're not here to talk about nutrients! B12 isn't just the name of a vitamin, it's also a unique, artificial intelligence (AI) powered website builder and hosting service.

But is this service ready to compete with the website building industry giants?

And does it really allow you to build a functional website in 60 seconds, as it claims?

I can say that these are pretty hefty claims, and a promise of seeing robots in action is always thrilling. We've documented the whole website building experience in our video below:

Find out in our B12 website builder review.

What is B12.io Website Builder?

B12 is a website builder that uses AI to create professional-looking websites. It also allows you to directly host your created site with its shared hosting plans.

And while talking a lot about AI, it has a dedicated team of designers, SEO, and other specialists. The company tries to be a one-stop for every website creation needs. But does it succeeds?

Come along with me on the journey of creating an AI-built website in just 60 seconds.

B12 Website Building Process

Signing up to B12 is easy. This is one of the most user-friendly website builders we've used. A free plan is available to all users, but you’ll have to use a B12.io domain.

So I just click 'Get Started' to open the site creation wizard and get my website building process on the way.

B12 Review - Website Builder

It asked me for information such as:

  • My email address
  • An old website address
  • Business name
  • Business address
  • Business category
  • Social media profiles
  • Brand personality tags
  • Website structure
B12 Review - Website Builder - Business Tags

After that, I selected a site theme and customized it with fonts and color palettes. My theme was already filled with related images and text, so I was able to see how the website will look to the user immediately.

B12 Review - Website Builder - Colors and Fonts

The thing to note here is that you can only choose from 6 themes, that mostly look very similar with just minor changes. And they don't look as sleek as what competitors have to offer.

But hey, I thought that this is just the start, and the AI will create something more exciting in a few more clicks.

AI Design with Human Assistance

With B12, a lot of the design work is done for you before you begin editing your site. After you've given the AI assistant the information it needs, it automatically imports site content for you to use. 

In my case, the AI did a good job of finding appropriate information for my B12 website. It was able to fetch the LinkedIn profile and contact information, that I needed, from other places on the internet.

B12 Review - Website Builder - Editor

The AI created text and images for different parts of my website. And it wasn’t the standard "Lorem ipsum" that you see everywhere, the text and images were relevant to the purpose of my website.

It saves you hours upon hours of work because you only need to edit the content that's already created for you.

And at first, I was really happy with the AI results. But as I tried to create another website with a different purpose the problems came out of the woods.

The Not So Smart AI

No matter the choices you made during the setup, you will still have just those 6 themes to choose from. And when choosing our website to be a church webpage, we got the same blocky looking theme as before.

B12 Review - Website Builder - Themes

AI doesn't generate you a website, it just puts pre-defined images and text into pre-defined locations of the theme. You will mostly get the same website, with a bit of a different text and images.

AI basically works as a bare-bone theme installer and sorter. Sorting text and other elements by what you have previously selected into very basic themes.

B12 Review - Website Builder - Bad Design

And we mean basic, most of the themes looked like they were developed 5 years ago.

The Human Behind The Machine

The idea probably was to get the AI website builder to do the starting work, then the user would choose what they need and want. Finally, the user would contact the designer to finish creating the website.

If my website is actually created by a team of designers, where is that AI website builder that we should be impressed by?

B12 Review - Website Builder - Launcher

But the cherry on the top was that this would have been fine workflow, if not for one big problem. I was unable to get a call with a designer. My first call lasted for about five minutes, and then B12 just hung up the phone.

No matter how many times I tried to call back, it was useless. I even tried to schedule a second call later, but the appointment was canceled for no good reason.

I spend a few days just trying to contact them, basically wasting my time trying to get what B12.io has promised us. I had no website to show, and at the very end, we could have done much more by doing things ourselves or just hiring a local developer.

An Intuitive Interface

Let's leave this behind because after this B12 contacted me to finally get my website finished. Once the AI website builder completed finding your content online, you can modify the site yourself.

While the editor itself isn't Drag and Drop, it's intuitive when selecting and editing different parts of your website. You can select and edit your content in the sidebar on the left, or just click on the element you want to edit directly.

B12 Review - Website Builder - Contact Page

It's based on the WYSIWYG principle, meaning that you always see exactly what your final website will look like. And you can even view how your website will look on a tablet or mobile device.

So no, overall, AI doesn't build your website, and you won't have a website in 60 seconds. It's more like AI generates a draft and then maybe the designer team will finish it after a few weeks. Maybe.

B12 Pricing

B12 offers five different plans, ranging from free to $224/month. Each paid plan includes unlimited storage and bandwidth and allows you to link a custom domain name.

But the free plan is more of a testing option, rather than a viable plan to choose. With the free plan you only get a website draft, thats it. So, to launch or even preview the website you have to subscribe to a plaid plan.

B12 Review - Pricing

If you want to get any plan cheaper, you have to opt-in for a plan at least for a year. That's a perfect deal if you are serious about the future of your project. When billed monthly the price can rise by $25/mo.

It's important to note that all paid plans require a one-off set up fee-based on your needs.

In this B12.io review, let's look at how those plans stack up against one another:

Free Basic Premium SEO SEO Pro
Price Free $26 $53 $89 $224
Disk Space Limited Unlimited Unlimited Unlimited Unlimited
Bandwidth Limited Unlimited Unlimited Unlimited Unlimited
Domain Sub-Domain Custom Custom Custom Custom
Support None Live Chat, Email Live Chat,
Email,
and Phone
Live Chat,
Email,
and Phone
Live Chat,
Email,
and Phone
SSL Included? Yes Yes Yes Yes Yes
Third-Party Apps No No Yes Yes Yes

The $26/month Basic package offers the best value as it includes unlimited bandwidth and storage. It's a shame it doesn't come with phone support, though.

When judging the price it's important to compare B12 value and what you're getting. Reviewing these plans against shared hosting providers like Hostinger or Squarespace will make these plans look expensive.

B12 Review - Scheduling

Take into account that you're hiring a designer, SEO specialist, and writer to work on your website and content. The price point starts to look really affordable. Of course, sometimes B12 will just refuse to work with you.

B12 offers plans with great value and features, but the lack of a free plan and restrictions makes it difficult to recommend.

B12 Features

But just creating and hosting a website isn't the end of our work, well, most of the time that is. Sometimes you need help with marketing or other aspects of your business. For that reason, B12 has extra features to help you track and evolve your website.

Features like contact manager, recommendations, and booking give extra functions to your website. They allow you to have better communication with your users and have everything in one place.

The best thing? These features are free and easily integrates without slowing your site down.

B12 Review - Features

B12 basically has a whole team full of specialists to help your website. If you need a designer, SEO specialist, or a copywriter to help you out, you can find everything in one place. You don't need to look for a freelancer and explain what you do all over again, so it saves you time.

There are paid add-ons that you can get, like email marketing. It cost $45 a month (if you pay for at least a year, if you want to pay monthly it will be $50).

B12 Review - Add-ons

As a marketing tool, it is on the more expensive side, but you will receive help, templates and most important AI-generated emails. They will even match your website's style.

There are plenty of great features here, basically everything you would need from a small creative agency. Some of these are free and some paid, so choose wisely.

B12 Performance

B12 guarantees you a 99.9% uptime and fast loading speeds. And these aren't just empty promises, we found that all throughout our website was up 100% of the time.

The average response time was just 456ms, and while there was a bit of performance spike, overall I've experienced a stable performance. And the maximum response time got around 969ms.

When putting the website through the GTmetrix speed test, I got great results. My website got A's in both the PageSpeed score and the Y slow score. Meaning that B12.io content and hosting itself was nearly perfectly optimized for my websites.

B12 Review - Gtmetrix

And the page fully loaded its content in 3.5 seconds. This loading time is impressive, especially considering that my website was full of images, articles, and videos.

While B12 concentrates mainly on website building, performance and stability aren't left behind. You can expect great optimization and truly adequate response times here.

B12 Support

The free plan, sadly, doesn't include customer support basically at all. But you're not left completely in the dark, you can use the live chat to get information from the sales team. But all paid packages include live chat, email, and phone assistance.

B12 Review - No Support

No support for a free plan doesn't sound like a great feature. But you can still get help with your website from professional designers. It won't be as fast as phone support but hey, B12's team still helps for free.

Even without support, B12 is trying to help you out on your journey. You can browse its resource center and learn more about website design and similar topics.

B12 Review - Help Center

Add a decent size help center with most common questions to the offer, and, even with the free plan, you got yourself a great deal.

Don't expect a lot of help from B12 support with the free plan, but with every paid option you get enough help to have a smooth website creation.

B12 Review - Final Thoughts

While offering great prices and features, the AI part of this provider just doesn't work the way they advertise it. And you have to schedule a phone call to make your website live, which kinda beats the purpose of AI.

On the other hand, getting help from a professional designer for cheaps is great, but only if you can get it.

Putting everything together - B12 is a decent hosting provider that has great plans, but really lacks in the AI design.

What do you think? Post your own B12 reviews below!

Pros

  • Free plan
  • Unlimited storage space
  • Great performance

Cons

  • No support for free plan
  • AI doesn't work as advertised
  • You HAVE to call a designer

B12 User Reviews

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User comments

J.W. Phillips picture
J.W. Phillips

2020 January 31st

My review is a bit different than most, in that I never successfully launched a website with B-12. Due to some unique circumstances-- some attributable to my complete lack of... Read more

My review is a bit different than most, in that I never successfully launched a website with B-12. Due to some unique circumstances-- some attributable to my complete lack of experience, and some attributable to all I wanted on the website-- I needed to go elsewhere to launch my website. What really impressed me, though, is that once B-12 saw the problem, they were very kind and gracious in assisting me to get the help I needed. I much appreciate their professional and personal response.

Darius picture
Darius

2019 October 8th

hey guys can't say it enough you guys are the best and I appreciate your fast and reliable service I would have spent a lot of time trying to build... Read more

hey guys can't say it enough you guys are the best and I appreciate your fast and reliable service I would have spent a lot of time trying to build something that you guys were able to do for me in literally moments, and as affiliate marketer all of those moments count to me so thank you once again I will recommended B12 for anybody's website success

Performance Pricing User friendly Support Features
    Amanda Lim

    2019 November 4th

    Hey Darius! That is amazing to hear, thank you so much for your raving review! We're so happy to hear that you enjoyed your B12 experience with us:)

    Hey Darius! That is amazing to hear, thank you so much for your raving review! We're so happy to hear that you enjoyed your B12 experience with us:)

Full Tan Sun Club picture
Full Tan Sun Club

2019 September 8th

B12 has been an exceptional company to work with! The tech support that's offered is second to none. Very happy that their platform allows me the freedom to design and... Read more

B12 has been an exceptional company to work with! The tech support that's offered is second to none. Very happy that their platform allows me the freedom to design and create my own site.

    Amanda

    2019 September 11th

    Hello Kerrianne! Thank you for the B12 review! It's been amazing working with you as well :) Amanda from B12

    Hello Kerrianne! Thank you for the B12 review! It's been amazing working with you as well :) Amanda from B12

Kate Collins picture
Kate Collins

2019 September 7th

B12 Offers the easiest website build ever B12 Offers the ability to build a website by gathering data from existing social media platforms. This allowed me to put together a... Read more

B12 Offers the easiest website build ever B12 Offers the ability to build a website by gathering data from existing social media platforms. This allowed me to put together a professional website over the weekend with no assistance whatsoever. I can tweak and change the website whenever I need. It is so easy to use I've been really thrilled to finally have a professional website up and running so easily. The monthly fee is well worth the peace of mind and ease of use.

Performance Pricing User friendly Support Features
    Amanda Lim

    2019 September 11th

    Hey Kate! Thank you for your kind review! We are so happy to hear that you enjoyed your B12 experience with us! Amanda from B12

    Hey Kate! Thank you for your kind review! We are so happy to hear that you enjoyed your B12 experience with us! Amanda from B12

Maurice Marwood picture
Maurice Marwood

2019 September 4th

B12 met my expectations for performance and creativity. They demonstrated good creativity and made enhancements as requested, and suggested some changes as well. Good on-going support.

B12 met my expectations for performance and creativity. They demonstrated good creativity and made enhancements as requested, and suggested some changes as well. Good on-going support.

Performance Pricing User friendly Support Features
    Amanda Lim

    2019 September 11th

    Hey Maurice! Thank you for your kind words! Our customer success team is very happy to hear that you appreciate the help and support! Amanda from B12

    Hey Maurice! Thank you for your kind words! Our customer success team is very happy to hear that you appreciate the help and support! Amanda from B12

Deems Palmer picture
Deems Palmer

2019 September 4th

B12 web builder team is completely awesome. True professionals with prompt courteous service. We have increased our web referrals by 300 percent! Deems Palmer The Chatterband

B12 web builder team is completely awesome. True professionals with prompt courteous service. We have increased our web referrals by 300 percent! Deems Palmer The Chatterband

Performance Pricing User friendly Support Features
    Amanda Lim

    2019 September 11th

    Hey Deems! Thank you for the positive review, it's been great working with you :)

    Hey Deems! Thank you for the positive review, it's been great working with you :)

David J Reid picture
David J Reid

2019 September 4th

B12 is a great platform for those who want an affordable option to traditional website design.They were very quick and very responsive. They got me up and running in a... Read more

B12 is a great platform for those who want an affordable option to traditional website design.They were very quick and very responsive. They got me up and running in a matter of days, not weeks or months. I highly recommend their service.

Performance Pricing User friendly Support Features
    Amanda Lim

    2019 September 11th

    Hey David! You are too sweet thank you for your amazing review! Amanda from B12

    Hey David! You are too sweet thank you for your amazing review! Amanda from B12

Chuck H. picture
Chuck H.

2019 September 4th

Absolutely top-notch service for novices who have a good business idea but no technical know-how for web services. Just be aware that as much as the service touts website optimization,... Read more

Absolutely top-notch service for novices who have a good business idea but no technical know-how for web services. Just be aware that as much as the service touts website optimization, it is not turnkey and does require a lot of upfront effort by the site owner to engage with social media, Adwords, and other marketing campaigns for it to be effective. We have since unsubscribed and are winding down our business. However, we are using our prepaid plan and letting it just run/host the site at the cheapest hosting level until our business is discontinued. If B12 ever offered an absolute turnkey solution that created AdWords for us, I would come back and try it again.

Performance Pricing User friendly Support Features
Jeff F picture
Jeff F

2019 September 4th

Very easy process to start, high attention to details, willingness to fix things that to some may seem small! This was just during what I’ll call the honeymoon phase.... we... Read more

Very easy process to start, high attention to details, willingness to fix things that to some may seem small! This was just during what I’ll call the honeymoon phase.... we paid them and once they completed it to my surprise I’d say they are now as responsive or possibly more! The chat function is awesome! They’re always quick to respond! And typically have fixed things under an hour. Very impressed!

Performance Pricing User friendly Support Features
    Amanda Lim

    2019 September 11th

    Hey Jeff! Thanks for the amazing review, I know our team really enjoyed working with you. You are incredible! Amanda from B12

    Hey Jeff! Thanks for the amazing review, I know our team really enjoyed working with you. You are incredible! Amanda from B12

Joseph Hudson picture
Joseph Hudson

2019 September 4th

The staff at B12 is there best asset! These guys were just metuculously detailed and totally in tune with my vision for my website. I love the that i was... Read more

The staff at B12 is there best asset! These guys were just metuculously detailed and totally in tune with my vision for my website. I love the that i was kept fully informed through every step of the provess. The biggest thing though is they havent left me hanging but they're constantly informing me of ways to increase customer satifaction, aquire new customers and be successful in my business. Thanks guys.

Performance Pricing User friendly Support Features
    Amanda Lim

    2019 September 11th

    Hey Joseph! You are amazing, so glad your site turned out well! Thank you for such an encouraging review, we'll definitely try our best :D Amanda from B12

    Hey Joseph! You are amazing, so glad your site turned out well! Thank you for such an encouraging review, we'll definitely try our best :D Amanda from B12