Wix Review

Overall Rating:
User friendly

Times when building a website took months are long gone.

Thanks to the platforms like Wix, the process of building a website becomes intuitive, fast and highly visual. And pretty much anyone can do it - in fact, we even have a simple guide on how to make a website with Wix.

Wix is a live editor, artificial intelligence page designer, and has hundreds of professional themes. So, it could be all you ever need when making a website.

But how good Wix really is? Is it only simple to use - or is a proper way for you to have a functional, professional website?

In this Wix review, I'm going to look at its main features, as well as find some pros and cons of this platform. Let's see how it goes:

Uptime 99.99%
Speed 307ms
Customer supportKnowledge base, tickets, phone
eCommerceFrom $23/month

Wix Pros

Wix has over 150 million users - so it has to be doing something right.

The beautiful templates, intuitive drag-and-drop editor, Artificial Intelligence designs, hundreds of apps to customize, and a free plan - they're all responsible for that.

Here are the details.

1. Designer-made templates

Wix is best known for hundreds of beautiful templates it has on offer. The platform employs an in-house team of designers, working on creating responsive, functional, and award-winning designs.

There are over 500 templates covering themes for all kinds of businesses. Templates are designed for online stores, blogs, portfolios, and are also separated into different categories for various businesses. You can make them look even better with scroll effects and other interactive features:

But if the pre-made templates are not customizable enough for you, Wix also has blank templates. It means you can start completely from scratch and create a custom design that suits you best.


2. User-friendly website builder

Wix claims to offer the most user-friendly website builder in the industry - and in this Wix review, I had a chance to see that it delivers.

The process of customizing a theme includes dragging-and-dropping elements - such as images, text boxes, buttons, etc. on your website-to-be.

Everything you drop jumps on an invisible grid and attaches to the website.

Yet, you may still put the elements wherever you wish. And it still looks tidy.

Wix also offers hundreds of fonts but you can upload your own if that's not enough. Furthermore, depending on the background you choose, or the template, Wix suggests using a matching color scheme - but if you wish, you can edit that to your liking. This feature is easily accessible once you try designing particular elements of the website.


One more recently added feature of the website builder is the integrated Corvid code editor. It's accessible at the bottom of the builder's page at all times. So yes, while it's a drag and drop editor, Wix still has features for more advanced users.


3. Wix Artificial Design Intelligence

If you don't have much time for customizing and testing every little detail, and if a personal web developer is not a solution for your budget, Wix has you covered.

It has a feature that is certain to please people looking for ultimate ease of use. It's called Wix Artificial Design Intelligence and promises to create a personal design based on a few questions you answer.

It chooses a fitting layout, matches the color scheme to your logo, adds fonts, styles, and all that. You can also select what added functionality you need - a blog or a live chat, for example.

Also, based on the topic of your website, ADI recommends some of the features itself.

Two and a half minutes away, we have a website. Complete with a blog, and fitting stock images. Pretty good.

What is left to do is upload your content, images, and press Publish.

4. Hundreds of useful apps

You can easily enhance the functionality of your website by visiting Wix App Market. Hundreds of Wix apps are put into 21 different categories.

You'll find both free and paid options for design, marketing, SEO, etc.

Some of my favorites include Wix Live Chat for connecting with the visitors and Visitor Analytics so you can track your success by easy-to-read statistics.

Visitor Analytics is an easier to use alternative to Google Analytics.

5. Free plan

Whether to test it out, or use as a learning tool, Wix has a great option - a free plan. You can use it as long as you want and create up to 2 websites using all of the offered features with one account.

So how does it work?

Wix free plan gives you 500MB storage space and 500MB bandwidth. So it's enough for a lightweight website. You simply register with Wix and credit card is not required.

Unfortunately, you cannot connect your own domain. The subdomain is generated automatically according to your website name and added to the .wixsite.com domain, eg. catsanddogs.wixsite.com.

Wix also displays its ribbon at the top of the page.


Apart from that, you can use every feature Wix has to offer including ADI, Corvid code editor, apps, etc.

Wix Cons

While website builders are relatively new tools, some drawbacks are not to be avoided. This applies to Wix as well.

So let's see where Wix can make some improvement.

1. Wix pricing

Wix is not cheap and there's no point hiding that. There are 8 premium plans and the cheapest one starts at $13/month. For a basic website, you can scale up to the VIP plan for $39/month.

However, eCommerce-capable plans for business start at $23/month and can cost up to $500/month for enterprises.

All of the plans get you a free domain and also allow you to connect your own. With Combo plan, you'll also get 2GB of bandwidth and 3GB of storage. Wix suggests it's best for personal use.

You can update premium website plans up to unlimited bandwidth, 20GB storage, 2 hours of video allowed, and priority support.

As for the business and eCommerce plans, Business Basic for $23/month will get you unlimited bandwidth, 20GB storage, and is 100% commission-free for payments. The Enterprise plan, on the other hand, offers unlimited bandwidth, even more unlimited services, and individualized maintenance support.

All the main features, included with each of the plans, can be seen here:

ComboUnlimitedProVIPBusiness BasicBusiness UnlimitedBusiness VIPEnterprise
Storage space3GB10GB20GB20GB20GB25GB50GBCustom
Uploaded video limit30min1 hour2 hours2 hours5 hours10 hoursUnlimitedUnlimited
eCommerce available?
SupportTicket and phoneDedicated

All in all, Wix services are a bit costly. However, for many, the features in the plans will be well worth the expenses.

2. Knowledge base and customer support


Wix customer support (tickets and call-backs) in English, Spanish, and Portuguese can be reached on Monday-Friday from 5 am to 5 pm PST. Italian support is available from Monday to Friday, from 8 am to 5 pm GMT+1.

But if you wish to reach it, you'll need to work for it.

That's because instead, Wix intends to solve the main issues through an extensive knowledge base - it has a lot of articles and step-by-step tutorials.

And while the knowledge base is incredibly thorough, sometimes it may not be enough.

For example, for this Wix review, I really wanted to ask the support about optimizing their video background which was causing serious performance issues.

First I discovered an article related to my problem, there - I found a link to the Troubleshooter.


And there, I eventually discovered a way to contact the support (a very small button at the bottom of the page).

Luckily, from there I only waited 30 minutes for a response. The answers were also extensive and helpful. So if the knowledge base won't give you the information you need, 30 minutes later, someone from ticket service will.

Now, let's talk about the live chat.


Currently, Wix does not have a live chat support option. But with the request from multiple users, it's planning to introduce the option at some point.

While preparing this Wix review, I got extremely lucky. I managed to get a sneak-peak to the upcoming live chat.

As far as I can understand, they are testing it - and from what I got to see, they're heading in the right direction.

Waiting time was about 2 minutes, and overall, the agent was informative and ready to help.

So, while currently Wix customer support isn't perfect, it's clearly trying to improve its current awkward state. And that's a very good thing - hopefully, the live chat feature will soon be available to all users.

3. Technical limitations

First and foremost - when using Wix, you can't choose your own hosting provider or a server.  You are automatically assigned with hosting - Wix is your host, website builder, developer, and even marketer.

Wix aims to be a reliable hosting provider. Recently, it even introduced some enhancements to its servers to offer speed faster than Captain Marvel. Or so they claim with the new Wix Turbo feature.

Wix-review-wix turbo

However, some of the website elements are not that well optimized. Namely, the video backgrounds.

A small looping video, selected from Wix's own library has slowed the website down significantly.


Another technical problem might occur if you decide to move elsewhere.

Wix claims that everything on the website is yours and only yours. But transferring a website will most probably require the services of an experienced web developer, or a Wix migration tutorial. There are no Wix-approved tools from website transfer from and to Wix.

So while you can create a great page using a website builder like Wix, it does come with a few limitations. Wix will be great for projects both small and large. However, it might never overrun the flexibility of platforms like WordPress where you have full control over every detail.

Wix Review - The Verdict

Wix is the #1 website builder in the world, and it deserves praise.

The same way the iPhone has redefined the phone industry - Wix is currently doing the same with website development.

Beautiful templates, customizable editor, artificial design capabilities, and hundreds of powerful applications make this a great option for personal and business users alike. And I actually had a great time testing the features for this Wix review.

However, there are still some issues that have to be addressed. The customer support is awkward, the video backgrounds slow the website down significantly, and the premium plans could be just a little bit cheaper.

But if those issues are not massive dealbreakers to you, then I strongly suggest you give Wix a try. It could be just a perfect website builder for you.


  • ADI Website builder is an amazing option.
  • Incredibly quick response times - in hosting, only losing to Hostinger and 1&1.
  • Good uptime (99.9%+)


  • Free version has a lot of advertising
  • Expensive - "Connect" plan doesn't get rid of the ads and eCommerce is available only in the 2 most expensive ones.
Wix User Reviews

  1. bruce mcclendon picture bruce mcclendon
    2019 February 28th
    Performance Pricing User friendly Support Features

    OK here goes the conspiracy-upon publishing my site within 2 days I was Google ranked at #9 spot, pretty respectable. It stayed between 9-13 spot for about a week then began to plummet. Wix wants me to “hire an expert” to fix my problems and improve my rankings at a cost of $800. I cannot afford that. Google search console says my site has -0- errors, and everything is put together correctly. After alot of thinking I am of a mind that there is some special code or something built into my site that causes it to fail so that I will be forced to “hire a wix expert” to fix it. I would stay away from this company and will not renew with them

  2. Boaz picture Boaz
    2018 November 3rd
    Performance Pricing User friendly Support Features

    I’m using Wix on a daily bases for my 2CENTS UX Design & Strategy site and blog, and I must admit that there’s something disturbing in their sales mechanics (pushing you again and again to upgrade, even though I’m already a paying customer).

  3. Carla picture Carla
    2018 August 30th
    Performance Pricing User friendly Support Features

    Great article. Needed this read as I’m beginning my fashion online business and needed some guidance on which was the best platform. You made it easier for me to decide. Thank you!

  4. jessica picture jessica
    2018 August 30th
    Performance Pricing User friendly Support Features

    very pretty and clean interface. I have a premium account for a year now and the builder itself is good but customer support not always there. also I guess I like their themes the best as compared to others

  5. Charles picture Charles
    2018 August 27th
    Performance Pricing User friendly Support Features

    i agree with most of the people commenting here. While Wix has a lot of simplicity, mentioned in the review as well, if there’s an issue, you’re left for dead. With Wix, it’s very simple. You look if there’s a theme that you like, if there is, you pick it. And then barely change it, just stick to it like a loyal wife to a moron husband. I tried massively changing mine and then moving away from Wix, bad experience. Everything was good until i started being independent. Talk about a toxic relatonship haha.

  6. Cassandra Carter picture Cassandra Carter
    2018 July 16th
    Performance Pricing User friendly Support Features

    One of the least user friendly programs I have ever encountered. Good luck using this if you want to accept payments at all. Customer service, while polite, does not answer questions and constantly redirects the user to other unhelpful phone trees. I DO NOT RECOMMEND THIS TO ANYONE.

  7. Irving Hascall picture Irving Hascall
    2018 May 25th
    Performance Pricing User friendly Support Features

    You sure know what you’re talking about. Everyone is going to soon be visiting your site.

  8. Mbaker picture Mbaker
    2018 March 12th
    Performance Pricing User friendly Support Features

    The best! Wix is perfect for making websites for people with no time for learning to code yourself. Really great and cheap too!

  9. howardk52 picture howardk52
    2018 February 3rd
    Performance Pricing User friendly Support Features

    Fully and thoroughly in love with what Wix have, it’s the best there is. No programming skills for me, nothing of the sort, but it was always easy to launch projects there. Time and money-wise it’s better than actually learning to code, especially whe there’s another career you have. Wix all the way!

  10. SiQwia picture SiQwia
    2018 February 1st
    Performance Pricing User friendly Support Features

    i had a lot of fun making a Wix shop and that’s what’s it’s all about i thought. Making stuff with like WordPress turned out to be super anger inducing for me, unless you literally don’t want to change anything in the template

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