Wix Review


Paul Mahony


2019 October 18th at 4:35






User friendly






Thanks to platforms like Wix, the process of building a website became intuitive, fast, and highly visual.

Wix is a live editor, artificial intelligence page designer, and has hundreds of professional themes. So, it could be all you ever need when making a website.

And pretty much anyone can do it. To find out more, watch our simple guide on how to make a website with Wix:

But how good Wix really is? Is it only simple to use - or is it a proper tool for you to make a functional, professional website?

In this Wix review, we look at its main features and list the pros and cons of this platform. Let's see how it goes.

Wix Pros

Over the years Wix has earned over 150 million users - so it has to be doing something right. Most people are with this provider because of beautiful templates and an intuitive drag-and-drop editor.

Others are using Wix for Artificial Intelligence designs, hundreds of apps to customize, and a plan that lets you create a website absolutely free.

So, let's look at what good and bad Wix has to offer.

1. Designer-made templates

Wix is best known for hundreds of beautiful templates it has to offer. The platform employs an in-house team of designers, working on creating responsive, functional, and award-winning designs.

There are over 500 templates covering themes for all kinds of businesses. Templates are designed for online stores, blogs, portfolios, and are also separated into different categories for various businesses.

You can make them look even better with scroll effects and other interactive features:

But if the pre-made templates are not customizable enough for you, Wix also has blank templates. It means you can start completely from scratch and create a custom design that suits you best.

Wix Blank Templates

If you want to start building a template on your own but you don't know where to start, don't worry. Wix has a page where you can explore impressive and beautiful websites created with its builder.

You can visit those websites to find a lot of great ideas.

2. User-friendly website builder

Wix claims to offer the best website builder in the industry - and for this Wix review, we had a chance to check that out for ourselves.

The process of customizing a theme includes dragging-and-dropping elements - images, text boxes, buttons, etc. on your website-to-be.

Everything you drop jumps on an invisible grid and attaches to the website. Yet, you may still put the elements wherever you wish, and it still looks tidy.

It gives you the freedom to create the website you want.

Wix also offers hundreds of fonts but you can upload your own if that's not enough. Furthermore, depending on the background you choose, or the template, Wix suggests using a matching color scheme.

But if you wish, you can play around with all sorts of color combinations.

Wix Fonts And Color Schemes

This feature is easily accessible once you try designing particular elements of the website.

One more feature of the website builder is the integrated Corvid code editor. It's accessible at the bottom of the builder's page at all times and can be used to add extra functions to your website.

Wix Code Editor Corvid

Corvid uses JavaScript as its language base, so you can edit and create features right in the Wix website builder. If you want to add custom CSS or HTML to your website you have to go through site settings.

There you can use the Tracking and Analytics page to add tools and code.

While being more complicated to use, you can add new or modify any element of your page. You also can select pages that will be affected by your code and where you would like to place it.

While still focusing more on the drag-and-drop editor and easy to control features, Wix has tools and features developed for more tech-savvy users.

3. Wix Artificial Design Intelligence

If you don't have much time for customizing and testing every little detail and if a personal web developer is not a solution for your budget, Wix has you covered.

It has a feature that is certain to please people looking for ultimate ease of use. It's called Wix Artificial Design Intelligence (or ADI) and promises to create a personal design based on a few questions you answer.

It chooses a fitting layout, matches the color scheme to your logo, adds fonts, styles, and all that. You can also select what added functionalities you need - a blog or a live chat, for example.

Also, based on the topic of your website, ADI can recommend some features that it thinks you might like. Below we tested just how long it takes to have a functioning website created with the help of ADI.

Two and a half minutes later we have a website. Complete with a blog, fitting stock images, contact form, and text placeholders. So, now that ADI created the base for your website you can modify and add finishing touches.

What is left to do is to upload your content, images, and press Publish.

4. Hundreds of useful apps

You can easily enhance the functionality of your website by visiting Wix App Market. Hundreds of Wix apps are put into 21 different categories including forums, blogs, online store tools, and must-have apps.

You'll find both free and paid apps available here. Other apps have a free version that you can use and a paid version to upgrade to when your business grows.

Some of our favorite must-have apps are:

Visitor Analytics - lets you analyze and track tons of information about your customers. What are your most popular pages, how much time users spend on your website and much more. Its a bit more beginner-friendly version of Google Analytics and is GDPR-compliant.

Wix Pro Gallery - This plugin has been downloaded more than 2,5 million times and allows you to add beautiful looking galleries to your website. With it, you can optimize and control the size of your photo, add a video or text elements, and choose from 12 different layout options.

Wix Chat - allows you to have a live chat option directly on your website. You can connect to your customers faster and create auto-replies for different situations.

5. Free plan

Whether to test it out, or use it as a learning tool, Wix has a great option - a free plan. You can use it to create up to 2 websites using all of the offered features with one account.

What does it include?

Wix free plan gives you 500MB storage space and 500MB bandwidth. It's enough for a lightweight website. You simply register with Wix (credit card info is not required).

Unfortunately, you cannot connect your own domain. The subdomain is generated automatically according to your website name and added to the .wixsite.com domain, eg. mywebsite.wixsite.com.

Wix also displays its ribbon at the top of the page that anyone that visits your website will see. While it's annoying you are getting a free website in return.

Wix ad

Apart from that, you can use every feature Wix has to offer including ADI, Corvid code editor, and apps with the free plan.

Wix Cons

While Wix is great in general, it does have some drawbacks.

Let's see where Wix can make some improvements.

1. Wix pricing

Wix is not cheap. There are 8 premium plans and the cheapest one starts at $13/month. For a more advanced website, you can scale up to the VIP plan for $39/month.

eCommerce plans for business start at $23/month and can cost up to $500/month for enterprises.

Wix Premium Plans

All of the plans get you a free domain and also allow connecting your own. With the Combo plan, you'll also get 2GB of bandwidth and 3GB of storage. Wix suggests it's best for personal use.

You can update premium website plans up to unlimited bandwidth, 20GB storage, 2 hours of video allowed, and priority support.

As for the business and eCommerce plans, Business Basic for $23/month will get you unlimited bandwidth, 20GB storage, and is 100% commission-free for payments. The Enterprise plan, on the other hand, offers unlimited bandwidth, even more unlimited services, and individualized maintenance support.

All the main features, included with each of the plans, can be seen here:

Combo Unlimited Pro VIP Business Basic Business Unlimited Business VIP Enterprise
Storage space 3GB 10GB 20GB 20GB 20GB 25GB 50GB Custom
Bandwidth 2GB Unlimited Unlimited Unlimited Unlimited Unlimited Unlimited Unlimited
Uploaded video limit 30min 1 hour 2 hours 2 hours 5 hours 10 hours Unlimited Unlimited
eCommerce support
Support Ticket and phone Dedicated

All in all, Wix services are a bit costly. However, for many, the features in the plans will be well worth the expenses.

2. Help center and customer support

Wix Help Center Support

Wix customer support (tickets and call-backs) in English, Spanish, and Portuguese can be reached on Monday-Friday from 5 am to 5 pm PST. Italian support is available from Monday to Friday, from 8 am to 5 pm GMT+1.

But if you wish to reach it, you'll need to work for it.

That's because instead, Wix intends to solve the main issues through an extensive help center - it has a lot of articles and step-by-step tutorials.

And while the help center is incredibly thorough, sometimes it may not be enough.

For example, for this Wix review, I wanted to ask the support about optimizing their video background which was causing serious performance issues.

First I discovered an article related to my problem where I found a link to the Troubleshooter.

Wix Support Contact

And there, I eventually discovered a way to contact the support (a very small button at the bottom of the page).

Luckily, I only waited 30 minutes for a response. The answers were also extensive and helpful. So if the help center won't give you the information you need, 30 minutes later, someone from the ticket service will.

Now, about the live chat:

Wix Live Chat

Currently, Wix does not have a live chat support option. But with the request from multiple users, it's planning to introduce the option at some point.

While preparing this Wix review, I got extremely lucky. I managed to get a sneak-peak to the upcoming live chat.

As far as I can understand, they are testing it - and from what I got to see, they're heading in the right direction.

Waiting time was about 2 minutes, and overall, the agent was informative and ready to help.

So, while currently, Wix customer support isn't perfect, it's clearly trying to improve its current awkward state.

And that's a very good thing - hopefully, the live chat feature will soon be available to all users.

3. Technical limitations

First, when using Wix, you can't choose your own hosting provider or a server.  You are automatically assigned with hosting - Wix is your host, website builder, developer, and even marketing specialist.

Wix aims to be a reliable hosting provider that has everything you need. It even introduced some enhancements to its servers to offer speed faster than Captain Marvel with the new Wix Turbo feature. Or so they claim.

Wix Turbo

However, some of the website elements are not well optimized. Namely - the video backgrounds. A small looping video, selected from Wix's own library has slowed the website down significantly.

Wix Page Speed

Another technical problem might occur if you decide to move elsewhere.

Wix claims that everything on the website is yours and only yours. But transferring a website will most probably require the services of an experienced web developer. Or you can do it yourself with this Wix migration tutorial.

But there are no Wix-approved tools for website transfer from and to Wix. So while you can create a great page using a website builder like Wix, it does come with a few limitations.

Wix will be great for projects both small and large. However, it might never overrun the flexibility of platforms like WordPress where you have full control over every detail.

Wix Review - The Verdict

Wix offers elegant templates, customizable editor, artificial design capabilities, and hundreds of powerful applications. This makes it a great option for personal and business use.

There are areas for improvement: the customer support needs some improvement, the video backgrounds slow the website down significantly, and the premium plans could be just a little bit cheaper.

But if those issues are not massive dealbreakers to you, then I strongly suggest you give Wix a try. It could be just a perfect website builder for you.


  • ADI Website builder
  • Quick response times
  • Tons of beautiful templates
  • Free plan available


  • Free version has a lot of advertising
  • Expensive premium plans

Wix logo






User friendly






Disclosure: We earn a commission if you make a purchase through referral links in this review. This helps to cover the expenses for running ongoing performance tests.

Wix User Reviews


bruce mcclendon picture
bruce mcclendon

2019 February 28th

OK here goes the conspiracy-upon publishing my site within 2 days I was Google ranked at #9 spot, pretty respectable. It stayed between 9-13 spot for about a week then began to plummet. Wix wants me to “hire an expert” to fix my problems and improve my rankings at a cost of $800. I cannot afford that. Google search console says my site has -0- errors, and everything is put together correctly. After alot of thinking I am of a mind that there is some special code or something built into my site that causes it to fail so that I will be forced to “hire a wix expert” to fix it. I would stay away from this company and will not renew with them

Performance Pricing User friendly Support Features
Boaz picture

2018 November 3rd

I’m using Wix on a daily bases for my 2CENTS UX Design & Strategy site and blog, and I must admit that there’s something disturbing in their sales mechanics (pushing you again and again to upgrade, even though I’m already a paying customer).

Carla picture

2018 August 30th

Great article. Needed this read as I’m beginning my fashion online business and needed some guidance on which was the best platform. You made it easier for me to decide. Thank you!

jessica picture

2018 August 30th

very pretty and clean interface. I have a premium account for a year now and the builder itself is good but customer support not always there. also I guess I like their themes the best as compared to others

Charles picture

2018 August 27th

i agree with most of the people commenting here. While Wix has a lot of simplicity, mentioned in the review as well, if there’s an issue, you’re left for dead. With Wix, it’s very simple. You look if there’s a theme that you like, if there is, you pick it. And then barely change it, just stick to it like a loyal wife to a moron husband. I tried massively changing mine and then moving away from Wix, bad experience. Everything was good until i started being independent. Talk about a toxic relatonship haha.

Cassandra Carter picture
Cassandra Carter

2018 July 16th

One of the least user friendly programs I have ever encountered. Good luck using this if you want to accept payments at all. Customer service, while polite, does not answer questions and constantly redirects the user to other unhelpful phone trees. I DO NOT RECOMMEND THIS TO ANYONE.

Performance Pricing User friendly Support Features
Irving Hascall picture
Irving Hascall

2018 May 25th

You sure know what you’re talking about. Everyone is going to soon be visiting your site.

Mbaker picture

2018 March 12th

The best! Wix is perfect for making websites for people with no time for learning to code yourself. Really great and cheap too!

Performance Pricing User friendly Support Features
howardk52 picture

2018 February 3rd

Fully and thoroughly in love with what Wix have, it’s the best there is. No programming skills for me, nothing of the sort, but it was always easy to launch projects there. Time and money-wise it’s better than actually learning to code, especially whe there’s another career you have. Wix all the way!

Performance Pricing User friendly Support Features
SiQwia picture

2018 February 1st

i had a lot of fun making a Wix shop and that’s what’s it’s all about i thought. Making stuff with like WordPress turned out to be super anger inducing for me, unless you literally don’t want to change anything in the template