Wix Reviews by Users & Experts

Overall Rating:
User friendly

In the market of website builders, Wix is an incredibly popular way to easily create a website. It is loved by millions of paid clients all over the world. With so many happy users, we thought that this company sure must be doing something right! Therefore, I wrote this Wix review and attempted to see what is it so magical about this platform, that attracts so many clients. This review should give you a clear idea whether you should be investing your time into this website builder. Or maybe the free version is all you'll ever need? Let's get to it, do some testing and find out!

Wix Pricing & Plans

There are plenty of plans available. Like many website builders, Wix joins the list of the platforms which have a truly free option (not a free trial or something like that!). Although that plan has a couple of key issues:

  • The inability to host your website with a proper domain name. By default, you would need to use a long Wix subdomain URL (https://example.wixsite.com/example). You wouldn't be able to add your own domain name even if you already have it registered somewhere else.
  • Forced Wix ads. This service provider is by no means ad-free. Upon publishing your first website, two tenacious ads will be displayed on the top and the bottom of your landing page. Here's how they look:

Those are problems. If you pay the right guys the right amount of money, they can easily disappear. That's right - Wix also has 5 paid plans:

  • Starter - same as Free plan, only you can connect your own domain (or get a new one, free for 1 year!)
  • Combo - 2GB bandwidth, 3GB disk space, and Wix ads are finally removed.
  • Unlimited - 10GB disk space, unlimited bandwidth, and a bunch of trial freebies.
  • eCommerce - 20GB disk space and bandwidth each, added eCommerce capabilities.
  • VIP - 20GB disk space, unlimited bandwidth, priority VIP support and professional site review from a Wix expert.

If something, in particular, is interesting you, here are the main features of each plan, put in a table form:

Disk space500 MB500 MB 3 GB 10 GB20 GB 20 GB
Bandwidth1 GB1 GB 2 GBUnlimitedUnlimitedUnlimited
How many website templates? ~480 ~480  ~480  ~480  ~480  ~480
Free domainNoNo YesYesYes Yes
Can you connect your own domain?NoYes YesYesYesYes
How many websites can you make?11 1111
Are email addresses included? (how many?)No NoNoNoNoNo
Are there builder's own ads on your website?YesYesNoNoNoNo
E-commerce available?NoNoNoNoYesYes
How many add-ons?~60~250~250 ~250~250~250
Choice for server locationNoNoNo NoNoNo
Free automated backupsNoNoNoNoNoNo
Money-back guarantee- 14 days14 days14 days14 days14 days

Here are the prices for each period - a total you would pay in the basket:


1 month$7.50$14.50$17.50$21.50 $30
12 months$60$132$168$204 $300
24 months$96$216$268$360$528
36 months$126$306 $360$504 $736

First Impressions


Wix plans have very clear tiers and a lot of different payment periods. With a total of 6 plans, this has plenty of options for pretty much every user.

A simple "Free" plan has enough of interesting features and plenty of great templates - there will be some shortcomings but they're only expected.

As the plans become better and more expensive, the greater is the number of features. For example, for $14 to $21.50 a month, you can have your own eCommerce site and sell online. The templates are beautiful and there's plenty to choose from.

There are no set online shop transaction fees and the amount of products you can store is unlimited. Therefore, it's definitely a worthy contender for many established eCommerce platforms, such as Shopify or BigCommerce.

Slightly disappointing is Wix's Connect plan. For $3.50 to $5 a month (depending onthe period you choose) you can connect your own domain. Yet the highly visible and mildly annoying ads will remain. Even for the paying clients! Surely this is not good.

The next package, and seemingly the most worthwhile one is called Combo. It does cost $10/month which is quite a lot for a subscription-based website builder, however, it also gives quite a lot in return. Combo plan revokes all ads on the website, gives a free domain name to register and provides you with a reasonable amount of server resources. Combo is the plan you would need to go for if you prefer an ad-free & easy website building environment.

Other Unlimited, eCommerce & VIP packages are there just to give you more upgrade options if you are planning to increase your website traffic, resource usage or build an online shop. They also give you a few attractive extras, including app store credits, AdWords credits, and other added value items. Frankly, these seem to be the things you wouldn't need as a new website developer.

Overall though, the features are decent and the selection of plans is pretty vast. Only the Connect plan remains a bit of an issue.


Wix is slightly on a pricier side. Many of the plans are more expensive than they would be on, let's say, Weebly. Luckily though, the monthly price goes down if you commit to a long-term plan. Monthly plans definitely have less value - so consider investing in a longer-term option, if you choose Wix!

Creating a Custom Website

In order for a website builder to be called "great", it has to be good in two things: accessibility and ease of use. This is what we're going to test now.

Making a website with Wix is really simple. Once you go through the registration process, you are given a selection of two options: a classical "drag and drop" system or Wix's own "Artificial Design Intelligence" (ADI) platform. The latter is a very interesting way to have a website made with literally no website-building experience whatsoever. Here is what happens if you decide to use it:

As you can see, with just a few questions, Wix can build a website catered to your needs. Personally, I was very pleasantly surprised with the "color palette from logo" feature. It's something many website creators do by themselves (and often fail!) so seeing a company understand this need is very pleasant.

As the website is created, you are still given a solid amount of editing options, such as choosing a different header or a custom site design.

Yet still - do you feel like the ADI would be limiting your freedom? Do you have a clear idea of what you want your website to look like and no algorithm is going to tell you otherwise? Admirable - for you, there's still a classical "drag and drop" editor.

This editor is actually very, very promising. You can edit just about everything in any way you may possibly want. You have a serious amount of freedom - almost comparable to a decent content management system. Yet everything is as simple as it should be in every website builder.

One thing has genuinely impressed me. It's nothing, but I was still made up. That was how Wix managed to employ the right click button in nearly all of its elements.

Not everything was perfect though. It was not easy to publish the newest version of my website and sometimes, the auto-saves did not include the things I had made. This is quite problematic but surely it's an issue which can be easily resolved. I'm crossing my fingers - but for now, it's time to have a look at the Hosting.Review Recreation Experience!

Hosting.Review Recreation Experience

In this part of the review, I attempt to recreate the homepage of this very own website. Complete with fonts, headers, pictures, providers and a search bar. By doing so, I can easily tell just how easy it is to build a website when you have a clear vision in mind. Here's how it turned out and how it compares to the real thing.

Not too shabby! I was still unable to find a good equivalent for the comments carousel. However, the table turned out to be okay, the search bar exists and overall, it was quite a pleasant experience. If you want to go any further, there is a Wix Code platform, which allows you to edit JavaScript and do a lot of interesting things to your website. The freedom is not as vast as in Weebly but it's a user-friendly experience, perfect for many code-curious people. That'll do.

Wix Performance

Okay. We found out that Wix has beautiful templates and is notoriously easy to use. But how about its performance? In this part of the review, I will be looking into the two main things, which will help me determine whether this provider is a modern speed demon or rather a clunky platform stuck in the past. Here, I will look into the two main things: response times and overall uptime. If they're comparable to the best hosting providers - Wix is a quick option, ready for 2018 and beyond.

So, how did it go?

Wix Uptime Statistics

In terms of uptime, Wix is doing pretty much brilliantly. Several weeks were spent trying to notice Wix slip up at least once, and nothing like that happened. In this situation, Wix can definitely be called reliable.

Wix Performance Update - June 2018

In this test, we looked at the performance of Wix website all the way until June 2018. As you can see in the picture above, the performance of this website builder can definitely be defined as "stable" - in one month, there were no big changes in response time. Even more so, the response times were actually very good, averaging at around 400 ms. This is more than enough to call Wix a very speedy website builder.

Wix Customer Support - simple, but effective

Wix customer support is fairly frugal. You get an extensive Knowledge Base, which has a lot of articles and always pops up on top of the online searches. Then, you also have ticket support. Not that much.

However, there's a great upside to this. While there are not many options, the existing ticket service is blazingly-fast. Here's how much it took for the support to respond to my pleas

30 minutes for a response? Perfect. Of course, there are hosting providers that would only sneer at such numbers but in reality, 30 minutes beats the absolute majority of service providers. The answers are also quite extensive and helpful. So if the Knowledge Base won't give you the information you desire, 30 minutes later, someone else from ticket service will.

Wix Super Bowl Commercial 2018

Super Bowl ads cost around $5 million for a mere 30-second piece. Wix got one - so you know they're doing quite well! In previous years, this company has been cashing in on huge cinematic promos including household stars and/or brands.

This year, Wix Super Bowl ad has used the "less is more" approach. Instead of explosions and Hollywood stars, we've seen two YouTube celebrities - Rhett McLaughlin and Link Neal in the same video that has already been on the video sharing platform for a few months now.

Simple, informative, engaging. With 13 million subscribers on their most popular project, Good Mythical Morning, Rhett & Link have a devoted fanbase which will most likely consider Wix as its #1 option for all website building needs. This convergence is a welcome addition to a prime-time football game and Wix is a good product with a thoughtful Super Bowl commercial.

Wix Review - Conclusion

Wix.com is one of the best website builders currently available. Most of that is due to its ease of use and a brilliant Artificial Design Intelligence (ADI) system. But that's not it. Being a website builder based company, Wix has shown exceptional performance results which compare and even improve on the results set by the established hosting providers. While Wix does not offer amazing freedom, it sure does a lot of the basic things really well.

Wix still has some issues, of course. It is slightly more expensive than some of the competition and a limited access to eCommerce or code editing has a small dent in its armor

All in all, though, this is a perfect option for beginners who do not wish to make their own website using something like WordPress. While expensive, Wix is easy to use and has enough templates to make millions of different, beautiful websites. If ease of use is your primary goal, you won't go wrong here.


  • ADI Website builder is an amazing option.
  • Incredibly quick response times - in hosting, only losing to Hostinger and 1&1.
  • Good uptime (99.9%+)


  • Free version has a lot of advertising
  • Expensive - "Connect" plan doesn't get rid of the ads and eCommerce is available only in the 2 most expensive ones.

Leave a Review

  1. bruce mcclendon picture bruce mcclendon
    2019 February 28th
    Performance Pricing User friendly Support Features

    OK here goes the conspiracy-upon publishing my site within 2 days I was Google ranked at #9 spot, pretty respectable. It stayed between 9-13 spot for about a week then began to plummet. Wix wants me to “hire an expert” to fix my problems and improve my rankings at a cost of $800. I cannot afford that. Google search console says my site has -0- errors, and everything is put together correctly. After alot of thinking I am of a mind that there is some special code or something built into my site that causes it to fail so that I will be forced to “hire a wix expert” to fix it. I would stay away from this company and will not renew with them

  2. Boaz picture Boaz
    2018 November 3rd
    Performance Pricing User friendly Support Features

    I’m using Wix on a daily bases for my 2CENTS UX Design & Strategy site and blog, and I must admit that there’s something disturbing in their sales mechanics (pushing you again and again to upgrade, even though I’m already a paying customer).

  3. Carla picture Carla
    2018 August 30th
    Performance Pricing User friendly Support Features

    Great article. Needed this read as I’m beginning my fashion online business and needed some guidance on which was the best platform. You made it easier for me to decide. Thank you!

  4. jessica picture jessica
    2018 August 30th
    Performance Pricing User friendly Support Features

    very pretty and clean interface. I have a premium account for a year now and the builder itself is good but customer support not always there. also I guess I like their themes the best as compared to others

  5. Charles picture Charles
    2018 August 27th
    Performance Pricing User friendly Support Features

    i agree with most of the people commenting here. While Wix has a lot of simplicity, mentioned in the review as well, if there’s an issue, you’re left for dead. With Wix, it’s very simple. You look if there’s a theme that you like, if there is, you pick it. And then barely change it, just stick to it like a loyal wife to a moron husband. I tried massively changing mine and then moving away from Wix, bad experience. Everything was good until i started being independent. Talk about a toxic relatonship haha.

  6. Cassandra Carter picture Cassandra Carter
    2018 July 16th
    Performance Pricing User friendly Support Features

    One of the least user friendly programs I have ever encountered. Good luck using this if you want to accept payments at all. Customer service, while polite, does not answer questions and constantly redirects the user to other unhelpful phone trees. I DO NOT RECOMMEND THIS TO ANYONE.

  7. Irving Hascall picture Irving Hascall
    2018 May 25th
    Performance Pricing User friendly Support Features

    You sure know what you’re talking about. Everyone is going to soon be visiting your site.

  8. Mbaker picture Mbaker
    2018 March 12th
    Performance Pricing User friendly Support Features

    The best! Wix is perfect for making websites for people with no time for learning to code yourself. Really great and cheap too!

  9. howardk52 picture howardk52
    2018 February 3rd
    Performance Pricing User friendly Support Features

    Fully and thoroughly in love with what Wix have, it’s the best there is. No programming skills for me, nothing of the sort, but it was always easy to launch projects there. Time and money-wise it’s better than actually learning to code, especially whe there’s another career you have. Wix all the way!

  10. SiQwia picture SiQwia
    2018 February 1st
    Performance Pricing User friendly Support Features

    i had a lot of fun making a Wix shop and that’s what’s it’s all about i thought. Making stuff with like WordPress turned out to be super anger inducing for me, unless you literally don’t want to change anything in the template

Get new blog posts by email: