Zenfolio Review


Bart Keating


2019 October 2nd

Zenfolio website builder focuses on providing photographers with all the tools to display and sell their photographs. The website builder aims to offer a platform that is easy to use and has every tool for a successful photography business.

Zenfolio promises that you'll be able able to launch your website in minutes.

So is Zenfolio all your photography business might need? In this Zenfolio review, we've put the website builder to the test.

Let's see how it went!

What Is Zenfolio?

Zenfolio is a website builder designed for photography businesses and launched back in 2004. The website builder features many responsive templates, eCommerce and SEO tools, as well as a user-friendly editor.

zenfolio landing page

Started as a simple website by 4 friends with a passion for photography, Zenfolio has evolved and developed remarkably into a large corporation. Zenfolio claims that these developments and evolution have empowered its customers who are predominantly photographers, to grow their businesses beyond expectations.

How does Zenfolio achieve that?

The company claims to have every tool ready to make any photography site into a success. You will find everything in Zenfolio - from image galleries to showcase the photographs and eCommerce tools to photo session booking fields and marketing campaigns.

The photographers using Zenfolio include even such famous names like David Liam Kyle, Andrew Peacock, and Laura Grier.

And Zenfolio does seem promising, so will it match your needs and budget?

Zenfolio Pricing

Zenfolio has 3 plans - Starter, Pro, and Advanced, with the pricing starting at $5/month for the Starter plan. The most popular, Pro plan, will cost you $20/month, and the Advanced plan is sold for $30/month.

Zenfolio-review-Zenfolio pricing

What's included in the plans?

  • Starter Plan for $5/month includes one website which you can build with a drag-and-drop editor, unlimited photos and videos, social media integration, and discounts to list your works on Photographer Central.
  • Pro Plan for $20/month will provide you with a built-in shopping cart and payment processing, marketing campaigns, custom watermarks, and even more site customization options. 
  • Advanced Plan for $30/month covers all eCommerce features, post-shoot green screen, multiple shipping methods, multi-user accounts, and mini-sites for events. 

The plans appear great with a lot of features that can give photographers fantastic experience.

However, the price of each of the plan varies according to the billing cycle you wish to subscribe for. You can decide to be billed either monthly or annually. When you choose an annual billing cycle, you can save up to 28% of the price.

In the table below, you can see how much would you pay if you chose either monthly or yearly payment options:

Payment Period/Plan Starter Plan Pro Plan Advanced Plan
1 month $7 $28 $42
12 Months $84 $336 $504
1 month (billed annually) $5 $20 $30
12 Months (upfront payment) $60 $240 $360

As you can see, the lowly price of $5/month is just for an annual upfront subscription while you'll need to pay $7 each month if you want to be billed monthly. 

However, not only the basic website builder features are important. For your site to be accessible online, hosting features are important as well.

So, what exactly do you get with each of the plans?

In the table, we've put every single feature that you'll get with different Zenfolio website builder plans:

Starter Plan Pro Plan Advanced Plan
Storage Space Unlimited Unlimited Unlimited
Maximum file size for photos JPEG, TIFF, GIF, PNG 36 MB 64 MB 64 MB
Maximum size and duration for videos 2 GB or 20 min. 2 GB or 20 min. 2 GB or 20 min.
Maximum size for raw or source files 2 GB 2 GB 2 GB
Monthly bandwidth traffic Unlimited Unlimited Unlimited
Custom logos upload Not included Included Included
Webmaster tools from Google, Bing, and Yahoo Included Included Included
Customize site header Not included Included Included
Remove Zenfolio branding from visitor pages Not included Included Included
Auto-installer Included Included Included
Money back guarantee 30-day or 14-day no credit free trial 30-day or 14-day no credit free trial 30-day or 14-day no credit free trial
Customer support 24/7/365 Email support 24/7 Live Chat, Phone & Email support 24/7 Live Chat, Phone & Email support
Email templates and campaigns Not included Included Included

Unfortunately, Zenfolio does not include domain names, so you'll have to purchase them separately. On the other hand, there are no upselling attempts so you get what you pay for.

Zenfolio Pros

Zenfolio does sound like a good website builder for a photography business. It has a bunch of responsive templates, unlimited storage to upload your works, as well as unlimited bandwidth so traffic increase won't hurt your website speed, flexible and clear pricing, and a 14-day free trial. 

Let's take a look at the details.

Variety of Templates

Zenfolio has 13 beautiful templates to choose from and it keeps adding more. Existing templates are easy to customize even without any knowledge of HTML, and there's also a custom template option for more personal web design.

The best part is, the templates do look different. So even with not so big selection, you can find something to match your project needs.

Unlimited Photo & Video Uploads

Now, you don't have to choose which of the 3 photos represents your project the best. You can upload them all.

Zenfolio provides you with unlimited storage to upload as many photos or videos as you want.

Keep in mind, there are limits for the size of files themselves. But even with that, you can upload high-quality images that will build your online presence and user engagement.

Unlimited Bandwidth

Zenfolio offers unlimited monthly bandwidth to clients even with the starter plan.

And that, of course, comes with its own advantages. First of all, even with the peaks of traffic, the website will function smoothly.

Secondly, you won't need to upgrade to more expensive plans even when your website starts growing.

14-day Free Trial 

You can try all of the Zenfolio features for 14 days without even needing to put in your credit card details.

This way, you can start building the website and see, whether the tools offered are enough. Also, you get the opportunity to test, which plan fits your needs best.

Flexible and Clear Pricing

There are 2 billing options available with Zenfolio - monthly or yearly. Though monthly pricing is a bit higher, you are not forced into long-term commitments.

But the best part is:

There are no upselling attempts - you simply get everything that's mentioned in the plan feature list.

Zenfolio Cons

Zenfolio has several drawbacks as well. So in this part of Zenfolio review, we'll take a look at its performance, not-so-good customer support, and restrictions that come with the plans.

Here are the details.

No Specified Uptime Guarantee

Zenfolio talks about its hosting features very little. So you won't find any uptime guarantee, which is a bit disturbing - you want your website to be up at all times. 

We've also found several user Zenfolio reviews saying, that micro downtimes are constant - at least a few per month.

This means some issues with Zenfolio server health or poor management. Although no major downtimes were recorded, so you should be fine.

Relatively Slow Server Speed

 The server performs great in the US, Europe, Singapore, and Sydney. However, if your audience is located in locations like Banglore or Tokyo - you might feel disappointed - the servers are not well optimized to serve those locations.

zenfolio review speed

Zenfolio promises to be available worldwide, however, the server speed should be improved to actually meet the needs of those worldwide users.

Poor Customer Support

If you pay for the Starter plan, the only 2 options to get help is either email tickets or knowledge base. Fortunately, the knowledge library is extensive.

But if you need technical help fast - email tickets are a bit disappointing.

With other plans, you'll be able to reach out to live chat or phone support. Just be patient - sometimes waiting times are a bit longer than we'd want.

Restricted Service

Zenfolio is restricted to one industry - photography. And with such an extensive platform it could easily accommodate other businesses as well.

And even for the photography, you are limited to the tools Zenfolio offers.  There are no open-source apps you can install easily.

Zenfolio Review - Conclusion

Zenfolio is a user-friendly website builder that can help you launch a photography website in no time. But as we found out from this Zenfolio review, it is a restricted platform.

The performance of Zenfolio is not excellent. The same is with support. You might also feel, that Zenfolio lacks a bit of flexibility.

Fortunately, there's a 14-day free trial. This way, you can check whether Zenfolio has everything you need. After all, the pricing does look affordable.

Have you tried Zenfolio? Share your thoughts with us in the comment section down below!


  • Unlimited Bandwidth
  • 14-day Free Trial
  • Flexible billing cycles


  • No Uptime Guarantee
  • Lacking flexibility
  • Lacking Customer Support

Zenfolio User Reviews

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User comments

R. Anders picture
R. Anders

2020 June 10th

I've been using Zenfolio for over 10 years. There are chronic problems with the system crashing--can't upload photos; photos take too long to render; Client doesn't get photo until hours... Read more

I've been using Zenfolio for over 10 years. There are chronic problems with the system crashing--can't upload photos; photos take too long to render; Client doesn't get photo until hours after they are sent. In a word the site is SLOW and problem prone. Support is mechanical and non-caring.

Performance Pricing User friendly Support Features
Susan Scott picture
Susan Scott

2019 October 23rd

Zenfolio has multiple performance issues. Images hang; even image captions do not load. Look elsewhere for a hosting solution.

Zenfolio has multiple performance issues. Images hang; even image captions do not load. Look elsewhere for a hosting solution.

Performance Pricing User friendly Support Features
Michael K picture
Michael K

2019 January 11th

We've been using Zenfolio as a platform to share the photos with our clients for about 8 years. In the last two years, the performance of their website has been... Read more

We've been using Zenfolio as a platform to share the photos with our clients for about 8 years. In the last two years, the performance of their website has been questionable. Image uploads regularly hang, and image previews often take hours to generate. Their user forums have been overwhelmed with similar complaints. After months of allegedly "working on a solution", one is nowhere in sight. I would not recommend them as a platform for anyone running a legitimate photography business. They have become a hinderance instead of a solution.

Performance Pricing User friendly Support Features