Just recently it was announced that 1&1 Internet merged with cloud infrastructure experts - ProfitBricks.
Europe's biggest hosting company joined together with German cloud infrastructure solution specialists. This union gave the start to a new brand, named 1&1 IONOS.
Happy Birthday, 1&1 IONOS! Today, we officially announce the merger of 1&1 Internet and ProfitBricks to form our new brand 1&1 IONOS. Are you #ready4takeoff and to grow your online business with us? Visit https://t.co/JGZOEFepI9 #IONOS pic.twitter.com/YxTZKaXAcx
— 1&1 IONOS® Web Hosting (@ionos_com) October 29, 2018
What do we know about these companies?
1&1 Internet was founded in 1988 and soon become the leading hosting provider in Germany, now having data centers in the USA and Europe, operating in 10 countries all around the globe. Their international Internet services experience stretches out for almost three decades, having nearly 20 million domain names under the belt.
The other part of the union, ProfitBricks, were established in 2012. They became Germany's first providers to focus on IaaS (Infrastructure as a Service) solutions. In 2017 ProfitBricks were acquired by 1&1 parent company United Internet AG and it was only a question of time when the full merger will happen.
The conjunction of these two big companies happened on October 29, 2018, and while this fact may be overlooked in the media it shouldn't be. This merger means a lot for present and future customers of 1&1 IONOS and, of course, for the competitors.
The benefits of 1&1 and ProfitBricks merger
If the newly established 1&1 IONOS brand will be able to keep their promises, it's obvious that the customers will be the winners:
1&1 had their share of criticism addressed towards their customer service.
.@1and1_UK 's support is so infuriating. Obvious canned responses (to the degree that they're mixing tenses), oblivious to my actual questions... and they wonder why I'm now trying to move my domain reg from them.
— Ian Mellett (@dodgrile) August 16, 2018
The main difference now is that customers will have their own, free personal consultant to answer all the questions about products, contracts, and the variety of other questions that may occur. This could be a huge boost for the company which was really struggling to provide appropriate customer support.
More to add, 1&1 IONOS became a one-stop shop for companies as now they will be able to guide businesses through all the phases of evolution.1&1 IONOS services will extend from creating a website to establishing the online store and launching personal servers through cloud enterprise infrastructure. Customers will be able to use a variety of cloud applications for their convenience.
What the creation of 1&1 IONOS means for clients?
Firstly, let's address the elephant in the room - money. No worries though, the prices will remain the same so the current clients shouldn't worry due to the charge of packages going up on this matter.
Login data and email servers will stay unchanged and if you ran into some issues, the customer support is now responsive as never before.
In order to fix the support issues and miscommunication, every client will be able to have a personal consultant free of charge, reachable by phone, email, and chat. And even in the Facebook comment section.
Also, 1&1 IONOS presented the new look of a website, including more numbers, data, facts, and responsiveness.
1&1 IONOS moved to a new website address, although you will be redirected to the new place automatically.
If you are a little bit confused, now you can find all the products and settings under the my.ionos.com
It's obvious that 1&1 IONOS will be able to give a wider range of products, servers, and more in-depth customer support for projects and companies altogether.
What could the future bring to 1&1 IONOS?
While the reviews for the 1&1 Internet are... mixed, this rebranding could be a good opportunity for a fresh approach and evaluation by the customers.
The fact is that 1&1 name is quite complicated (1and1, one and one, one&one) and in the future, we could see the branding only staying with IONOS, dropping the 1&1 part.
In terms of future plans, the goal is to improve the usability of our products and services even more, making it easier for SMBs to leverage the latest digital technologies that support them in finding their way into the digital world.
So, whatever the future brings for the 1&1 IONOS it looks that the road chosen leads the right way and the clients will only profit from this merger.
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