It is important to be good on all things mobile. Communities far and wide now use portable devices to go online and make decisions on what to spend their money for. Your success directly depends on how well you communicate with the people. These days, a mobile-friendly website is important if you want to make sure your client has a good image of your page and business.
There is no surprise that smartphones are turning into the main internet-browsing devices for the entire planet. According to Statista, in 2018, there are over 2.5 billion smartphone users worldwide!(1)
But that is not it. These statistics are actually bumped down by less-developed countries where smartphones are not as prevalent as in the United States. The States are ahead of the game, with 237.6 million active smartphones projected in 2018.(2)
To put the numbers in perspective: for 1000 Americans, there are 720 active and usable smartphones. That means most of the people have one - and your page should be mobile-optimized to keep up with the best mobile websites and provide an amazing user experience.
Mobile optimization is crucial for e-commerce as well. Even though smartphones lag behind desktop computers and even tablets in conversion (purchases made per visit), plenty of people tend to make a decision on whether to buy while they are browsing the internet. Naturally, that is commonly done via a mobile phone.
Long story short, you should be interested in making a mobile-friendly website. I will give you a few tips on how can you do it and vastly improve your visitor experience.
Make a top-heavy website
Even the sizeable iPhone 8 Plus (pictured above) can't compare with the screen estate of a full-fledged computer. A mobile website has to use the space to display everything as efficiently as possible. A top-heavy website means that most of the important things should be reachable with minimal swipes. The New York Times is one of the best mobile websites to take an example from. They put a login page, a drop-down menu and important daily news right on top where everyone can see. If seeing something very important requires a lot of browsing, your visitors simply won't get to see it and leave. So if there is something you want everyone to pay attention to, make a top-heavy website and put those things up high. All mobile-optimized websites attempt to be very top heavy, you should aim for that as well.
Know your client
This part is very important and here a person managing the website has to come in. Really, the rule of "knowing your client" is important at every stage of managing a business. It is here, too.
Is your website running as an e-shop? Or is it a place where someone would want to call you to make a reservation - such as a barbershop or a restaurant? Maybe it's just a text-based blog about your experiences and adventures? Holding information about such things is going to determine a lot of important design and content decisions.
For example, a "Contact Us" page with a direct phone call or a Facebook link is perfect if you intend to have a direct conversation with your visitors as soon as possible.
If you have an online store, there are things you can do to give off a great first impression. For example, a little picture showing all the possible payment options and guaranteeing safety or a quick "Shop Now" button leading to the best offers.
If your website is strictly a local business which can be visited in person, a map location is a good way to increase your relevancy in the community. You may also want to consider asking for the location of your visitors so you can show them the distance from you or provide some personalized offers.
There are a lot of ways you can help you eCommerce grow. With the right tips, tricks and great platforms, you will set up your business for success.
Ensure superb performance!
According to KissMetrics(3), visitors expect for a website to load in 2 seconds or less. Furthermore, 40% of visitors will leave the website if it takes more than 3 seconds to do so. That means an extra second of loading time can cost you a lot of visitors and a lot of money.
So take my word for it - speed is an incredibly important thing when it comes to your mobile optimization masterpiece. It determines not only user experience but also Google rankings, as the corporation uses speed to determine which pages should be higher up in online searches. There is no solitary thing that you could apply and immediately enjoy amazing speeds like the best mobile websites. But there are few tricks that can yield amazing results when put together.
For starters, there is AMP (Accelerated Mobile Pages). This format, made by Google, allows for mobile websites to load quicker. Plenty of content management systems, such as WordPress or Joomla have applications which employ AMP in order to increase the website's mobile performance. Search for them yourself or contact your website developer and your page will be flying in no time.
That is not all though. You may optimize your website to no end - if it's stored on a slow server, you will have problems. This is why it is very important to have a reliable and quick hosting provider. Generally, you have to look into the response speeds. It helps you to see the delay in your website's load time. It depends almost entirely on the host's infrastructure and software applied. A second saved there can make all the difference for your business and increase the effect of your mobile optimization. In order to see how the different companies compare, we do extensive hosting reviews. They look into the things such as customer support, ease of use and of course, performance. Always make sure to pick a host that gives you a great combination of all those things!
When it comes to performance, there are not many hosts more exciting than A2 hosting. This service provider has plenty of plans tailored specifically for great speed. "Turbo" option actually offers up to 20x speeds and even the entry plan that we tested easily ranks in the top 5 of the best hosting providers.
Work for functionality
A desktop website really is the ultimate web experience. In a huge space provided, you can showcase every single thing you have to offer. When translating all of that content for a smaller phone screen, you will be presented with a challenge. It's up to you to make sure the mobile optimization is done so well, barely any (or even none) practicality of the website is lost.
There should be no exclusives for any platform. If it works on desktop, it should work on mobile - and vice versa. In addition to that, make sure the text on every mobile device is clear and easy to read. Just like the whole page, icons should look good and be responsive to touch. If the website is quick, has all the right tools and looks great - you're onto a mobile-optimized winner!
Now you know how to make a mobile-friendly site!
Changing trends and backgrounds of businesses all around the world demands to do mobile optimization to every page there is. Doing so successfully, however, isn't easy. It's a combination of many things. The main content has to be up high, in easy-to-access areas. The page itself has to look good and be as functional as its desktop counterpart. With call-to-action buttons tailored specifically for the page's visitors, it can achieve a lot of success. And finally, speed matters. A quick server can make all the difference for your user experience and in turn, your website's success. With all of those things in mind, you will be capable of making a great mobile-friendly website. So good luck developing!