Marketing via email is an incredibly cost-effective and intelligent form of marketing. It gives you full control over your content, as well as enabling you to contact your customers directly and if needed, discreetly.
One of such platforms is MailerLite. User-friendly interface, unlimited emails per month, and advanced marketing tools. For this MailerLite review, let's take a look if it can help you reach your greatest marketing goals.
What is MailerLite?
MailerLite is an email marketing tool that allows you to easily create and send promotional letters to your subscribers. Formed in 2010 in Vilnius, Lithuania, MailerLite appears to be more than simply an automated email list service.
How does MailerLite work? Well, in simple words, it provides you tools to create attractive emails and automatically send them to your subscribers. But it also offers advanced marketing tricks and ways to analyze your audience.
This product has very comfortable controls, that help you to make the best out of email marketing. It offers a drag-and-drop campaign creator along with HTML option, well-designed templates, as well as marketing tools such as landing pages, A/B testing, and reports to monitor your traffic.
This automated email list service can be incredibly useful, as it may help you reach your clients quickly and effectively.
But in order to really know how good MailerLite is, let's dive in a little deeper. For this MailerLite review let's see its pricing, features and evaluate the overall user experience.
MailerLite offers plans starting at $7/mo (with a yearly subscription) and you also can use it for free. All of the plans have unlimited campaigns, but the number of subscribers differs.
First, the Free plan. You can use it as long as it suits your needs. And with that, you get an unlimited amount of campaigns, up to 1000 subscribers, and 24/7 support (chat or email). Of course, your free account can be easily upgraded if needed.
And of course, with a free plan, there is a MailerLite logo on your emails. But it's not too overwhelming.
Now about the Business plans. The price of these increase along with the number of your subscribers. But same as with the free plan, the amount of emails is unlimited.
And this is really great - many other AMS (Automated Mail Services) companies scale both subscribers and number of emails.
This way, MailerLite grows with you. You can start with small business having less than 1000 recipients, and everything is completely free of charge. And when you find success in your projects, updating your plan will be easy and simple. Hey, if you get to 1,000 people waiting for your every post, $10 a month is perfectly alright.
You can make payments monthly or yearly. Naturally, the yearly subscription is cheaper. Although you have to pay the price upfront, you save up %30 in the long run!
And the amount of subscribers isn't the only factor that changes. In addition to the feature base of the Free plan, with the paid plans you get much more.
Here you can make your campaigns with the HTML editor or rich text editor, for the drag-and-drop builder you get even more newsletter templates. Then you can also add pop-ups and landing pages. To better reach your customers, you have the auto resend option or deliver by time zone.
Moreover, there are ways to track your results. Here you'll find reports, click maps and opens by location - this way you can see which regions have the most customers for your business.
Now to expand your pool of subscribers, you can use that long list of integrations. Connect your account with social media, eCommerce, and other platforms to reach your audience.
And if you want even more improvements, MailerLite has add-ons. Those seem to have bigger businesses in mind as they are quite pricey. You can get a custom design template ($100/mo), a dedicated IP ($50/mo), and premium support ($100/mo) that answers with no wait time and provides you with a dedicated manager to improve your marketing.
Overall, for the price tag, MailerLite has a decent list of features to use. And with the provided tools you can easily control and improve your marketing.
MailerLite Drag-And-Drop Creator
The MailerLite platform is very intuitive and easy to use. Let's go from the start.
After completing the simple sign up (Username, Password, Company name, etc), you must complete account approval steps. This only takes a couple of minutes to go through and it's to ensure that the account will not be used for phishing or any type of spam.
And then you can go to the dashboard.
Add your subscribers, check out integrations, and of course, set up a campaign. Compose a letter that includes information you want to share with your subscribers.
That could be promos, updates on your projects, invites to events, etc. Pretty standard stuff to be fair - but the more we look into the way MailerLite works, the more we can see the thought they have put into this.
Choosing a campaign type comes first. You have the choice between a regular campaign, an A/B split, auto resend, and RSS campaigns.
Choose how you want to create the campaign
To begin with, you get three nice options when starting up with your campaign. A drag & drop editor, a rich text editor, and an HTML editor, too. This way the platform is ready for various users - from newbies to web developers, anyone can make a great looking template with MailerLite.
For this MailerLite review, let's go with the easiest and most popular: drag-and-drop. Here you see the email and the simplified editing menu in one window.
Choose content blocks, add your text and images, pick the style, adjust it how you like, and see the changes right in the screen.
There are plenty of block types. Starting with header styles, you also get options for text and images placement, make surveys, or even add a counting clock for your special offer. Also, you can insert posts from Twitter, Instagram, and Facebook. Or add a section with the product from your eCommerce. There are many well thought possibilities!
You quickly start to see that using MailerLite is very user-friendly. And you can switch to mobile version mode to check how it looks.
Plenty of content and design options
Every time you add a module, you are able to edit it to your liking. You can pick from several templates and make changes within the template.
The images can be uploaded from Google drive or directly from your computer. Also, you can pick photos from Unsplash stock library as well as Giphy.
Another thing, there's a built-in image editor. And it has pretty extensive options - you can add filters, set up sharpness, saturation and so on. Also, there is the "Enhance" option that auto-edits the image.
And you have a file manager here, so all the material you use is collected in one place.
The designs are responsive and you see the results as your customers will. Also, a small note from the customer point of view - the unsubscribe button actually works. Although you would never want to lose subscribers, you also don't want to upset those who choose to unsubscribe and get the emails anyway. MailerLite has all features functioning as it should.
On the other hand, the templates don't leave you much freedom in changing the design. The sections have their strict guidelines, and although you can customize pieces, sometimes you might feel too limited.
But of course, if you want to have full control of each line and dot, you can go with HTML or rich text editor.
The drag-and-drop equips you with editing tools in the frames of the given template to actually simplify the process of designing your emails. And those templates are really well designed!
Generally, the MailerLite drag-and-drop builder is a great tool. It takes you 5 minutes to create a simple letter and publish it, so working with this platform is certainly a great experience.
How Does MailerLite Perform?
For this MailerLite review, we also need a test drive sending actual emails. Does the product work as described? In short: Yes! We used the Mail-Tester tool, which evaluates the score of an email being sent.
It checks things like SPAM rating, how fast the email arrives if links are broken and a few more things which determine how good a mailing service is. And MailerLite did not disappoint.
Perfect score! MailerLite ticked every single box possible and passed this testing with flying colors!
MailerLite Customer Support is Brilliant
Any company is only as good as its support. So in this MailerLite review, I was very eager to go and test its support.
My chat was connected in 30 seconds. I asked if it was possible to get a simple URL embed code, for me to place into a sign-up form that I have already created.
And well, it worked! I followed the video tutorial, and simply took the code from MailerLite, threw it into my HTML page file and boom, works like a charm.
The whole support session was professional and friendly, not to mention fast. Also, it is worth mentioning, the chat is available all the time, for both registered and unregistered users.
Another thing, MailerLite has a really great knowledge base. There is a wide range of topics covered and easy to find detailed instructions to help you out.
Overall, MailerLite has great customer support, combining the live support and knowledge base.
MailerLite Compares Well To The Competition
Looking through our MailerLite review, you can see that MailerLite really does stand out in terms of simplicity - especially in user experience and user interface design. There are plenty of features for almost all of your needs.
MailerLite does lack some advanced things that some of the competition includes, like advanced reporting or API integrations. However, for anything other than the most advanced and picky users, this shouldn't be a problem at all.
We also have to keep in mind that for a free plan to cater to over 1000 subscribers and an unlimited number of emails is almost unheard of. Even if you get to the point with your business that the 1000 subscriber free plan isn't enough for you, then as you've seen above, MailerLite's pricing plans are fairly priced, too.
In addition, the "Forever Free" plan includes all the same features as the paid plans do. The only thing you won't have included in the paid plans is the small MailerLite logo at the bottom of any email you send out.
That shouldn't be a problem - especially, considering that for what you get, a $10 paid plan still offers really decent value. But of course, no comparison with the competition can be completed without mentioning the elephan- er, monkey in the room.
MailerLite vs MailChimp
Despite the world going bananas for MailChimp, MailerLite is not monkeying around. When comparing MailerLite to the overlord of the industry that is MailChimp, you can see that the two have a lot of similarities. For starters, here are the plans MailChimp offers:
There is a "Forever Free" plan as well - however, MailChimp limits the number of emails you can send. Furthermore, the prices keep increasing in a far bigger fashion than MailerLite offers.
- For 1500 subscribers, MailerLite charges $15/mo, while MailChimp charges $19.99/mo, depending on how many emails you want to send.
- For 2500 subscribers, MailerLite still charges $15 a month, while MailChimp now costs $29.99/mo.
The difference in mindsets here is staggering: both companies charge as you improve. Yet in a MailerLite vs MailChimp fight the latter wins. MailChimp offers way bigger tiers - so you can better plan your finances as you won't need to allocate additional dozens of dollars once your campaign gets an extra several hundred subscribers.
Another interesting thing I noticed in this MailerLite review here is support. I have attempted to do the same "HTML button link" trick in MailChimp. While I managed to eventually add a code to the existing newsletter button, the customer service wasn't being as helpful. First things first, there is no actual live chat you can use.
See what I mean? There is a real lack of dedicated support from MailChimp. A lot of the stuff is covered via the knowledge base. And the MailChimp community is pretty big, so there are enough tutorials and videos all over the internet.
However, it can't match a dedicated video channel and customer service agents which help you all the way through.
Despite being way smaller than MailChimp, MailerLite matches its nemesis on features, offers more flexible pricing and takes it all with advanced customer support.
A bigger community definitely helps MailChimp stay in the lead but to be fair, MailerLite vs MailChimp is a very close battle. And as a matter of fact, MailerLite is as good as anyone.
MailerLite Review - Is It Worth It?
You can't really go wrong with MailerLite. It is suited for users of various goals and skill levels. Nearly every desired email marketing feature is included, the pricing is very competitive and if something goes wrong - there's 24/7 chat support that responds in seconds.
There are so many competitors in the automated email game right now, so finding the best one can be tricky, but MailerLite is definitely worth trying out. Especially when you can do it for free!