I will start with the basics. What's SendPulse in general? To be concise, SendPulse is an integrated marketing platform, offering a great variety of features which will help you reach your audience on all devices. Via Emails, SMS, Web Push, SMTP and some more.
In my SendPulse review, I'll take a look at these features, test some of them in various severe conditions (like without having my morning coffee) and provide you with the staggering conclusion!
Fasten your seatbelts, because we are going to start the run with...
SendPulse Review - Services and Features
SendPulse has a plenty to offer, so let's take a look at their services and features:
SendPulse Pride - Email service
Email marketing is still an essential way to reach your target audience. And for your successful email marketing SendPulse offers these features:
Drag and drop email editor -You can create your email templates without any special knowledge (for example coding). By clicking, dragging and dropping you can modify your template's size, color, style. If you want to add YouTube video, just paste the link and the video preview will load automatically.
Automation 360 - With Automation 360 you can set up email send-outs, web push notifications and SMS flows depending on various events and user behavior.
Subscriber rating - this feature will analyze the activity of your subscribers and use a personal approach working with them. This rating will be calculated based on the subscriber activity during the last 60 days. This will let you increase the target audience's participation.
Statistics - Stats on opens and clicks so you can stalk your clients and improve your email campaigns. Good feature to see what's engaging and why.
Email personalization - a nice personal touch for your customers. Address them by name, nickname, father's name, diminutives - you name it. Add information about them in replaceable fields and let the SendPulse do the rest.
Subscription forms - You can create personalized subscription forms with recognizable elements and colors of your brand. If you are a little bit lazy, you can just choose a predesigned form and change it when you are less lazy (or just ask someone else to change it).
Easy-to-use mobile app - Access your campaign via mobile apps for iOS and Android. Add new subscribers, send newsletters, evaluate results and create campaigns.
And there are even more additional features, worth mentioning:
- Resend to reopen - resend an email with a new subject line for everyone who failed to open the previous one.
- Segmentation - send emails targeting specific audiences, based on gender, age, location, etc.
- A/B Testing - send several version of an email to test which version receives better results.
- User access levels - exclude access areas that you don't want other colleagues to wander in.
Web Push Notifications Service
Web Push notifications have some interesting features to look at too:
Push notifications on smartphones - Instant push notifications on your subscribers' phones. BAM! You've just reached your customers wherever they are - movie theatre, wedding, gym. You name it.
Browser notifications - This is a great solution to inform your customers about news, sales, and other important events. Just send all the information straight to the browsers of your customers.
Custom subscription requests - you can choose when you want to show requests: right after opening the website, after spending some time on it or after clicking link or button.
Web push automations - The automated flow of push notifications for new subscribers or after new entries are added to an RSS feed. With this feature you can set up email send-out, web push notifications, and SMS flows depending on the actions your users take.
By the way, Web Push Notification service is free to use for a lifetime!
SMS Messaging Service
With this bulk SMS service, you can raise your brand awareness or just send "Look behind you!" at the 200-500 SMS per second speed! Think about all the possibilities!
You can change the Sender name, Schedule SMS, add recipients Personal information. These features are similar as seen in the Email service section above, so I will not go into detail.
Also, there are some more useful features for SMS sending, including:
SMTP For Transactional Emails
This service gives you the ability to integrate SendPulse SMTP (Simple Mail Transfer Protocol) into your own online system. You'll get detailed API documentation and in your personal account, you'll find all the personal settings needed for SMTP server.
Features of SMTP service are:
SendPulse Viber Message Service
You can also send all types of messages and make phone calls with Viber service. The thing is that your audience has to be registered Viber users. Maybe it's a useful service in general but personally, I don't use Viber. I tried it for maybe half of the year and then decided that using Facebook messenger is way easier to me. But that's only my preference.
On the other hand, Viber is way more flexible than SMS messaging. The number of characters is 6 times greater when using Viber and in lots of instances, it may be cheaper as you pay only for received messages.
SendPulse Campaign Pricing
Let's go to the most interesting part for most readers - pricing. The first thing that I've noticed is a really generous free monthly subscription count:
2500! That's unselfish. For example, MailerLite is free until you reach 1000 subscribers and even MailChimp is behind, being free for up to 2000 subscribers. In my honest opinion, SendPulse is pretty impressive at this point.
Of course, if your business is inflating, the price will go up:
|Number of subscriptions||Price per month (billed yearly)|
|10,001 - 12,000||$48.8|
|100,001 - 125,001||$306.4|
|500,00 - 600,000||$801.6|
|1,000,001 - 1,250,000||$1,611.2|
|4,000,001 - 5,000,000||$5,600|
Note that these prices are for the yearly cycle, with 20% discount. If you want to pay per month it will increase noticeably:
|Number of subscriptions||Price per month (billed monthly)|
|10,001 - 12,000||$61|
|100,001 - 125,001||$383|
|500,00 - 600,000||$1,002|
|1,000,001 - 1,250,000||$2,014|
|4,000,001 - 5,000,000||$7,000|
Also, SendPulse offer VIP plan if you have over 1 million subscribers. They keep it a secret and you do need to contact the sales team to discover the Special Offer. Sadly, I have only 900+ followers on Facebook, so I don't deserve to be any kind of VIP yet...
I will quickly go through pricing for other services as in my SendPulse review I'm most interested in Emailing marketing.
SMS plans depend on rates for each country. For example, it's $0.022 for 1 SMS in the US:
Viber campaign pricing also depends on each country's rates. As we can see it's considerably cheaper than SMS:
SendPulse Review - Mailing Campaign Test
In this part of SendPulse review, I'll be the test rabbit and will try their main feature - email service. Yes, I'm scared but my job is to put myself in various dangerous situations for the good of the humanity!
To this day the most popular marketing approach is via emails, so I decided to give it a try! No surprise that you have to begin with registration. After putting some very delicate information into registration form (just signed up with Facebook) I'm sent to the SendPulse service dashboard:
Here I can create my campaigns and if I am not sure what to do, there's a short video for every step of Getting started.
First, I need to create a mailing list of all the people that may be interested in my product or services. To do so I can upload a file with a list, copy&paste the list, write manually one by one or even import from other email marketing providers:
In the mailing list, I've entered emails of my friends, mail-tester email and, of course, my personal. Just to personally see how it looks, not because I'm lonely and have to send messages to myself.
After importing my emails list I need to create a beautiful email message. I can make it myself, select from free templates, or use already-made HTML-template. This will be used for my awesome campaign.
Sending cat pictures is always a good choice and while I'm trying my bulk email software on friends, I need to keep them happy and amused.
With drag and drop editor it took me just a couple minutes making something that I can use. In such a short time I've even added some pictures and links.
Just keep in mind that before sending your email campaign, check if it'll go through spam filters. There are lots of articles and mail testers that'll help your messages to not end up in the spam folder.
If your subject line sounds like: SAVE BIG MONEY! ORDER TODAY! Remove wrinkles now! Satisfaction guaranteed! there's a possibility that no one will ever read it. Add some emojis and colors for guaranteed failure!
Also, you can preview your masterpiece before sending it to all recipients. And I highly recommend sending a test email beforehand.
Finally, it's all done!
SendPulse Review - Campaign Results
After your campaign is reviewed and sent, you'll instantly get campaign statistics. You will see how many emails were delivered, opened and how many times the links were clicked:
Also, you can see how many times your emails were opened by location (country and city), devices (type, platform, and browser), to see error statistics. What looked really interesting and useful for me is clicks map. It shows which links your recipient clicked and how many times:
As we can see, the link to a very funny video was clicked three times, the link to my facebook page was clicked once and SendPulse ad was also clicked one time. When sending multiple campaigns you can track which links are interesting to your clients and what makes them want to click on the link. A very useful feature, indeed.
Another great thing is that SendPulse managed to go through the spam filters provided by various web hosting providers. Although it may be a little bit trickier with free email hosting services, like Gmail as it can end up in the spam folder.
Moreover, I tested this emailing tool by sending email to the mail-tester for spam check and it got a nearly perfect result. The problem may be with the content of the letter (my bad, too many pictures), but not with the SendPulse.
Responsive SendPulse Support
During my SendPulse review, I had some questions and decided that it'll be more interesting not to look for answers myself but to contact the support. For testing purposes also. And the results were outstanding!
The live chat is working without any problems - all three times I contacted them it took nearly a minute for someone to respond. And the support team was really helpful, polite and well-informed:
I had questions about changing the currency, location settings and how to avoid being sent to spam folder - all these questions were a piece of cakes for the team. Good job, guys!
Should You Try SendPulse?
The answer is - yes! There aren't many reasons why you shouldn't. They offer a free trial and you can try almost everything before reaching for your wallet. Of course, the free trial will come with some ads, but in most instances, they are barely visible.
To sum up - the interface is really easy to use and convenient. Everything is where it's supposed to be and you are provided with a variety of templates. You can use them freely or just get inspiration from. The free plan is really generous, offering complete statistics, full support and a huge quantity of recipients - up to 2500.
Just try all the services for yourself and you may realize, that SendPulse can make your life way simpler.