WordPress Developer Salary: What Can You Expect?


Dani Nolan


2019 September 2nd


Learning to code and create beautiful websites now is easier than ever. And with everybody going online, it looks like coding websites is a great choice for your next career move.

The biggest name in the market is WordPress, as a content management system, it's used by about 34% of websites online. WordPress is a rather easy tool to use, and you can even create a free WordPress website.

Even with all that, the need for unique themes, plugins and custom websites is on the rise.

It's not just popular CMS for creators, it's also easy to understand and control for the user, so WordPress developer salary is an important question for everyone.

Let's look at all the data, and see just how much WordPress developers make.

What Does a WordPress Developer Do?

WordPress developer is someone who codes or designs using the WordPress CMS. Developers can work with improving the system or creating new plugins and themes. And it's not just working with WordPress core itself. You can also use the tools to create original websites and products.

But with that said, there is a bit more to the term WordPress developer. Your salary mostly depends on what kind of developer you are. It might sound a bit confusing but stay with me for a bit.

We can split WordPress Developers into 3 categories: Programmer, designer, and implementer. A programmer is someone who codes custom solutions, such as plugins and themes for WordPress. They need to be highly skilled in PHP, HTML, and CSS to build functionality and work with the core code.

WordPress designer - a person that transforms your website into an aesthetically looking one. They use design software to creates a unique website style. WordPress implementer is someone who sets-up WordPress itself, creates functionality and content using existing tools.

That said, the more you do, the more you get paid. WordPress programmers will have a much bigger salary offers compared to WordPress implementers.

However, there is some common ground between all groups. Many WordPress developers actually take care of the design, code, and implementation side of the website.

The Average WordPress Developer Salary

As of 2019, the average salary of a professional WordPress developer in the USA is $64,895 a year. That's nearly $20,000 more than the average income in the United States, which in 2019 is $46,800. Your salary can go up to as high as $150,000 a year depending on your expertise.

These numbers (and most other in this article) is based on 4 salary reports:

Glassdoor - reported an average salary of $61,083/yr;
Neuv00 - reported an average salary of $72,750/yr;
ZipRecruiter - reported an average salary of $74,749/yr;
Payscale - reported an average salary of $51,000/yr;

However, these numbers don’t show the real picture - they only present the median, including junior, mid-level, and senior developers across the country.

The most important factor in your salary will be your experience. A junior WordPress developer who’s starting out is expected to make around $34,000/year.

But there isn't really a ceiling here, the more you learn and grow the bigger your salary will become. Senior-level developers can make up to $156,000 a year.

The country you decide to work in will also have a huge impact on your salary. WordPress has connected developers from all around the world, but there are two most prominent locations - the US and Europe. 

If we take a look at Europe first, we can find salary data from 5 countries. Below, we can see the salary for entry-level positions, giving you a good starting salary point.

Spain offers the lowest pay for your work, while Denmark offers nearly twice that amount. We need to remember that taxes and living prices in every country is different.

When looking at the United States, a WordPress developer salary can range highly by the state your working in. Below, you can see all the info about different state salaries based on the Neuvoo report.

Also, the income tax differs in each state: you would get less after taxes in, let's say, New York (where total tax is 22.4%) than in Texas (17.5% tax). 

Your paycheck can be influenced not only by the states but also by the city you work in. A professional working in a big city will earn more than someone working from a remote location. 

Seems that the best region for WordPress professionals in the US is Massachusetts - developers who reside in this state earn the most ($117,000/year), with New York ($110,000/year) and Delaware ($95,000) coming in second and third respectively.

All things considered, WordPress developer salary varies greatly between different regions, states and the actual work you do. But the avarage of $64,895 a year is a promising number.

The Average WordPress Developer Salary Per Hour

While the salary per year is important, salary per hour can also be a great indicator for us. The average salary per hour in the USA is about $30 an hour. And most freelancing platforms range from $10 to $90.

Why is it important?

Well, being a developer is a versatile profession, you always have an option to have a few side projects or do freelance work.

There are a lot of websites that connect developers and clients from all over the world. A few of these that might be interesting to you: Upwork, fiver, and codable.

All of these platforms allow you to work from anywhere in the world, and they give you the freedom to get as much work as you want to do. But the best thing is that you can charge what you want for your work.

Freelancing is a great way to earn some extra money or even a full salary. And you don't even need to live in a high paying locations.

All in All, What Salary Can a WordPress Developer Expect?

In The US, the salary of around $64,895/year seems to be the median. For freelancers, the hourly rate fluctuates between $10 up to $90 per hour.

In Europe, Denmark seems to be the sweet spot for WordPress developers, while Spain falls a bit short.

An experienced developer will be looking at a $120,000+/year paycheck. If you’re working on becoming a WordPress developer superstar, the pay might be even bigger.

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