How to Install Google Analytics on WordPress


Dani Nolan


2019 February 11th


If you're looking to understand your site's visitors and target market better, it's always a good idea to look at as much data as possible.

Google Analytics provides website owners with the ability to view information about visitor volume, visitor location, e-commerce data, and more.

While you can add Google Analytics to WordPress without a plugin, I don't recommend that you do so. Not only does it require experience with coding, but it also means that your Google Analytics code will be deleted anytime you update or change your theme.

So, let's have a look at the most convenient method of getting everything done.

Here is how to install Google Analytics on WordPress:

  • Step 1: Sign up to Google Analytics
  • Step 2: Enter the account information
  • Step 3: Download and activate the MonsterInsights plugin
  • Step 4: Select website category
  • Step 5: Connect to MonsterInsights
  • Step 6: Select your profile type and proceed
  • Step 7: Choose your settings

Step 1: Sign Up to Google Analytics

First, you're gonna need to log in to your Google account or create a new one. You can do this by selecting 'Sign In' on the top right-hand corner of your Google homepage. Once you're prompted to sign in, click on 'Create Account' on the bottom left-hand side of the page.

After you've created your Google account, it's time to create your personal Google Analytics profile. Head to and click 'Sign Up' on the right-hand side of the page.

How to Install Google Analytics on WordPress Google Analytics Signup

Step 2: Enter the Account Information

How_to_Install-Google_Analytics_on_WordPress_Google_Analytics_Setup-800x456Next, you'll be prompted to enter your desired account information into the fields on the sign-up page.

Here, you'll need to enter some information - account name, website name, and the URL of the website that you want Google Analytics to track.

Once you're done entering this information, scroll down to the bottom of the page and click 'Get Tracking ID.'

You'll also be prompted to approve the 'Terms and Conditions' once you request the tracking ID.

After you accept these conditions, you'll be redirected to a homepage that displays your tracking number.

Step 3: Download and Activate the 'MonsterInsights' Plugin

Now that you have a Google Analytics tracking ID, it's time to head to your WordPress homepage and begin the process of installing the right plugin. Start by scrolling your mouse over the 'Plugins' tab on the main left-hand side dashboard. Once the sub-menu appears, click 'Add New' to redirect yourself to the WordPress plugin database.

How to Install Google Analytics on WordPress Plugins

In the top right-hand side of the search page, you'll see a search bar that you can use to find plugins in the database. Search for 'MonsterInsights.'

How to Install Google Analytics on WordPress Plugin Search

Once 'MonsterInsights' appears below the search bar, click 'Install' to begin the installation process.

How to Install Google Analytics on WordPress MonsterInsights Install and Activate

After a few seconds, the plugin will finish installing and an 'Activate' button will replace the 'Install' button. Click 'Activate' to complete the plugin's activation.

Disclaimer: If you want to use the MonsterInsights plugin for WordPress, it's essential you choose the plugin displayed in the image below.

A bunch of unrelated plugins will likely appear when you enter your search in the search bar.

Step 4: Select Website Category

After you activate the plugin, the MonsterInsights setup wizard will automatically load.

Unlike most plugins, MonsterInsights automatically prompts you to set up its platform. First, you'll need to select your type of website: business website, publisher (blog), or eCommerce. Click 'Save and Continue' once you make your choice.

Step 5: Connect to MonsterInsights

MonsterInsights will then provide you with a list of the permissions it needs to function as a plugin. Click 'Allow' to proceed.

Next, you'll be prompted to connect MonsterInsights to your website. Click 'Connect MonsterInsights.'

How to Install Google Analytics on WordPress Connect MonsterInsights

Step 6: Select Your Profile Type and Proceed

Next, select the type of profile type you want from the dropdown menu and click 'Complete Connection.'

How to Install Google Analytics on WordPress Profile Type

Step 7: Choose Your Settings

After this, you'll find yourself at a long list of settings. You can customize these to have your plugin track different types of data. Go through each option individually and determine how you want Google Analytics to function on your page. At the bottom, click 'Save and continue' to proceed.

How to Install Google Analytics on WordPress MonsterInsights Settings

You'll need to click through two more pages to get to the final component of the sign-up process. These steps are trying to sell upgrades or add-ons that can improve the functionality of your plugin.

If you don't want to upgrade your plugin at the time, skip these steps. On the last page, click 'Finish Setup & Exit Wizard.'

How to Install Google Analytics on WordPress Finish Setup

All done!

Additional Steps: Viewing Your Data on Google Analytics

Now that you know how to install Google Analytics on WordPress, it's time to view your data. While you can always use MonsterInsights to access your data for your WordPress site, you're also able to find your information on your Google Analytics account. Let's take a look at how to access your data directly through Google.

Keep in mind, you can access this data regardless of how you've installed Google Analytics on your site.

1. Head to Google Analytics

Start the process by heading to and signing into your Google account. If you're already signed in, you'll automatically enter your profile page.

2. Control Your Data From the Side-Menu

On the left-hand side of your homepage, you'll be able to access a wide variety of different Google Analytics features. You can customize your settings by clicking the 'Customization' button. You can also access reports on a wide range of different topics, including your audience, acquisition, behavior, conversions, and more.

How to Install Google Analytics WordPress Google Analytics Data

Your homepage also has information about users, bounce rate, and more. Keep in mind, it often takes around 24 hours for data to enter the Google Analytics system. It won't show up immediately.

You can also access information through the MonsterInsights portal on WordPress if you do decide to use my "how to install Google Analytics on WordPress" tutorial.

Installing Google Analytics on WordPress: A Simple Procedure

As you can see, setting up Google Analytics on WordPress is much easier than it sounds.

Considering you know how to install Google Analytics on WordPress, it's important to take advantage of this excellent platform. If you want to run a successful online store or blog, it's critical that you understand your target market.

Google Analytics can help you understand where your traffic comes from and how effective your conversion rate is.

Most of the top businesses in the world use Google Analytics to monitor the performance of their websites. Don’t' sell yourself short!

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