There's a reason why almost all successful businesses have a great website, and that's because it's a great way to build a brand and attract customers.
As the numbers show - it's no different in the real estate business.
Last year alone, 51% of people found the home they purchased online, which is 25% more than people who looked in an agency - the proof is in the pudding.
So, to help set up your website, I have analyzed dozens of the best real estate website builder services. And here are the five top options, in no particular order:
- Wix: Numerous Real Estate Website Builder Templates
- Squarespace: Unique Real Estate Websites
- GoCentral: Easy to Use Website Builder
- Placester: Dedicated Real Estate Website Creator
Free plans are available
Recommended for: users who want real estate templates and third-party real estate apps.
It's extremely versatile and has over 10 templates designed specifically for real estate businesses, from luxury villas to rooftop terraces.
Each template includes a list of great features, including dynamic forms, contact maps, and online booking forms.
The interface itself is intuitive and simple to use, which is perfect for users who have little or no technical knowledge.
And what's more, Wix is fully responsive so your website will look great on all devices. All Wix plans also include SEO tools, which will help your brand gain recognition by appearing higher on search engine results pages. With all these features, there's no doubt that you'll be able to build one of the best real estate websites for agents.
Wix for Real Estate - Pricing
Well, Wix actually offers a free plan, which is a great chance for users to familiarise themselves with its interface.
However, to create and host a professional website, I would recommend upgrading to the $10/month Combo plan as it removes Wix ads and allows you to use your own custom domain.
- Premium support
- Real estate template
- Drag and drop editor
- Steeper learning curve than platforms like GoCentral
Prices start at $12/month
Recommended for: users who want a unique looking website.
And it has a handful of templates specifically designed for this industry. Each template is fully responsive, which means users on any device will have a clean, clear view of your site.
Squarespace also provides some excellent SEO tools to get your website noticed. Another way to do this is by using its social media integrations; share buttons are included which allow your visitors to share your content.
How Costly Are Good Looks Offered by Squarespace?
Squarespace offers its customers four paid plans that cost between $12.00 and $40.00/month. All of the plans available have no limits on your sites storage or bandwidth.
For small businesses who want to build and host a professional looking website, I would recommend the $18/month Business plan. It includes a free custom domain, SSL security, unlimited contributors, fully integrated e-commerce, and unlimited bandwidth and storage.
- Stunning templates for real estate
- 24/7 customer support
- Social integration
- SEO tools to build your business
- Steeper learning curve
- Some coding knowledge is needed
Prices start at $5.99/month
Recommended for: users who want a website up and running quickly.
GoCentral is an easy to use website builder that has been created by the hosting provider 'GoDaddy'. It uses a swipe-to-style interface that has been likened to a drag and drop editor that we are so used to seeing.
GoCentral provides hundreds of templates, over a dozen are designed specifically for real estate businesses. It's easy to customize your site thanks to a simple and user-friendly interface.
One of the reasons why GoCentral has become so popular is that it gives the user to option to have their website design built for them automatically - a little bit like the Wix ADI feature!
Another interesting similarity between the two is that GoCentral uses an online appointments feature which will no doubt come in handy for real estate businesses. In addition to this, GoCentral provides the user with SEO tools to build your business and fill those appointment slots.
GoCentral Hosting & Pricing
GoCentral offers four paid plans, they range from $5.99 - $29.99 and all include hosting.
For smaller agencies, I would recommend the $9.99/month Business plan which includes SSL security, PayPal buttons and SEO tools. Alternatively, consider the $14.99/month Business plus plan which comes with email marketing, social media integration, share content to Facebook, and appointments feature.
- Easy-to-use builder
- 24/7 customer support
- 1-month free trial with all plans
- Fewer customization options
- Some designs seem a little dated
Prices start from $99.00/month
Recommended for: users who want a dedicated real estate website builder.
As you'd expect, all of the Placester templates are clean, professional, mobile-friendly, and perfect for selling properties - especially on the go.
Placester uses some impressive design features too, such as video backgrounds to give potential buyers a complete view of their potential home. You can also adjust the color scheme, add your brand logo and featured listings to create a professional design.
Here's an overview of its features:
- Landing pages allow you to create your own content and forms to suit your needs.
- Placester allows the user to edit page titles and meta descriptions to improve your SEO results.
- Social media sharing buttons are a great way for you and your visitors to share your content
- Collect valuable client feedback and publish success stories with RealSatisfied by Placester
There are also a number of useful apps available - such as blogging capabilities and home valuation tools.
How Much Placester Packages Cost?
Well, compared to the other plans, a lot.
The starter plan is the $99.99/month 'Agent Pro' + $99.99 set-up fee package. I must admit, the set-up fee does feel a little steep. However, it does include IDX integration set up, as well as support for the rest of your website.
- Phone and email support
- Specialist real estate templates
- Video tutorials
- Expensive set-up fee
- Steeper learning curve
- High price plans
How To Pick The Best Real Estate Website Builder?
To pick one winner out of these four real estate website hosting services is a tough decision to make. To help you make a decision here's what each builder does best:
- Wix would make the best choice for building a professional website on a budget.
- Squarespace is for users who want to showcase properties with immense image quality.
- GoCentral would suit small businesses who want to get their website up and running fast.
- Placester is suited for professional real estate businesses with more money and time to invest in their website.
If you have time and money to invest in a professional real estate website, Placester is the one for you. If you're a small business with a watchful eye on your income, but want a well-rounded website builder, consider Wix.
After testing dozens of realtor website builders, I decided that these are the best real estate website builders and hosting services. If you have some suggestions of your own, please share your opinions in the comments below!