If you own a small business, it's essential to build an online presence. Many modern consumers use the Internet as a primary resource when they look for products or services. So, whether you're running an eCommerce business or a brick-and-mortar store, a website is a perfect way to connect with customers.
And software, known as website builders, is a perfect way to build a website - even if you don't have any programming experience. You can use drag-and-drop design tools to build the perfect, professional-looking site for your company.
So, what's the best website builder for small business? These are the best 4:
- Weebly (Excellent features for eCommerce owners)
- Wix (Image-intensive websites, easy-to-use web builder)
- GoDaddy GoCentral (Easy-to-use web builder, excellent additional features)
- Squarespace (Sleek website design, excellent business features)
Prices start at: free
Recommended for: small business owners who want to build a highly-functional online store.
Weebly is the online site builder, recently purchased by the payment giant Square. And so, more than ever, Weebly is now focused on eCommerce stores. If you're planning to sell online, it's a brilliant option.
Weebly allows its small business users to create seamless online stores, manage inventory, integrate shipping, analyze sales data, and process transactions using Square. You can also choose from a range of excellent marketing tools to help promote your products. If you do also have a brick-and-mortar location, you can use Square to process transactions online and in-store.
Its design process is also extremely easy for those without coding experience. You can drag and drop items, set up a search bar on your site, edit images within the platform, and more. Weebly also has a support center that can help you find quick solutions for a variety of different problems. If you're looking to build an eCommerce platform, Weebly is the expert!
- Excellent for eCommerce sites
- Easy design processes
- Affordable price points
- Access to sales data
- Connected with top payment processor Square
- Mainly primed for eCommerce businesses
Prices start at: free
Recommended for: Those looking for the ultimate simple building experience
Wix is another popular website builder that is increasingly utilized by small business owners. Why? Well, Wix is known for being extremely easy to use. In fact, you can even allow its ADI website generator to build you a custom website - you'll just need to answer a few questions.
If you want to get your small business's website online quickly, this is one of your best options.
For small business owners, you can build an online store, utilize hundreds of business-oriented apps, create a business blog, and more. You can also make a website using both code and Wix's drag-and-drop website customizer. In addition, Wix provides mobile-friendly browsing.
Excellent for Image-Heavy Sites
If you look at a few examples of Wix sites, you'll notice they're often very image heavy. This is because Wix is excellent at providing templates and website structures that allow for the full display of impressive imagery. This is one of the primary reasons it is such a widely used platform by those in creative industries.
If you want to build an online portfolio of your business's work, Wix's impressive design options are just what you're looking for. Check out our these great website examples of sites made with Wix. They are very impressive - and a great source of inspiration.
- Easy design process with Wix ADI
- Excellent premium templates
- Mobile browser friendly
- Free option available
- Not as many design customization features as in some competitors
Prices start at $5.99 per month
Recommended for: Building drag-and-drop websites with plenty of add-on options.
GoDaddy is one of the world's most famous domain registrars. If you live in the United States, you're probably well aware of GoDaddy's massive commercial reach. Well, it's not only doing domains.
The company now also offers web hosting and website building services.
GoDaddy's website builder had a reputation for being clunky and outdated. But oh boy, have the things changed or what. Recent improvements to the platform appear to have brought it more up to speed. Now, the builder is known as GoCentral - and it's fast, attractive, and easy to use.
GoDaddy's website builder features include access to royalty-free imagery, easy-to-use templates and designs, extensive payment processing, and more. You can even use your business's website as a portal for clients to book appointments.
Excellent Domain Options
If you want to prevent other people from picking up your small business's website traffic, you'll need to purchase a range of domain extensions. GoDaddy has one of the largest domain name extension lists on the market. You can also take advantage of free domain name registrations with certain packages.
- A range of premium features
- Easy-to-build sites
- Access to hundreds of domain extensions
- Easy payment processing
- Seamless shipping integration
- Marketing tools for small business
- Some designs are a bit chunkier than competitor options
- Add-ons can increase the price quickly
Prices start at $12 per month
Recommended for: Small business owners who want an easy-to-use, beautiful website
If you're looking for a platform that can help you easily build an attractive, professional website, Squarespace is an excellent option.
You can use a drag-and-drop design tool that allows you to quickly pull together a custom webpage. Also, Wix provides a variety of free and premium templates to start building your site.
One of the primary benefits of working with Squarespace is the sleekness of its sites. Instead of clunky and feature-heavy websites, Squarespace provides users with minimalist and practical templates. It can help your visitors quickly locate the information they need. If you're running an eCommerce business, Squarespace has tools to help you better facilitate online transactions.
If you're new to creating websites, it's good to choose a site builder that offers strong customer support. At Squarespace, you'll benefit from access to a 24/7 customer care team. The company also has an excellent support center with detailed tutorials. You can use this to find answers to common questions.
The best website builder for small business should always include features that help you market your business. Connecting with customers via their computers and cellphones is the new frontier. It's good to know, then, that Squarespace has plenty of features that help you build email campaigns, integrate with social media ads, and analyze marketing performance.
- Sleek web design
- A range of premium templates
- Drag-and-drop design features
- Excellent eCommerce and online business features
- Excellent customer support with live chat
- Page speed sometimes not as fast as other site platforms
- Limited website editing options - can't change everything in your theme
Which Is the Best Website Builder for Small Business?
The best website builder for small business will depend on your preferences and needs. Below are the core features of each of the website builders mentioned on my list. Check them out:
- Weebly is best for those who want to develop an eCommerce platform that has powerful tools and payment processing options.
- Wix is best for small business owners who want a simple-to-make, highly customizable website.
- GoDaddy is best for those who want easy-to-build sites with a range of premium add-ons.
- Squarespace is best for small business owners who want a sleek, professional website design on an easy-to-use platform.
Do you use a different website builder for your small business? If so, comment below about your experiences using your site builder. We'd love to hear your thoughts.