As a therapist, it’s important that you have your own website. This is because it’ll make it easier for potential clients to find you. It’s also a great way to make a good first impression. However, therapist websites need to have certain features that other professionals wouldn’t.
Aside from making it easy for you and your existing clients to manage bookings, your website should also allow them to contact you with the click of just a few buttons. Furthermore, you could create a client section where they can access important and private personal information as well as notes from their sessions, for example.
So, how do you go about making a high-quality therapist website?
In this article, I’m going to tell you about the five best solutions for building a website for your practice. I’m also going to give you some tips which will highlight what some of the top therapist websites have in common. And in no particular order, here are the top web builders for the best therapist websites:
- WordPress.org (Best self-hosted solution)
- Wix (Best built-in SEO features)
- Weebly (Best for beginners)
- Squarespace (Best from a design perspective)
- Brighter Vision (Best managed services)
Price from: free
Recommended for: therapists wanting to maintain full control of their site.
If you’re a therapist with some basic experience using website builders then WordPress is the platform for you. While it can be challenging to get your head around if you’ve never used these types of solutions, it does give you full control of your website. Plus, it’s completely free. The only catch is that you’ll have to pay for premium web hosting.
What makes WordPress so good for therapists, counselors, and other professionals within this industry is the virtually limitless number of templates for you to choose from. Some of the best therapists websites made on WordPress use themes like Psychology Help, Psychiatrist, and MentalPress, just to name a few.
Aside from offering a selection of therapy-specific themes, WordPress allows you to customize every aspect of your site. Furthermore, you can add plugins to your website. These allow you to do everything from adding a calendar in order to take bookings to increasing your search engine ranking.
- Free to download and install
- Virtually unlimited number of themes
- More creative freedom and opportunities for growth
- WordPress gives you full control over your site
- You have to pay for hosting
- The learning curve can be steeper
- It’s your responsibility to keep everything up-to-date
Price from: free
Recommended for: users wanting extra support from both a design and SEO perspective.
Wix has become extremely popular over the past few years, most notably for its drag-and-drop editor. This feature allows you to move elements around on your website, thus giving you full control of where things appear and how users interact with them.
What's more, Wix is one of the best website builders for therapists because professionals love the platform’s therapy-specific templates. To view the therapy-specific templates the platform has to offer, all you have to do is navigate to Wix’s templates page and search for ‘Therapy’. You can also navigate through the 'Consulting & Coaching' section of the templates.
While Wix’s industry-specific templates are great, what I like most is its wizards. Wix has a design wizard called ADI that creates a website for you in a matter of minutes by simply asking you a few questions about your business and website goals.
Moreover, the platform has an SEO wizard that can help you optimize your pages to rank higher on search engines.
- Plenty of industry-specific templates to choose from
- Easy-to-use drag-and-drop editor
- Two helpful tools to help you design and optimize your site
- You can’t change your template once you choose one
- The basic plan doesn’t include a domain name
Price from: free
Recommended for: users with no experience in designing a website.
Weebly is among the most simple to use solutions available. With this in mind, it’s especially good for novices who want to get their website up and running without having to spend months in front of their screen. The platform is great for building therapist websites because, similarly to its aforementioned counterparts, it has a selection of themes for you to choose from.
The only downfall is that you will have to scour through the themes blindly before finding the right one. Unlike Wix and WordPress, Weebly doesn’t have a selection of themes dedicated to therapists. That said, by navigating to the ‘Business’ section of the templates, you’ll find plenty to choose from.
What makes Weebly stand out from the crowd, however, is that you can edit the source code of your theme. While this is only applicable to those with coding knowledge, it does give you plenty of creative freedom to adapt your theme to suit your needs. Furthermore, you can edit your website while on the go thanks to Weebly’s mobile application.
- Simple to use and intuitive interface
- Flexible and stylish templates
- Mobile editor available
- No therapist-specific templates
- A limited number of overall templates
Price from: $12/month
Recommended for: users wanting to put a lot of focus on the design-side of their site.
Squarespace is famous for allowing professionals to create beautiful websites. The platform has a stunning selection of templates for you to choose from, built with the latest design trends in mind. Aside from being mobile responsive, your personal practice website will have a professional look, thus further enhancing your reputation.
Squarespace does have fewer templates to choose from and none of these are designed specifically for therapists.
That said, themes such as Keene, Mojave, and Stella, for example, all allow you to market your services, tell visitors about your practice, and even book appointments.
Moreover, all these themes come with a style editor which will allow you to change the colors, fonts, and various other features within your template. You can also make changes on your live website so that you can see exactly what you’re editing.
- All templates are built with the latest design trends in mind
- All themes come with a style editor
- Option to make changes on your live website
- Fewer themes to choose from
- The website editor can be challenging to wrap your head around
Price from: $59/month
Recommended for: users wanting an agency-style service package.
Brighter Vision isn’t a website builder as such. Instead, it’s a web solutions agency aimed specifically at therapists.
Aside from creating a unique and mobile friendly website just for you, the agency will power this website with the strongest online marketing features for therapists. Plus, each website comes with SEO help and tech support.
The company has a large portfolio on its site showcasing all the website they’ve designed for therapists, consultants, counselors, and more. Additionally, you can choose from a selection of design templates by filtering through theme styles, colors, imagery, and your practice’s specialty. Once you have a template in mind, the agency will create a unique website just for you.
- Each plan gives you a custom-built website
- You’re not responsible for any of the design process
- Each plan includes SEO support
- The company specializes in designing websites just for therapists
- Plans are considerably more expensive
- You won’t have as much control over your site’s functionalities
Which Is the Best Solution for Therapist Websites?
When contemplating which web building solution to use for your therapist website, make sure to weigh up the pros and cons of building one yourself vs hiring an agency to do the job for you. In the meantime, here are my final thoughts:
- WordPress.org is the best self-hosted solution that gives you the most creative freedom.
- Wix is best if you want a wizard to help you with the design and SEO for your site.
- Weebly is best if you’re completely new to creating websites.
- Squarespace is best if you want to put more focus on the design elements of your site.
- Brighter Vision is best if you want an agency service that specializes in creating websites for therapists.
Additional Tips on Creating a Great Therapist Website
Whichever web building solution you go for, it’s important that you do some planning first. Before getting started, do some market research to find out what your customers want to achieve when using your website. This will depend on the type of therapy services you offer.
However, your clients should be able to find out more about you and your expertise. They should also be able to get in touch with you or even book appointments.
The best therapy websites have a sitemap that includes all the pages you’ll have on your website.
This will help you gain more insight into the structure of your site. Moreover, you’ll be able to see how much content you need to write for each page. Last but not least, don’t forget about adding media to your site. You also want to display your logo somewhere prominent on your pages.
Do you have other tips on how to design therapist websites? Maybe you have a preferred website builder in mind? If so, tell me more about your experience by leaving a comment in the box below.