Some Wix website SEO problems included a poor URL structure and inability to add alternative text to images.
Additionally, Wix’s blog feature wouldn’t allow you to add meta descriptions and various other elements that are important for SEO. The website builder was also based on Flash technology, a big no-no with the likes of Google, Bing, Yahoo, and other search engines.
Luckily, Wix has been working hard and all the issues listed above are no longer a problem.
In fact, Wix subscriptions now come with some great SEO features.
You can also install some of the platform’s add-ons for a more in-depth SEO strategy.
So - let's review Wix SEO with a fresh look and give it another shot. Let's do a full Wix SEO review and highlight some of the platform’s main features.
Wix’s Built-In SEO Features
As with most website builders, Wix comes with a long list of built-in SEO features that you can use on every page and blog post. Here are some of them:
Titles and Headings
The title on each of your pages is shown in the search engine results pages (SERPs). For best results, each page title should include that page’s main keyword.
Wix allows you to add a unique title to each and every one of your pages. All you have to do is keyword research.
Additionally, search engines use the headings in your posts and pages to create an outline document. With this in mind, making sure your pages are well structured with various types of headings that include your keywords is essential.
With Wix, you can use H1 to H6 formatting on all of your pages. However, in blog posts, you only have a choice between H1 and H2.
When adding images to your pages and blog posts, it’s important you give each image the right file name before you upload them. That said, once uploaded, you must also assign each image the right title and an alternative text also referred to as ‘alt text’.
All of your file names, titles, and alt texts should describe your images while also integrating the primary keyword for that page.
No matter which plan you go for, Wix allows you to add alt text to images within your content as well as those in your galleries. You can find this option under the ‘alt text’ section of your image settings. This is where you should insert your description and keyword.
Wix offers all the basic SEO features that you would look for in a web builder. That said, URLs is where the platform still falls short.
While you can customize the URL for all of your pages, Wix adds a short string to blog post URLs.
Yes, your URL will still include your keyword but it will also show a set of figures that are completely irrelevant to your post, thus negatively affecting your SEO ranking.
A meta description is a short overview of your pages. It appears with the title of the page in the SERPs. While there is no proof that this has a direct impact on your SEO ranking, Google does like a good description, mainly because it can increase your click-through rates.
Either way, it can’t hurt to add one, right? Plus, it’s a good opportunity to sprinkle in some keywords. With Wix, you can add a unique meta description to each of your pages and individual blog posts.
Connection to Google Analytics Tools
Today, you can add Google tools to your website. While these don’t directly impact your SEO, they can help you improve it.
One of the tools you can connect to your site is Google Analytics. By doing so, you’ll be able to keep track of your SEO progress.
However, Google Analytics isn’t available to all Wix users. In fact, you can only connect Google Analytics to your website if you pay for one of the business or eCommerce plans. With the ‘Unlimited’ and ‘VIP’ plans, you’ll only have access to the ‘Visitor Analytics’ app.
Another tool you can connect to your website is the Google Search Console. Similarly to Google Analytics, this doesn’t directly increase your search ranking. But it will give you valuable information regarding your site. For example, you can find out about HTML improvements, search traffic, broken links, and more.
Connecting Google Search Console is easy thanks to Wix’s detailed instructions. That said, this is only available to users building their site with the Editor. For those with an ADI site, you have to use the SEO Wiz to connect your site to Google Search Console.
With more and more people using their mobiles to use the Internet, it’s important that your site is mobile-friendly. This is especially true since Google has made it clear that, today, having a mobile responsive site is a ranking factor.
Luckily, all Wix websites are compatible with mobile devices.
Better yet, Wix comes with a mobile editor which allows you to fully personalize how visitors see your site on their smartphones. It’s worth mentioning that it is not possible to customize the tablet version of a Wix site.
What's The Wix SEO Wiz?
If you want Wix SEO tips, you can also sign up for the platform’s wizard. The Wix SEO Wiz creates a personalized step-by-step plan for your website to help you improve your SEO. The wizard outlines weak points on your website while also providing you with solutions to these issues.
To use the tool, you simply navigate to the ‘Marketing Tools’ section of your dashboard followed by ‘Get Found on Google’.
Once you click on start, you’ll be asked questions about your business and website in order for the Wix SEO Wiz to work its magic.
In order to use the Wix SEO Wiz, your site must be connected to a domain. Also, you must be a site owner or admin contributor. Otherwise, you won’t have access to the tool.
Last but not least, the Wix SEO Wiz only analyzes the pages on your website. It doesn’t work on your blog or with business solutions like an online store, for example.
So, Is Wix SEO Good?
Despite past rumors that Google and other search engines don’t like Wix websites, this couldn’t be further from the truth today.
In addition to fixing all the major issues it once had relating to SEO, Wix now offers all the basic SEO tools that other website builders do.
Furthermore, Wix’s SEO Wiz is the perfect tool for beginners. While you shouldn’t rely solely on this tool, it’s a great way to get started.
While Wix SEO is good, there are instances where the website builder may not be the best option for you from a marketing point of view. This is especially true if you own a blog-heavy site or an online store as many of Wix’s SEO features don’t apply to these types of websites. In these scenarios, I recommend you go for an open source web builder like WordPress.org.
In the meantime, do you have experience using Wix? If so, I’d love to know more about the results you achieved using the platform’s SEO features and tools.